Full-service digital marketing company focused on high growth law firms with 150+ law firms in portfolio.> Analyzed operational efficiency to determine cost-effectiveness of insource versus outsourced segments of production, and implemented a company-side restructuring to enable long-term scalability of business and increase profit growth. > Defined monthly, quarterly, and YOY annual company goals along with individual departments in conjunction with CEO; met or exceeded all OKRs every year.> Developed and implemented project management methodologies, ensuring successful delivery of marketing campaigns and initiatives on time and within budget.> Managed all vendor relationships, negotiated contracts, and ensured deliverables were up to standards.> Conducted cost-benefit analysis and provided recommendations for marketing technology investments, resulting in significant cost savings and improved marketing efficiency.> Defined and managed marketing dashboards and reports, providing insights and visibility into marketing performance and ROI.> Conducted market research and analyzed data to identify target audiences, define campaign strategy, and optimize marketing efforts.> Created business development and pitch materials, including pitch decks, case studies, brochures, and RFP responses.> Monitored and analyzed key performance indicators (KPIs) to measure marketing campaign effectiveness, and made data-driven decisions to optimize performance and drive growth.

> Defined necessary team members to enable rapid scaling for start-up company and conducted all hiring and employee on-boarding. > Drove delivery and execution of all projects - ensured KPIs were met for all projects, including timelines for implementation or launch, quantifiable conversion rates, and overall client goals.> Built workflow automation strategy that enabled company to take on 40% more clients with same fixed costs.> Worked with client senior partners to assess business objectives, create brand vision, and implement strategies to increase customer acquisition.> Crafted and executed a multi-state marketing and advertising strategy to boost class-action lawsuit participation, resulting in 55,000 farmers engaging one of the 25+ law firms involved. Leveraged targeted Facebook advertising, direct mail, newspaper and radio ads.

Directed operations for this multimillion-dollar women's retail operation.• Managed staff of seven employees; including delegating responsibilities, directing schedules, conducting performance reviews, and supervising multi-step projects.• Oversaw all building maintenance and infrastructure, from capital improvements to required daily upkeep.• Conducted all bookkeeping, including maintaining general ledger, generating monthly income statements, accounts payable, payroll, and cash flow balancing.• Strategized and executed all marketing campaigns, including print, on-line marketing utilizing e-mail blasts, social media updates, and personal phone outreach.• Developed relationships with vendors and sales representatives in order to obtain preferential status and expedited service.• Planned strategic inventory forecasting: - Analyzed sales in conjunction with current trends, factoring in needs of customer base. - Developed sales predictions based on key demand drivers for store merchandise.

• Handled all aspects of retail store management: built customer base and developed repeat customers, designed and ran store promotions, created monthly newsletters and mailings, planned all in-store promotions.• Assisted in planning and implementing ideas to refresh and refurbish store, including custom designing a new logo.• Designed, created, and prepared copy-ready proofs of business cards, letterhead, gift certificates, and thank-you notes specific to store.