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Lisa is a Founder and Principal Consultant at culturlab, a consultancy that provides strategic, insight-driven frameworks to help companies navigate change, create new value, and transform experiences. With over 18 years of experience in human-centered design, innovation, and strategy, she leads and supports teams to develop effective and differentiated digital products and services that improve customer engagement and organizational outcomes.She was also the founder of Azul Seven, a design-led innovation consultancy, for 14 years before it was acquired by Vervint in 2020. There, she helped technologists, designers, and business professionals use design and innovation methods to solve problems and improve outcomes for their organizations and those they serve. She is passionate about learning and teaching, having taught graduate-level courses at the University of St. Thomas and the University of Minnesota. She has lectured widely about digital innovation and service experience strategy. She is currently in the Biomimicry Master's Degree program at Arizona State University and the Biomimicry 3.8's BPro program, where she explores how nature can inspire solutions for complex human challenges.
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Chief Experience OfficerRadiclUnited States
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FounderCulturlab Jul 2024 - PresentMinneapolis, Mn , UsInsights-driven strategy for change.culturlab merges the rigor of evidence-based insight with the art of strategic foresight to deliver clarity with confidence so you can drive transformation, navigate change, and make decisions that matter. -
Principal Strategist - Experience Design & InnovationVervint Aug 2020 - Jul 2024Grand Rapids, Michigan, UsLeading digital and experience transformation by doing the hard and messy work of aligning design, technology, and culture change to deliver business value tied to value for people. - Develop IP for OST distinguishing our design-led technical approach to client challenges- Develop GTM consulting plays, playbooks and business rationale for sales and delivery execution- Assist Sales team in closing business with new and existing clients- Train organization in human-centered design and behavior design strategies- Managed M & A negotiations and transition of Azul Seven into OST- Managed the transition of Azul Seven book of business to ensure client and organizational successResults include:- Grew my client consulting engagements over 75% annually - Implemented and grew new research, behavior, and service design practices within OST- Personally brought in over $8m in revenue in 2 years -
Founder & CeoAzul Seven Jan 2007 - Aug 2021Humanizing BusinessI was the founder and CEO of Azul Seven, a design-led innovation consultancy that helps clients deliver effective and differentiated digital products and experiences that retained customers and improved business outcomes.A Benefits Corporation based in Minneapolis, Azul Seven partnered with clients around the world to design better digital products and integrated services through systems-level thinking. Through deep collaboration with clients, we grew businesses and earned customer engagement by:- Discovering customers’ true needs & behaviors- Rapidly prototyping and testing new ideas- Launching successful differentiated products and services- Engaging employees and team to work better together- Building innovation know-howAzul Seven was acquired by Vervint (formerly OST) in 2020. -
Owner & PrincipalHelminiak & Company Mar 2005 - Dec 2006Freelance digital strategy and consulting business. Functioned as fractional digital innovation and strategy leader. -
Strategic DirectorSpace150 Sep 2005 - May 2006Minneapolis, Mn, UsDeveloped a strategy practice within a young, growing digital agency. Built client brands and businesses online through the strategic application of user research, business strategy, design, and development for clients across industries. Worked with sales and account teams through strategic planning, definition of business objectives and brand strategy to ensure that the goals and objectives of space150 clients were met. -
Vice President InteractiveLarsen Design + Interactive 1999 - 2005Minneapolis, Mn, UsLead interactive group within a growing national design firm working from both our Minneapolis and San Francisco offices. Responsible for the creative concept, client management and strategic digital programs for international client base. Responsible for developing production and business processes to accomplish client goals. Collaborated with company president in the sales process and in executive management of the company. -
ProducerLarsen Design + Interactive 1998 - 2001Minneapolis, Mn, UsBuilt client brands and businesses online through the strategic application of user research, business strategy, design, and technical development for clients across industries. Led account teams in interactive project and account strategic planning, definition of business objectives and brand strategy to ensure that the goals and objectives of Larsen clients were accomplished according to project plans. Managed and led the interactive team within Larsen to maintain profitability. Established and maintained strategic and vendor partnerships. Lead new business and proposal writing efforts. Worked with interactive team to establish, document, and maintain interactive development process.
Lisa Helminiak Skills
Lisa Helminiak Education Details
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Arizona State UniversityBiomimicry -
The Tuck School Of Business At DartmouthGeneral
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Stanford UniversityPersuasion Design Boot Camp - Dr. Bj Fogg
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University Of MinnesotaInstructional Design
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Boston UniversityInternational Studies
Frequently Asked Questions about Lisa Helminiak
What company does Lisa Helminiak work for?
Lisa Helminiak works for Radicl
What is Lisa Helminiak's role at the current company?
Lisa Helminiak's current role is Chief Experience Officer.
What is Lisa Helminiak's email address?
Lisa Helminiak's email address is li****@****ul7.com
What is Lisa Helminiak's direct phone number?
Lisa Helminiak's direct phone number is +161276*****
What schools did Lisa Helminiak attend?
Lisa Helminiak attended Arizona State University, The Tuck School Of Business At Dartmouth, Stanford University, University Of Minnesota, Boston University.
What are some of Lisa Helminiak's interests?
Lisa Helminiak has interest in Civil Rights And Social Action, Design Thinking, International Relations, Education, Arts, Circular Economy, Social Entrepreneurship, Human Rights, Travel, Arts And Culture.
What skills is Lisa Helminiak known for?
Lisa Helminiak has skills like User Experience, Strategy, Information Architecture, Design Thinking, Digital Strategy, Social Media, Creative Direction, Brand Development, User Interface Design, Integrated Marketing, Start Ups, Interactive Marketing.
Who are Lisa Helminiak's colleagues?
Lisa Helminiak's colleagues are Bria Knorr, Alyson Rudkins, Sonny Mitchell.
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