Strategy development for social impact campaigns and private clients. Specializing in communications and creative strategies to drive behavior change.

Strategic planning for community engagement initiatives such as events and fundraising. Develop and maintain the event project plan, including event objectives, timeline and budget. Lead, manage and oversee event logistics including: event design/planning, event marketing, promotion, sourcing, business outreach, directing event set-up, communicating with staff/volunteers and organizing vendor management and contracts.Create blog posts, direct mail, marketing/advertising content, and other creative materials.

Directed multiple global digital education programs and events. Researched client’s learning and development needs to design custom curriculum. Managed operations, client relations and execution of multiple custom digital curriculums for advertising agencies and brands. Responsibilities included: event management, event planning, research, recruitment, content development, client management and post-program measurement of education, learning and development.

Lead operations on Netflix and Adobe accountsOversee production of large-scale campaigns, managing creative development, production, staffing, workflow, scope of work, timelines Supervise and mentor a team of operations managers across their individual projectsLed and managed fully integrated creative campaigns for the Yahoo! (2010-2011) and Commonwealth Bank of Australia accounts (2011-2012)

Managed integrated campaigns that included broadcast, digital (banners, landing pages, microsites), print, OOH and social networking for Comcast, Sprint, Elizabeth Arden and the Department of EnergyWorked closely with partners, creative directors, brand strategists and media teams to create successful campaignsLed and mentored assistant account managers across several accounts

Account management lead on accounts including: Go Girl Energy Drinks, Save Mart Supermarkets, Lucky Supermarkets, Food Maxx Stores, Von Housen Automotive Group and Arden Fair MallLed the re-launch of Lucky Supermarkets into the Bay Area including strategic and media planning, creative and promotionsManaged the promotional launch of the Go Girl Energy Lounge to California college campusesCreated and maintained media and production budgets for each client