Lisa Heerensperger Email & Phone Number

Edmonton, Alberta, Canada

As Manager of Customer Marketing, I lead a team of Marketing Business Partners to create strategic marketing plans, go-to-market strategies, develop scalable programs and manage outbound customer marketing tactics. Generating customer insights, I own the development of the working model between the business functions and the marketing department and am responsible to drive growth across the core business lines.

Canada

Identified areas of deficiency and opportunity in client service delivery across stages of the customer journey and developed a targeted client experience improvement plan to increase client satisfaction, improve access to client insights and to drive growth.

Western Canada

As the lead for the western Canadian marketing team, I provided strategic guidance and marketing leadership to seven business units with 26 offices and over 100 stakeholders across Western Canada. This included building and leading a team of 8-10, developing campaigns aligned with the firm's growth goals and strategy and leading acquisition marketing integration.

Edmonton, Canada

As senior manager of marketing, I provided strategic support and leadership for the northern Alberta business unit's marketing and business development efforts. - Marketing strategy- Digital marketing strategy- Content marketing- Email marketing- Budgeting- Campaign management and execution- Event planning- CRM and marketing automation- Stakeholder relationship management

Edmonton, Canada Area

As Marketing Manager for Grant Thornton's Northern Alberta Business Unit, I provided sales and marketing support to the firm's professionals. This included building a go-to-market strategy, providing strategic support on proposals, assisting to build referral relationships, identifying targets, creating branding strategy and providing marketing and sales training.

Edmonton

I sat on the board of directors of Edmonton CREW, an association whose mission is to advance a network of women in commercial real estate who share in the vision of creating business opportunities, fostering industry relationships, educating and mentoring its members, and celebrating professional successes. I chaired the Education committee which oversees the planning of educational events.

As Business Development Manager for a Chartered Accounting firm, my role involved managing marketing spending & initiatives, and providing training and tools to help our partners and CA's develop business. I looked after 13 offices across Alberta and Interior BC in diverse markets, both in size and industry focus. I also assisted with marketing and business development for four business lines, often coordinating efforts between them.

Edmonton, Canada Area

As Sales & Marketing Manager, I was responsible for promoting Trek Holidays' adventure travel product to travel agents & consumers across Alberta, Saskatchewan and Manitoba, involving considerable business-to-business training and consumer presentations. I also looked after advertising, press releases and brochure production, and assisted with land & air reservations.

Certified Marketing Specialist Designation, Marketing

Certified Marketing Specialist (CMS) designation with the Canadian Marketing Association. Courses completed: Digital Marketing.

Bcomm, Marketing

Diploma, Travel

Education record

4 Seasons Of Reconciliation