Lisa Helme Danforth Email & Phone Number

New York, Ny, Us

New York, Us

Recruit and lead team of top freelance writers from publications like the NYT, Institutional Investor, The Deal, PitchBook and others to increase quality and quantity of content on Axial media platforms. Create and drive editorial content, interview and manage media relationships with Axial members.

Seattle, Washington, Us

Imagine, initiate, develop, sell and execute highly effective content marketing and advertising programs on multiple PitchBook platforms to drive revenue and data sales leads, and build the PitchBook brand. Lead media sales and was top producer, driving newsletter growth from 88,000 to 1M+ and grew media revenue 900%. Personal accounts include top tier investment banks, lenders, institutional investors, PE investors and their advisors.

Melbourne, Florida, Us

Lead all areas of publication from revenue generation, editorial content, finance and distribution in New England.

New York, Ny, Us

Work with CFOs and treasury departments of companies and privateequity firms to allow them to engage in directly hedging commodities and more which are directly relevant to their businesses. We help by engaging them with our private, on-line marketplace of buyers and sellers. They save money and gain better transparency and control.

New York, Ny, Us

New York, New York, Us

Recruited to lead and grow ad sales team as well as develop new business through new products and brand extensions. Manage outside reps and handle personal ad sales territory in New England, Southeast, Caribbean and South America as well as all luxury brands. Personal accounts include Fidelity, Citibank, NYSE, NASDAQ, Duff and Phelps, Raymond James, Stephens, Morgan Keegan, CitationAir, Richemont Brands and more. New platforms developed and sold include:• Webcasts• Custom Global E-newsletters• Video• Single Sponsor Issues• Research Surveyshttp://www.thedeal.com/about_us/2007/09/the-deal-appoints-lisa-helme-to-managing-director-strategic-business-development.php

Successfully returned to publishing to launch Dealmaker Magazine for Doubledown Media. Developed circulation strategy and worked closely with colleagues in marketing, circulation, IT and editorial to produce successful launch of both Dealmaker and www.dealmakerdaily.com. Personally handled all B2B sales exceeding expectations for launch.New clients brought to Doubledown include: GE, GE Capital, Citibank, Morgan Stanley, Merrill Corporation, Bowne, Alix Partners, PwC, Deloitte, Bank of America, Houlihan Lokey, Intralinks, National City, Wells Fargo, Bingham McCutchen, Duff and Phelps, Capital Source, Allied Capital, KPMG and many more

Successfully sold transactional and other financial insurance products to PE firms and hedge funds.

New York, New York, Us

Recruited by a long-standing client to develop, market and sell transactional risk and financial insurance products for existing Marsh clients and the private equity/M&A group.Successfully earned NYS Insurance license graduating 2nd in the class.

New York, New York, Us

Together with team successfully launched The Deal, LLC as a multi-platform media company featuring a daily newspaper, web-site and events business.Working closely with Publisher, recruited, hired and trained sales teams in NY, CA and London. Was involved with all aspects of circulation development, marketing strategy, relationship building on a very senior level between The Deal and the community it serves.Worked with team to successfully develop, launch and sell TheDeal.com as well as The Deal Magazine.

New York, Ny, Us

Top-performing sales/sales management professional. Helped establish the first "category manager" program which led to dramatically increased revenue and broadened advertising base.Collaborated on development of II website sales strategyOver long tenure at II developed and ran the following categories: Corporate Image (investor relations) , Luxury Travel and Best Hotels, Insurance, and Luxury Consumer Left with a team of colleagues to launch The Deal, LLC

Charlotte, Nc, Us

Top performing ad sales rep handling financial institutions, professional services and other B2B categories in Fairfield and Westchester Counties.

Ba, Economics

High School, General Studies