Lisa Heerensperger Email and Phone Number
Lisa Heerensperger work email
- Valid
- Valid
Lisa Heerensperger personal email
Dynamic marketing strategist with progressive B2B marketing, customer experience and sales experience and a proven ability to develop and execute go-to-market strategy aligned with business priorities. Passionate about using data and creativity to drive an exceptional customer experience and identify opportunities to drive growth. A natural storyteller and persuasive communicator, builds rapport and trust with stakeholders and colleagues. Established reputation as a big picture thinker who can quickly drill down to a tactical level and an inspiring and exceptional leader who is unafraid to move into unchartered territory and challenge the status quo to move things forward. Areas of expertise: - Go-to-market strategy- Client experience- Campaign development & management - Content marketing- Strategic sponsorships & partnerships- Email marketing- Digital marketing strategy- Branding - Budget management- Communications (crisis, internal, promotional)- Change management- Sales & marketing training- Proposal writing- Event management- CRM - Stakeholder relationship management- Team managementI am always looking for new marketing, business development and networking opportunities. If you want to connect, please include a personal message in your request.
Sms Equipment Inc.
View- Website:
- smsequip.com
- Employees:
- 1059
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Manager, Customer MarketingSms Equipment Inc. Nov 2023 - PresentEdmonton, Alberta, CanadaAs Manager of Customer Marketing, I lead a team of Marketing Business Partners to create strategic marketing plans, go-to-market strategies, develop scalable programs and manage outbound customer marketing tactics. Generating customer insights, I own the development of the working model between the business functions and the marketing department and am responsible to drive growth across the core business lines. -
Senior Manager, National Client ExperienceGrant Thornton Llp (Canada) Jan 2023 - Jun 2023CanadaIdentified areas of deficiency and opportunity in client service delivery across stages of the customer journey and developed a targeted client experience improvement plan to increase client satisfaction, improve access to client insights and to drive growth. -
Senior Manager, Regional Marketing, Western CanadaGrant Thornton Llp (Canada) Mar 2018 - Jan 2023Western CanadaAs the lead for the western Canadian marketing team, I provided strategic guidance and marketing leadership to seven business units with 26 offices and over 100 stakeholders across Western Canada. This included building and leading a team of 8-10, developing campaigns aligned with the firm's growth goals and strategy and leading acquisition marketing integration. -
Senior Marketing Manager, Northern AlbertaGrant Thornton Llp (Canada) Jan 2016 - Mar 2018Edmonton, CanadaAs senior manager of marketing, I provided strategic support and leadership for the northern Alberta business unit's marketing and business development efforts. - Marketing strategy- Digital marketing strategy- Content marketing- Email marketing- Budgeting- Campaign management and execution- Event planning- CRM and marketing automation- Stakeholder relationship management -
Marketing ManagerGrant Thornton Llp (Canada) Nov 2011 - Dec 2015Edmonton, Canada AreaAs Marketing Manager for Grant Thornton's Northern Alberta Business Unit, I provided sales and marketing support to the firm's professionals. This included building a go-to-market strategy, providing strategic support on proposals, assisting to build referral relationships, identifying targets, creating branding strategy and providing marketing and sales training. -
Director, EducationEdmonton Crew Dec 2012 - Dec 2015EdmontonI sat on the board of directors of Edmonton CREW, an association whose mission is to advance a network of women in commercial real estate who share in the vision of creating business opportunities, fostering industry relationships, educating and mentoring its members, and celebrating professional successes. I chaired the Education committee which oversees the planning of educational events.
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Business Development Manager, Western Canada RegionBdo Canada Llp Mar 2007 - Nov 2011As Business Development Manager for a Chartered Accounting firm, my role involved managing marketing spending & initiatives, and providing training and tools to help our partners and CA's develop business. I looked after 13 offices across Alberta and Interior BC in diverse markets, both in size and industry focus. I also assisted with marketing and business development for four business lines, often coordinating efforts between them. -
Sales & Marketing ManagerTrek Holidays 2001 - 2007Edmonton, Canada AreaAs Sales & Marketing Manager, I was responsible for promoting Trek Holidays' adventure travel product to travel agents & consumers across Alberta, Saskatchewan and Manitoba, involving considerable business-to-business training and consumer presentations. I also looked after advertising, press releases and brochure production, and assisted with land & air reservations.
Lisa Heerensperger Skills
Lisa Heerensperger Education Details
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Canadian Marketing AssociationMarketing -
Marketing -
Travel -
Sturgeon Composite -
4 Seasons Of Reconciliation
Frequently Asked Questions about Lisa Heerensperger
What company does Lisa Heerensperger work for?
Lisa Heerensperger works for Sms Equipment Inc.
What is Lisa Heerensperger's role at the current company?
Lisa Heerensperger's current role is Marketing strategist passionate about using data to drive client experience and brands I Certified Marketing Specialist I Storyteller.
What is Lisa Heerensperger's email address?
Lisa Heerensperger's email address is li****@****.gt.com
What schools did Lisa Heerensperger attend?
Lisa Heerensperger attended Canadian Marketing Association, University Of Alberta, Grant Macewan College, Sturgeon Composite, First Nations University Of Canada.
What are some of Lisa Heerensperger's interests?
Lisa Heerensperger has interest in Health, Education, Economic Empowerment.
What skills is Lisa Heerensperger known for?
Lisa Heerensperger has skills like Marketing, Business Development, Strategy, Marketing Strategy, Advertising, Event Planning, Management, Budgets, Strategic Planning, Marketing Communications, Proposal Writing, Market Planning.
Who are Lisa Heerensperger's colleagues?
Lisa Heerensperger's colleagues are Wendy Pelley, Carrie Jackson, Olivier Viel, Karli Whitford, Alex Frazer, Gordon Hartt, Steve Quick.
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