Lisa Heerensperger

Lisa Heerensperger Email and Phone Number

Marketing strategist passionate about using data to drive client experience and brands I Certified Marketing Specialist I Storyteller @ SMS Equipment Inc.
acheson, alberta, canada
Lisa Heerensperger's Location
Edmonton, Alberta, Canada, Canada
Lisa Heerensperger's Contact Details

Lisa Heerensperger work email

Lisa Heerensperger personal email

n/a
About Lisa Heerensperger

Dynamic marketing strategist with progressive B2B marketing, customer experience and sales experience and a proven ability to develop and execute go-to-market strategy aligned with business priorities. Passionate about using data and creativity to drive an exceptional customer experience and identify opportunities to drive growth. A natural storyteller and persuasive communicator, builds rapport and trust with stakeholders and colleagues. Established reputation as a big picture thinker who can quickly drill down to a tactical level and an inspiring and exceptional leader who is unafraid to move into unchartered territory and challenge the status quo to move things forward. Areas of expertise: - Go-to-market strategy- Client experience- Campaign development & management - Content marketing- Strategic sponsorships & partnerships- Email marketing- Digital marketing strategy- Branding - Budget management- Communications (crisis, internal, promotional)- Change management- Sales & marketing training- Proposal writing- Event management- CRM - Stakeholder relationship management- Team managementI am always looking for new marketing, business development and networking opportunities. If you want to connect, please include a personal message in your request.

Lisa Heerensperger's Current Company Details
SMS Equipment Inc.

Sms Equipment Inc.

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Marketing strategist passionate about using data to drive client experience and brands I Certified Marketing Specialist I Storyteller
acheson, alberta, canada
Website:
smsequip.com
Employees:
1059
Lisa Heerensperger Work Experience Details
  • Sms Equipment Inc.
    Manager, Customer Marketing
    Sms Equipment Inc. Nov 2023 - Present
    Edmonton, Alberta, Canada
    As Manager of Customer Marketing, I lead a team of Marketing Business Partners to create strategic marketing plans, go-to-market strategies, develop scalable programs and manage outbound customer marketing tactics. Generating customer insights, I own the development of the working model between the business functions and the marketing department and am responsible to drive growth across the core business lines.
  • Grant Thornton Llp (Canada)
    Senior Manager, National Client Experience
    Grant Thornton Llp (Canada) Jan 2023 - Jun 2023
    Canada
    Identified areas of deficiency and opportunity in client service delivery across stages of the customer journey and developed a targeted client experience improvement plan to increase client satisfaction, improve access to client insights and to drive growth.
  • Grant Thornton Llp (Canada)
    Senior Manager, Regional Marketing, Western Canada
    Grant Thornton Llp (Canada) Mar 2018 - Jan 2023
    Western Canada
    As the lead for the western Canadian marketing team, I provided strategic guidance and marketing leadership to seven business units with 26 offices and over 100 stakeholders across Western Canada. This included building and leading a team of 8-10, developing campaigns aligned with the firm's growth goals and strategy and leading acquisition marketing integration.
  • Grant Thornton Llp (Canada)
    Senior Marketing Manager, Northern Alberta
    Grant Thornton Llp (Canada) Jan 2016 - Mar 2018
    Edmonton, Canada
    As senior manager of marketing, I provided strategic support and leadership for the northern Alberta business unit's marketing and business development efforts. - Marketing strategy- Digital marketing strategy- Content marketing- Email marketing- Budgeting- Campaign management and execution- Event planning- CRM and marketing automation- Stakeholder relationship management
  • Grant Thornton Llp (Canada)
    Marketing Manager
    Grant Thornton Llp (Canada) Nov 2011 - Dec 2015
    Edmonton, Canada Area
    As Marketing Manager for Grant Thornton's Northern Alberta Business Unit, I provided sales and marketing support to the firm's professionals. This included building a go-to-market strategy, providing strategic support on proposals, assisting to build referral relationships, identifying targets, creating branding strategy and providing marketing and sales training.
  • Edmonton Crew
    Director, Education
    Edmonton Crew Dec 2012 - Dec 2015
    Edmonton
    I sat on the board of directors of Edmonton CREW, an association whose mission is to advance a network of women in commercial real estate who share in the vision of creating business opportunities, fostering industry relationships, educating and mentoring its members, and celebrating professional successes. I chaired the Education committee which oversees the planning of educational events.
  • Bdo Canada Llp
    Business Development Manager, Western Canada Region
    Bdo Canada Llp Mar 2007 - Nov 2011
    As Business Development Manager for a Chartered Accounting firm, my role involved managing marketing spending & initiatives, and providing training and tools to help our partners and CA's develop business. I looked after 13 offices across Alberta and Interior BC in diverse markets, both in size and industry focus. I also assisted with marketing and business development for four business lines, often coordinating efforts between them.
  • Trek Holidays
    Sales & Marketing Manager
    Trek Holidays 2001 - 2007
    Edmonton, Canada Area
    As Sales & Marketing Manager, I was responsible for promoting Trek Holidays' adventure travel product to travel agents & consumers across Alberta, Saskatchewan and Manitoba, involving considerable business-to-business training and consumer presentations. I also looked after advertising, press releases and brochure production, and assisted with land & air reservations.

Lisa Heerensperger Skills

Marketing Business Development Strategy Marketing Strategy Advertising Event Planning Management Budgets Strategic Planning Marketing Communications Proposal Writing Market Planning Business Strategy Sales Business Planning Social Media Marketing Coaching Project Planning Sponsorship New Business Development Accounting Event Management Leadership Budgeting Small Business Recruiting Training Crm Customer Relationship Management Sponsorship Marketing Change Management Social Media Marketing

Lisa Heerensperger Education Details

Frequently Asked Questions about Lisa Heerensperger

What company does Lisa Heerensperger work for?

Lisa Heerensperger works for Sms Equipment Inc.

What is Lisa Heerensperger's role at the current company?

Lisa Heerensperger's current role is Marketing strategist passionate about using data to drive client experience and brands I Certified Marketing Specialist I Storyteller.

What is Lisa Heerensperger's email address?

Lisa Heerensperger's email address is li****@****.gt.com

What schools did Lisa Heerensperger attend?

Lisa Heerensperger attended Canadian Marketing Association, University Of Alberta, Grant Macewan College, Sturgeon Composite, First Nations University Of Canada.

What are some of Lisa Heerensperger's interests?

Lisa Heerensperger has interest in Health, Education, Economic Empowerment.

What skills is Lisa Heerensperger known for?

Lisa Heerensperger has skills like Marketing, Business Development, Strategy, Marketing Strategy, Advertising, Event Planning, Management, Budgets, Strategic Planning, Marketing Communications, Proposal Writing, Market Planning.

Who are Lisa Heerensperger's colleagues?

Lisa Heerensperger's colleagues are Wendy Pelley, Carrie Jackson, Olivier Viel, Karli Whitford, Alex Frazer, Gordon Hartt, Steve Quick.

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