Lisa H. Macpherson Email & Phone Number

Washington, District Of Columbia, United States

Public Knowledge is a nonprofit think tank and advocacy organization that promotes freedom of expression, an open internet, and access to affordable communications tools and creative works. In this new-to-me role, I'll be directing policy analysis and strategy to promote this mission and our priorities in free expression, platform accountability.

Washington, District Of Columbia, United States

Initially hired as a Senior Policy Fellow, I came to Public Knowledge to use my insider knowledge of digital marketing to drive positive change in how digital technology affects our well-being, our society, and our democracy. My goal is to shape technology policy on behalf of the public interest, with a focus on addressing the toxic nature of internet.

Cambridge, Massachusetts, United States

The Social Impact Review is an online magazine aspiring to thought leadership in social impact. It brings together diverse stakeholders and perspectives to raise awareness, influence action, and catalyze positive change in addressing the world's significant social challenges. My focus areas were Democracy, Law, and Human Rights and Opinion Commentary.

Cambridge, Massachusetts

In conjunction with my role at Public Knowledge I continued my studies about public policy and the impact of digital technology on well being, society, and democracy. I am one of eight Fellows from the 2019 cohort invited to return as a Senior Fellow in 2020, and my fellowship was extended through 2021.

Cambridge, Massachusetts

As a Chief Marketing Officer I became deeply familiar with how digital platforms extract information about users and their online behaviors; segment them for precision targeting; use algorithms to customize content; and design user interfaces to increase time and engagement. Over time, I became concerned about how the capabilities marketers helped create.

Greater New York City Area

Headquartered in Paris, France, Pernod Ricard is the second-largest wine and spirits company in the world. Their strategy is based on the purpose of creating “convivial experiences” – bringing people together and creating the moments that make life worth living. It is led by Alexandre Ricard, one of the grandsons of founder Paul Ricard. I was contracted by.

Washington D.C. Metro Area

After 15 years at Hallmark, I was ready for a new challenge: working in a high-growth, e-commerce environment. CustomInk, at $300M in revenue, is the leading e-commerce provider of custom apparel for groups and occasions. It offers a wide range of merchandise, innovative digital tools, compelling designs, and superior customer service that help bring.

Kansas City, Missouri Area

Served as CMO for one of the 100 most respected brands (2015), and the one most known for content that builds emotional connections – a key component of modern marketing. Under my leadership, Hallmark transformed its marketing approach. It became a 100% digital- and data-based marketer, with advanced capabilities in customer experience; CRM; digital.

Kansas City, Missouri Area

Led product merchandising, product development, visual merchandising, retail marketing, and retail operations during a turnaround of the Hallmark store network.

Kansas City, Missouri Area

Promoted to this role with a mandate to significantly grow Hallmark’s special-occasion gift business.

Led product development and held P&L responsibility for a business unit that included stationery, gift wrap, party products, Keepsake ornaments, and gift collections.

Greater Boston Area

Developed and implemented global marketing strategy for a premium lifestyle brand synonymous with the purpose of empowerment in the outdoors. Directed brand strategy, consumer insight, advertising and public relations, wholesale and retail visual merchandising, creative services, and brand licensing. Timberland was an $850M global brand with US specialty.

Buffalo/Niagara, New York Area

Had global marketing oversight and US P&L responsibility for a $1B children’s products company founded on the purpose of realizing children’s full potential through constructive play. Differentiated from new competitors, supported our premium price position, and improved sales by developing a new brand positioning and implementing a new product.

Buffalo/Niagara, New York Area

Promoted to this position to ensure Mattel realized the rapid international growth that was the primary basis for the merger. Responsible for thought leadership and support for 36 affiliates in 140 countries.

Buffalo/Niagara, New York Area

After a 1993 merger, the CEO of Mattel called for the creation of this position to revitalize marketing communications and support rapid international growth. Led development of new markets, and planning and execution of all integrated marketing programs.

Buffalo/Niagara, New York Area

Hired as a Marketing Assistant (1987), promoted to Assistant Marketing Manager (1988), Marketing Manager (1989) and Director of Marketing (1990) based on sales and share gains in assigned businesses. From 1969 to 1993, Fisher-Price was owned by Quaker Oats Company and provided classical consumer packaged goods marketing training; it is now owned by Mattel.

Advanced Leadership Initiative

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.), Psychology