Lisa Hsia Email & Phone Number

Toronto, Ontario, Canada

Serve on the Governance Committee.

New York, New York, United States

• Led audience acquisition and growth team. Oversaw digital businesses and data strategy across all platforms, including audience acquisition, growth, and monetization as well as P&L responsibility over $600 million..
• Restructured digital brands into one consolidated group within marketing group for increased efficiency and scale, creating consistency across tech and product platforms, new business intelligence/analytics function.
• Grew first-party data acquisition by triple digits within 12 months through increased content, “Insider” loyalty programs, and CRM.
• Doubled CRM addressable audience to 30 million, driving 35% to 85% higher lifetime value for viewers receiving CRM messages across email, push notification, and in-app channels.
• Increased message volume by 300% (at zero incremental cost) via automation and data-driven personalization.
• Generated impressive departmental growth, resulting in incremental headcount and increased investment in 2022.

New York, New York, United States

• Provided executive oversight of Bravo, Oxygen (from 2013), and Universal Kids (from 2018) digital properties: P&L, strategy, product, editorial, video, and business operations across all digital platforms, including.
• Grew revenue from zero base (2005) to over $400 million across a variety of platforms, including mobile, social, video, and audio, with Bravo containing fastest-growing mobile app in cable, growing monthly active users.
• Served as member of the leadership team that grew Bravo from number 28-ranked network to third-ranked network, resulting in over $1 billion in revenue.
• Grew CRM from inception to 15% of TVE VOD viewing attributable to CRM within 12 months.
• Oversaw Oxygen digital brand transition to crime, resulting in Oxygen.com becoming the top true crime website for eight consecutive years.
• Grew Universal Kids YouTube channel from 70k to 1 million subscribers and organic views from 5 to 272 million in 18 months.

New York City Metropolitan Area

• Established Bravo as leader in digital interactivity, winning two Interactive Emmys for strength in multiplatform storytelling as well as two Webby Awards for Internet Excellence.
• Oversaw Bravo Digital pioneering numerous firsts on emerging platforms, including first one-screen enhanced app, first on-air tech that allowed shows and commercials to be fully interactive, first social TV product.
• Placed an emphasis on equity and inclusion, resulting in a leadership team with 50% women of color.

New York City Metropolitan Area

Served as one of two news execs reporting to president. Oversaw Dateline NBC, TODAY show, and Peacock Productions long-form unit that produced series, documentaries, and specials. Maintained responsibility for editorial, budget, and management of over 400 employees. Involved in critical business and global news decisions, such as TODAY show plaza.

Greater New York City Area

Executive-produced hours for Dateline NBC on topics such as roots of Islamic rage and long-term effects of Columbine shootings on one family. Supervised hundreds of segments and hours for Dateline NBC (on five nights per week), including breaking news, investigative, and in-depth documentaries. Served as senior producer for Katie Couric in prime time..

New York City Metropolitan Area

Produced numerous long-form stories with Diane Sawyer, Chris Wallace, and Judd Rose on subjects ranging from abortion and Persian Gulf War to investigation into Pan Am 103 to profiles of Alice Walker and Edith Cresson, France’s first female prime minister. Won numerous journalism awards, including six National News Emmys, Edward R. Murrow Award, IRE.

New York City Metropolitan Area

Produced documentaries for public television: "The Imperial Eye: Art and Power in China" (film about National Palace Museum in Taiwan), "Made in China" (film about finding long-lost relatives in China), "Adam Smith's Money World" (TV series on rise of Mainland China and "Little Dragon" economies in Hong Kong, Singapore, South Korea, and Taiwan). Produced.

Master Of Business Administration - Mba

John S. Knight Journalism Fellowship

Michael C. Rockefeller Fellowship

Bachelor Of Arts - Ba, Visual Arts & Environmental Studies, Magna Cum Laude

Activities and Societies: Harvard Crimson