Lisa Herling Email & Phone Number

Washington, D.C.

• Non-profit social enterprise dedicated to ensuring education equity for children in low-income communities across the U.S. Design and lead implementation of strategic marketing and communication efforts that elevate.
• Conducted a messaging and brand refresh process to more clearly define and reflect the scope and impact of the organization to better engage stakeholders including First Book’s network of more than 575,000 educators.
• Restructured and recruited exceptional strategic marketing team to support the organization proactively and reactively with an emphasis on brand visibility, thought leadership, and impact through storytelling.
• Work across the organization to bring teams together, integrating campaigns across all teams and channels; Create tools to support teams across the organization to better serve their stakeholders, while elevating brand.
• Leverage First Book’s research to elevate the voice of educators working with children in need to media and other stakeholders and to position the organization as a thought leader and innovator in the space.
• Serve on the organization’s Senior Team and advise Executive Team on positioning, issues management and thought leadership.

Sparta, New Jersey

• Principal, communications & public relations consulting firm providing counsel, strategic planning and implementation to consumer products, publishing & professional services businesses and non-profits such as:
• Thomson Reuters: serve as Contributing Editor for Exchange Magazine, quarterly publication created by Financial & Risk group offering ideas, insights and information on the latest topics important to financial and risk.
• DStreet PR: provide communications and issues management support for clients for this boutique communications firm as needed, most recently for the Farm Credit Council. Developed highly successful strategic media.
• Ring’s End, Inc.: developed and implemented targeted PR and social media activities to promote store openings, quality products and services for Connecticut’s largest family-owned retail lumber, millwork, and building.
• 10x10: Educate Girls, Change the World: developed communications plan and social media content for this social action campaign prior to launch of feature film, Girl Rising - delivering a single message: educating girls.

• Westmeath is a global business communications consultancy offering clients an efficient alternative to the traditional agency model. The Westmeath Netsortium® is a handpicked network of marketing and communications.
• Integrated Marketing, Communications and Messaging Strategies
• Leadership Communications and Advisory Services
• Assessments, Analytics and Research
• Workshops and Professional DevelopmentHave provided strategic counsel, planning and execution for an array of clients including Aflac, QVC, SAP, HP and Arrow Electronics.

Greater New York City Area

• $2B global provider of integrated learning and research solutions for academic, professional and library markets. Advised CEO on communications, brand positioning and crisis management. Created thought leadership.
• Built strategic communications planning that drove dynamic results: Doubled media coverage over two years; Designed and implemented communications plan announcing major 2010 restructuring; Secured interviews and.
• Leveraged thought leadership strategy to create brand platform as innovative leader in technology, engagement and learning outcomes: Conducted and leveraged research and survey data for media outreach, product launch.
• Introduced CengageCourse digital suite of solutions, increasing attention to fast-growth digital products business via nine-month media outreach plan securing 30 trade placements.
• Re-launched direct-to-consumer retail site (CengageBrain.com) introducing first-ever publisher textbook rental offering that included Twitter and Facebook social media campaign. Secured 225+ placements (NYT, WSJ, AP.

New York, NY

• $1.3B international book publisher, a subsidiary of News Corporation. Recruited by CEO to establish and lead worldwide corporate communications during turnaround/growth phase. Member of executive team and advisor to.
• Led worldwide multi-phase plans to announce acquisition/integration of seven publishing companies (US, UK).
• Developed major media platform gaining national brand exposure: Highlighted turnaround and seven-year 340% profit growth via media coverage in Business Week, Financial Times, NYT, WSJ, Talk Magazine, Crain’s NY.
• Transformed Information Center into digital network of resources and research capabilities reaching 5,000 employees and editorial staff worldwide. Vice President, Corporate Communications, 2002–2004Director, Corporate.

New York, NY

• $3B US retail bookseller. Built corporate communications function and recruited staff of five. Responsible for articulating mission and culture through brand positioning program that included issues management.
• Directed communications for 1,000 stores, crafted strategic responses and served as company spokesperson on day-to-day issues and industry initiatives.
• Opened 250+ superstores using innovative community-based media relations and events.
• Launched newsletter to drive understanding of mission and culture to 28,000 booksellers and employees.

Greater New York City Area

• US subsidiary of $350M UK-based skin and hair care products retailer.
• Positioned CEO/founder, Anita Roddick, in fast-growing US market (47% sales increase in six months) as innovative, socially responsible business leader. Monitored and developed company programs including employee.
• Led media relations, internal communications, corporate donations, social/environmental campaigns, national franchise meetings and public relations agencies.

New York, NY

New York, NY

New York, NY

New York, NY

M.A., Public Relations, S.I. Newhouse School Of Public Communications

B.A., English & Journalism

Study Abroad Program