VP who thrives on accelerating commercial change through the use of actionable data-based insights and behavioural science. Currently leading Long Range Planning (LRP), Annual Planning (ABP), Business Intelligence (BI) and Insights alongside Strategic Projects including regulatory changes in Soft Drinks: High Fat, Salt and Sugar (HFSS) and Deposit Return Scheme (DRS) as well as Operating Model Transformation Comfortable in insights, sales, transformation and proposition development roles having worked in Industry as well as the Consumer Goods practices at KPMG, EY, Accenture and LEK (on a freelance basis).Possesses a winning attitude and works with high energy and passion. A self-starter that can personally act alongside leading organisations, and is capable of enrolling large teams and cross-functional organisations around major business transformation.Specialties: *Business and Commerical Strategy *Consumer and Shopper Insights, Analytics and Behavioural Science *Revenue Management, including trade funds management (trade terms and promotion optimisation), margin pool and mix optimisation.*Loyalty, personalisation and customer targeting *Operating Model *Programme Management*Selling with Analytics