Travel essentials that make being on-the-go more fun, beautiful, and convenient. We believe that life is an adventure. When you’re on the go - either moving around town or traveling abroad - travel essentials you depend on should be designed to fit your on-the-go lifestyle. Travel products in the market today lack diversity of style. We became discouraged with the limited, inflexible, and bulky carrying options available to us.Naturally, we set out to change that. We wanted to create convenient, versatile, and personally expressive products that complement every unique style. We also wanted to create something that we can bring with us wherever we go and have them ready whenever we need them. We worked for several months to create an origami-inspired line of transportable products for every kind of individual style, bringing creativity and fashionable expression into the realm of backpacks and tote bags today.

Fuse is an inventory forecasting and management solution for growing e-commerce businesses. Their tool centralizes data from disparate sources within the company to help our customers identify trends and anomalies. They fuse quantitative data (excel forecast) with qualitative data (upcoming promos, PR events, etc.) in a beautiful, visual interface. And they automatically remind our customers when they need to re-order so that they never stock out. Focus on your business, not your inventory.

- Created a premium, modern US baby and family brand targeting eco-conscious and designer millennial moms - Grew our social media presence on multiple channels, the largest following on Instagram (17K) @parasolco. Developed partnerships with brands, influencers, bloggers, photographers, birthing centers, and independent doulas to grow lead generation email list (35K). - Hired and managed a team of 7 who operated and launched the US Parasol Co diapers and wipes subscription service in April 2016. Built a custom site and subscription platform (www.parasolco.com). Launched an eCommerce shop in May 2016.- Launched an Affiliate and Brand Ambassador program which drove 25% of monthly active subscriptions- Pitched the brand and story to media and reporters. Published in the LA Times, Fit Pregnancy Magazine, Goop, Stroller Traffic, Well Rounded NY, NY Family Magazine, Mom.me, and HeyMama.co.- Sponsored larger conferences (MommyCon, Biggest Baby Shower, Club Momme) and smaller networking events (#BuruBrunch, Fashion Mamas, HeyMama x Self Magazine) to gain exposure for the brand. - Led all product design of diaper, baby wipes, feminine care, and diaper bag products. Pushed manufacturers to innovate in order to introduce newness to the US market. Worked directly with artists on licensing contracts. Managed margin improvements on product COGS, packaging, and collateral.- Launched the product in China July 2016- Developed forecasting model, managed cash flows, cut burn rate in half to reach profitability - Implemented quality assurance processes in the warehouse, managed inventory, and worked with shipping carriers to optimize costs. - Established relationships with Amazon Retail, Buy Buy Baby, and Zulily to expand US distribution channels. - Managed company policies, customer service strategy, customer surveys, and regularly called customers to understand early adopter profile. Used data to improve purchase conversions and retention rates.

- Led the product design and development for the monthly subscription business for all 4 brands: Kiwi Crate, Tinker Crate, Doodle Crate, and Koala Crate. Grew the team from 4 to 18, including Product Designers, Editorial Team, Photographer/Videographers, Graphic Designers, and Illustrators.- Created over 3 years of successful projects that feature educational, hands-on learning experiences for kids 3-16. Managed weekly kid testing and edited projects according to results. Re-designed key elements of packaging and created increased value in content, including the development of 3 monthly magazines. Introduced Kiwi Crate custom branded materials and tools.- Increased product development lead times and moved all sourcing to overseas vendors. Decreased material, shipping, and labor costs by 41% and increased gross margins by 118%. Traveled to Asia quarterly to work through product development issues, meet with factories to optimize quality standards, and create new relationships with potential vendors. Increased overall cash flow and runway through negotiating terms with vendors. Developed strategy to sell available inventory and executed against the plan.- Led sales effort of Kiwi Crate at Mass & Specialty retail stores. Developed retail packaging, new products, catalogs, and planograms for meetings with buyers. Formed relationships with Target, Toys R Us, Michaels, Container Store, Hallmark and sales agencies. Kiwi Crate is currently being sold in over 150 retail locations.- Managed department budget and headcount. Owned Product Design, eCommerce Shop, and Mass/Specialty Retail revenue forecasts and recommended inventory buys based on company priorities.

- Hired to lead and build the Product Design & Merchandising team for the Kiwi Crate brand- Created co-branded products with key partners such as Carnegie Hall, Pottery Barn, and Tiny Prints to increase exposure of the brand to new consumers.- Pushed to execute faster on product development and sourcing in order to purchase items overseas and increase margins.- Launched an online shop that offers “single” crates, mini crates, limited edition holiday crates, party favors, craft materials, and stocking stuffers. Developed strong performing holiday crates that garnered valuable PR exposure through print and television. Shop revenue grew 8x since launch in 2012. Introduced books as a new product category in 2014.

