Lisa is an experience business executive and marketing strategist with experience in multi-discipline roles leading, developing and implementing a broad range of strategy, partnerships, revenue growth and product alignment initiatives across digital publishers, technology and traditional media. CORE STRENGTHS & COMPETENCY: • Business Development & Partnerships • Deal Structure & Negotiations • Data Analysis • Content Acquisition, Licensing & Distribution • Business Strategy, Commercialization & Integration • Consultative Sales and Account Management • Content Strategy and Programming • Marketing Strategy, Solutions & Packaging • Revenue Growth & User Acquisition • Team Building, Mentoring & Recruiting • Judgement & Problem Solving • Project, Program and General Management & Operations KEY SALES & MARKETING EXPERTISE: • Brand Strategy & Management • Performance Marketing • Sales Development • Customer Acquisition • Conversion Optimization and Attribution modeling • Paid Media (Programmatic, Social, SEM, Video) • Customer Experience (Segmentation, Journey Mapping) • Product Development & Integration