Lead marketing efforts for women's health and fitness brand, including strategy, brand and creative, data and analytics, performance marketing, digital channels, eCommerce, social media, print.

Lead marketing for NA member base for world's largest timeshare exchange network —RCI. Oversee the marketing strategy, branding, creative and member experience. Responsible for team that manages all campaigns including email, direct mail, digital, social.

Develop and implement strategies as they relate to leading floral brand 1800flowers.com. Responsible for cross channel plans for online, offline and social as well as negotiating partnerships and licensing agreements for the brand. Develop and implement strategies related to direct marketing and retention including - direct mail, catalog, email marketing including customer acquisition, retention, loyalty program and phone. Includes integration of sister brands - i.e. The Popcorn Factory, Cheryl &Co. Achieved positive ROI direct mail and significant growth in email revenue over 5 year tenure.Online Marketing - Manage all online marketing initiatives including company email campaigns, co-registration initiatives, and partnership relationships. Manage team that implements online strategies for the company. Achieved file growth of at least 20% per year.Market Development and Customer Acquisition - develop cross-channel strategies designed to grow market share. Identify key market opportunities and leverage partners and media in this space, including partnerships with other retailers, online and offline media and celebrity tie-ins. Budget and Planning - responsible for management of departmental budget including financial projections and business forecasting.Manage circulation of 10+ million consumer accounts and related communication strategies including list segmentation and content customization.Marketing Manager for B2B division - develop marketing plan for group; implement and measure all related tactics. Day-to-day interaction with commissioned sales team helping support revenue goals and maintain integrity of data in contact management system (ACT) for sales reporting

Part time professor -- Marketing

Develop and implement strategies related to direct email marketing and the generation of leads for financial services industry, political arena and retail products. Manage database of over 100 million email addresses - segment and target individuals for specific campaigns. Develop tracking reports for immediate return on investment. Research used to refine lists, communications and distribution so to optimize leads generated and lowest cost per lead. Design and implement data collection tools such as sweepstakes. Manage graphic design team - manage design and copy of web sites and collateral for clients.Note: Company went out of business in 2005.

Responsible for the development of overall strategy and development of products and services related to investor communication services. Researched, recommended and implemented launch of relationship-driven product offering designed to cross-sell additional services to existing clients -- ICSOne® -- including pricing analysis and branding of new offering - 50% increase in sales. Established measurement and tracking of all product marketing tactics - demonstrated return on investment quantitatively and qualitatively. Managed outside vendors, strategic alliances and implemented focus groups to assess awareness of ADP and its products and services. Qualitative data obtained used to design quantitative research project with goal of creating baseline for branding initiative and action items for new product/business development pipeline. Managed team of 8 professionals and summer interns. Responsibilities included creative/design, research (database and secondary), events management (trade shows, client/prospect "road show"), advertising, web site, collateral, direct mail. Managed outside agencies for jobs, as well. Supported national sales team through promotions, events and marketing materials. Managed contact management system and sales reporting function.Managed value proposition initiative and branding for assigned business lines and integrated these propositions into short and long term strategic plans.