Lisa Hicks

Lisa Hicks Email and Phone Number

Marketing Strategy Lead @ Decision Counsel
New York, NY, US
Lisa Hicks's Location
New York, New York, United States, United States
Lisa Hicks's Contact Details
About Lisa Hicks

At the forefront of shaping marketing landscapes, I am leading engagements at Decision Counsel that create growth-centric marketing strategies for clients. Specialized in Account Based Marketing (ABM), digital strategy, content strategy, and communications, my approach is tailored to enhance engagement and business development.Previously, as Marketing Director at Kyndryl, I was instrumental in pioneering an industry field marketing operating model, aligning marketing initiatives with sales objectives and buyer journey stages. My focus on impactful storytelling, paired with analytics, has consistently driven increased engagement and fortified client relationships.

Lisa Hicks's Current Company Details
Decision Counsel

Decision Counsel

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Marketing Strategy Lead
New York, NY, US
Website:
decisioncounsel.com
Employees:
25
Lisa Hicks Work Experience Details
  • Decision Counsel
    Marketing Strategy Lead
    Decision Counsel
    New York, Ny, Us
    View
  • Decision Counsel
    Strategy Consultant
    Decision Counsel May 2024 - Present
    Oakland, Ca, Us
    Partner with Client Leadership to Drive Growth through Tailored Marketing Strategies. Collaborate with client leadership to develop marketing strategies that fuel growth. Work encompasses Account-Based Marketing (ABM), content strategy, competitive assessment, persona-specific messaging, communication strategy, and sales enablement deliverables. Serving B2B clients in diverse industries, including Media, Insurance, and Manufacturing.
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  • Independent
    Independent Consultant
    Independent Aug 2023 - May 2024
  • Kyndryl
    Marketing Director
    Kyndryl Aug 2021 - May 2023
    New York City, New York, Us
    IBM Spin-off Joined this newly independent technology services delivery organization to establish an industry field marketing operating model from the ground up.
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  • Ibm
    Digital Strategy Program Director
    Ibm Sep 2017 - Aug 2021
    Armonk, New York, Ny, Us
    Conceptualized and deployed a comprehensive digital strategy, aligned to corporate goals and objectives of revenue growth, for the Technology Services portfolio. Collaborated with leadership to align messaging, content, and media promotion to showcase enterprise innovation via digital properties.Solutions Portfolio: Hybrid Cloud, Security & Resiliency, Digital Workplace, Core enterprise and ZCloud, Data & AI, and Networking.
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  • Deloitte
    Senior Digital Marketing Manager
    Deloitte Apr 2017 - Aug 2017
    Worldwide, Oo
    Led the marketing integration of newly acquired Bersin & Associates (HR and Human Capital advisory services) into the Deloitte Human Capital and Talent practice within a tight deadline. Scaled the solution portfolio to encompass data, research and analysis, strategic insights, and technology selection.
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  • Philips Health Systems
    Senior Digital Marketing Manager, Field Marketing
    Philips Health Systems 2015 - 2017
    Amsterdam, Noord-Holland, Nl
    Managed digital strategy, planning, and execution for North America Field Marketing cross-business programs and campaigns.
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  • Ibm
    Senior Manager, Software Group, Global Integrated Marketing
    Ibm 2006 - 2015
    Armonk, New York, Ny, Us
    Owned and transformed the Software division’s digital properties for core revenue generating solutions. Led a cross-functional team to define the digital marketing story. Created an “always-on” strategy to build sales pipeline and convert leads; leveraging SEO, content marketing, POE, demand generation, and social media.Product/Solution portfolio: Tivoli, Tririga, Maximo, DB2,Datamirror, Cognos, Infosphere, AMS, CRM, SCM, Data warehousing, data management, data integration
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Lisa Hicks Skills

Digital Marketing Strategy Demand Generation Integrated Marketing Seo Marketing Social Media Marketing Lead Generation Marketing Strategy Program Management Sem Cross Functional Team Leadership Strategic Partnerships B2b Marketing Marketing Management Web Analytics Search Engine Optimization Enterprise Software Content Strategy Content Management Email Marketing Cloud Computing Marketing Communications Multi Channel Marketing Web Development Marketing Automation Digital Media Change Management Web Design Website Development Business Transformation Organizational Change Strategic Consulting Vendor Management Communication Team Leadership Inbound Marketing Organic Search Paid Search Strategy Cross Functional Relationships Cross Functional Team Building Metrics Reporting Performance Metrics Virtual Events Webcasting Corporate Website Management Collaboration Web Content Go To Market Strategy Product Lifecycle Management Responsive Design

Lisa Hicks Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    International Business
  • Scripps College
    Scripps College
    Bachelor Of Arts (Ba)

Frequently Asked Questions about Lisa Hicks

What company does Lisa Hicks work for?

Lisa Hicks works for Decision Counsel

What is Lisa Hicks's role at the current company?

Lisa Hicks's current role is Marketing Strategy Lead.

What is Lisa Hicks's email address?

Lisa Hicks's email address is li****@****ryl.com

What is Lisa Hicks's direct phone number?

Lisa Hicks's direct phone number is +121292*****

What schools did Lisa Hicks attend?

Lisa Hicks attended Thunderbird School Of Global Management, Scripps College.

What skills is Lisa Hicks known for?

Lisa Hicks has skills like Digital Marketing, Strategy, Demand Generation, Integrated Marketing, Seo, Marketing, Social Media Marketing, Lead Generation, Marketing Strategy, Program Management, Sem, Cross Functional Team Leadership.

Who are Lisa Hicks's colleagues?

Lisa Hicks's colleagues are Deirdre Devlin, Jack Carrigan, Anna A., Todd Soligo, Crystal Martin, Michael Kenneth Jackson, Dionte Jones.

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