- Promoted to manage over sixty full-time employees in the Alameda and Memphis offices - Product Development, Marketing, IT, Order Management, and Distribution. - Implemented processes across cross-functional departments to increase communication, improve accountability, and capitalize on efficiencies within the organization – Demand Planning Meetings, Purchase Order Standardization, Purchasing Guidelines, Customer Compliance, and Vendor Compliance Guide. - Led a cross-functional VP-level Change Team to solve company issues – New Hire & Onboarding Process, Annual Review Standardization, Meeting Guidelines, Sales Forecasts, Inventory Buildup Prevention & Reduction. - Developed an monthly “Lunch & Learn” calendar to share best practices within the company and utilize talents within the organization to reduce outsourced training costs. - Managed a branded company website re-design, launched a new American Crown website, created social media pages, and developed an interactive consumer photo upload initiative. - Oversaw the creation of an Online Art Portal that was needed to introduce scalability as businesses grew and product development/graphic art needs increased. - Created flexible and customizable selling tools that enabled the sales force to address specific customer needs, while reducing internal costs by $175,000 annually.

- Promoted to lead a team of twenty, which included all Licensed Sports apparel, headwear, and accessories (NFL, NCAA, MLB, NBA, NHL) in addition to current product development and marketing responsibilities. - Drove overall marketing and brand initiatives to update and establish the company’s brand. Oversaw overall marketing + sales calendar, managed budgets, and organized ten sales meetings + webinars each year. - Managed creative direction of catalog, photo shoots, sales and marketing materials, and distribution to all channels of distribution – mass retailers, grocery/drug/convenience stores, sporting goods stores, mid-tier and better department stores, traditional stores, and military. - Developed the American Crown brand from a $500k business in 2008 to a $35 million brand. Developed a $9 million dollar Support the Cure line promoting Breast Cancer Awareness that has given back $150,000 to the cause. - Granted official licensee rights to manufacture and distribute NFL & Disney branded merchandise. Obtained a sub-licensing agreement to manufacture and distribute America’s Cup merchandise for the upcoming 2012-2013 events in San Francisco. Established a partnership with Disney & Marvel to represent their consumer product lines to the grocery, drug, and convenience market as their exclusive consolidator. - Grew the Pop Culture business to a $7 million business in the grocery channel.

- Initially hired to build a Pop Culture apparel, headwear, and accessories business through sourcing new suppliers and creating the marketing and promotions to drive sales. - Established a $1.7 million dollar business after one year, before being promoted to oversee all divisions within the company. - Led a team of eleven (merchandising, sourcing, pre-production + production, graphic + apparel design, graphic layout, website + social media, marketing materials, sales support, and database management). - Set the vision for product development direction each season – new color palettes, trends in graphics and apparel/headwear applications. - Oversaw sourcing and development of all men’s, women’s, youth, and infant/toddler headwear and apparel overseas, as well as domestic printing for hot market and year round quick turn business. Ensured that all products complied with CPSIA & CTL testing requirements.

- Promoted within a year to lead buyer of Active department, managing national brands and private label business. - Created seasonal strategies to meet financial goals, communicated vision to cross-functional partners and team, and executed strategies through product assortment, visual presentation, pricing, promotions, advertising messages, and managing inventory needs in season. - Negotiated with vendors on costs, buys, terms, cancellations, and gross margin/markdown money support. - Proposed numerous special events & marketing promotions to drive sales for vendor’s goods & increase store traffic overall. - Managed execution of advertising messages and event planning process.

- Managed national brands & the knit/woven tops business Young Men’s department. - Created seasonal strategies to meet financial goals, communicated vision to cross-functional partners and team, and executed strategies through product assortment, visual presentation, pricing, promotions, advertising messages, and managing inventory needs in season. - Negotiated with vendors on costs, buys, terms, cancellations, and gross margin/markdown money support. - Proposed numerous special events & marketing promotions to drive sales for vendor’s goods & increase store traffic overall. - Managed execution of advertising messages and event planning process.

- Started as an Assistant Merchandiser, managed Men’s & Women’s Accessories, Shoes, Home, and Baby departments in the Online division. - Left to obtain MBA, returned as a Merchandiser under Old Navy brand. Managed woven tops & bottoms, outerwear, accessories, & sleep/furnishings within the Girls (4-13) division. - Identified opportunities to gain market share through introducing new pricing strategies or product categories. - Developed seasonal business strategies, edited lines, booked factory capacity for fabrics, ranked styles, and worked with Planners to determine style and color unit buys. - Conducted market research studies on customer preferences on denim fits, washes, and sizing. - Partnered with marketing, photography, production, and creative departments to implement new strategies that increased conversion rates, attracted new customers, and drove new revenue streams.

- Completed a comprehensive market analysis and developed a strategic business plan for expanding the financial volume for the Dockers brand in the warehouse/club, mass merchant, and off-price channels of distribution. - Created a process for the Dockers brand to increase internal accountability and provide structure around more effective identification, management, and sales of excess garment and fabric ($4 M/year).

- Created and implemented company-wide quality assurance methodology, schedules, and regression testing processes for the newly launched Gloss.com eCommerce site. - Worked with brand managers to release each monthly refresh, resolve bugs, and improve site functionality.

- Assisted clients in gathering web performance metrics, conduct focus groups, and integrate software to understand online customer behavior. - Created a marketing plan to optimize Fort Point Partners’ brand awareness and target specific markets and industries. - Delivered on print ads, airline commercials, postcards, trade shows, and special events.

- Consulted at SGI to recommend changes to existing Customer Service business processes and customize the new Clarify application for end-users