Created seasonal lines of Straw, PU and Leather Handbags for Straw Studios Brand and Private label which include : Michael Kors, Nordstrom, Off Fifth, Lord and taylor, Macy's, Kohl's, JC Penny, Belk, Anthropologie, Free People. Urban Outfitters, Aldo Shoes, DSW, Ross Stores, TJMaxx, Dressbarn, Stein Mart, Costco.

- Administrate creative vision, developed and executed an artisanal and enduringly Bohemian seasonal collections.- Comprehensive market research ensuring product is consistent with market trends, brand image and business strategy.- Establish and integrate key new marketing strategies for the representing group identifying the best method for communicating the brand flavor to retailers.- Drove higher margin pursuits by lower cost and reducing lead times.- Introduced new international manufactures to deliver quality products and sourced new materials and hardware to support the new brand initiatives.- Effectively managed and provide line plans and new ideas for private label assortments for multiple lifestyle brands.- Prepare line and presentation material for Line Previews and Buy meetings.

- Provided innovative concepts that set and drove the brands seasonal fashion direction.- Comprehensive market research and pricing that produced a creative and competitive product.- Collaborated with Licensor and sales to to determine a strategic direction of business and brand image.- Coordinated presentations and presented line previews to Licensor and Senior Executives. - Successfully captured new accounts at JCP and private label assortments for multiple lifestyle brands.- Brands: Union Bay, Icings, Private label and Junior Specialty chain.

- Provided the creative vision and setting in the conceptual development for the Relaunch of Go Sac Brand sold into Nordstrom.- Responsible for up holding design integrity, high quality execution throughout the development phase.- Comprehensive market research in accessory luxury market as dictated by tiers of business needs.- Traveled to Hong Kong/China to oversee sample design process and source new factories.- Brands: Christian LaCaroix, K Kooba, V Couture and Go Sac.

- Directed, mentored and inspired design team of 8 to achieve their creative professional best.- Ensured that product is consistent with market trends as well as business strategy: - Managed multiple product lines at a time from creative leadership perspective.- Facilitated Trend interpretation domestic/international, color direction, fabrication as they relate to demands in the market.- Defined the creative vision and setting the overall direction and time lines. - Increased revenues by acquiring substantial additional real estate in Wal-Mart.- Created innovative key items and product lines resulting in high volume business at Target, - Produced innovative concepts and offered new product opportunities in advance of season that generated additional business at Claire's, Icings, Urban Outfitters as well as other junior specialty chain.- Improved quality and corporate image of the company by creating fashion items building new client image.

Privately owned company, and industry leader in tween - junior accessories. Expertise in licensing with Disney, Sanrio, King Features, Hasbro, Paul Frank, Little Miss Matched, Project Runway as well as private label generic product.The company has a wide range of products which include: Handbags, Backpacks, Room Decor, Gifts, Watches and Clocks. FAB has an estimated revenue of 100 million and 130 employees. Led interactive multiple property design concept and strategy on product pitch efforts including major client wins and Wal-Mart totaling millions of dollars of revenue for the company.Directed brand identity and vision for junior licensed product launched at Magic Show, which became successful, now extended indefinitely and set as a model for future efforts. The Company achieved significant increase sales and new client list.Additional achievements:- Instrumental in achieving Vendor of the year at Wal-Mart 2008. - Created concept that was introduced into Sears and has been awarded replenishment programs to date. - Hello Kitty product was successfully placed into department store level such as Macy's.- Managed and mentored a diverse creative department including freelancers for licensed and generic handbag and small leather goods line. - Specialize in creating concepts and identity looks for licensed and generic handbag product.- Deliver trend presentations to buyers that focused on key items.- Collaborate trends with design concepts to other cross category product departments.- Develop time lines and matrix ownership.- Product detailing and improve cost efficiency.

Privately owned company, known for design development and distribution of branded handbags and private label accessories. House of Dereon, Via Spiga, and XOXO handbags. Estimated revenue of 50 million and 100 employees. Senior leadership roll in creative management of Wal-Mart and Target accounts. Supervised creative and hands on development for all projects that generated 10 million in additional revenue. Directed design team and overseas merchandisers throughout the project to ensure that the clients goals are met while producing creative that meets the highest standard for quality.- Mentor and manage design staff of 2 and graphic department.- Shop European and domestic markets.- Create seasonal trend presentations to design and retailers.- Pitch product to DMM and GMM buyers along with management - sales.- Exercise cost effective procedures.- Manage overseas counterparts to insure timely product.

Privately held company, manufacture of branded leather and non leather handbags with an estimated 100 million in sales and 120 employees across US, HK, China and Canada.Frankie & Johnnie, Candies, Carribbean Joe, Hush Puppies, Eitenne Aigner Handbags and private label product. Served a vital role in company's expansion from 75-100 million by offering in demand product, and applying optimal account relations. Worked directly with Isaac Mizrahi on his first launch in Target which was a success and generated additional revenue for the company.Serviced specialty shops- mid tier and department stores in varying price ranges. Developed and managed separate lines for private label accounts.Interfaced with owners to deliver major trend presentations to DMM and GMM buyers.- Hands on development and creative direction for all facets of design and development.- Global sourcing including trade shows.- Shop European and domestic markets.- Visited accounts along with sales and worked directly with buyers.- Management of prototype along with production.- Maintained brand integrity.- traveled overseas to insure timely product and cost efficiency.

A private held company providing a design and innovative product, manufacturing and markets consumer products through its subsidiaries. The company offers licensed and generic junior, ladies, and children accessories.Responsible for full spectrum of handbag design conception, product development, merchandising and presenting to clients. Conducted needs assortment, provided recommendations on key items to clients such as Wal-Mart and private label accounts, which resulted in replenishment programs. - Researched trends and executed design initiatives.- Managed overseas counterparts to insure timely product.- Focused on development cost.- Interfaced with sales, production, and licensors to strategize new business opportunities. - Traveled overseas to create and manage samples.

Privately owned company categorized in design development and distribution of branded handbags and private label accessories. Collaborated with upper management to develop brand identity on new life styles handbags, which resulted n a major presence at retail. Senior roll in initiating new product categories of gift box set which resulted in additional 2 million revenue for the company.- Managed design team and hands on development for private label.- Researched trends and executed design initiatives.- Product detailing exercising cost efficiency.- Responsible for overseas development

Privately held company specializing in the design, development and distribution of prestigious brands and private label accessories. Categorized in Handbags, small leather goods, luggage and cold weather apparel.My role as a senior merchandiser was to create and design product lines that were consistent with the brand's character, values and high standards. Provided the creative vision and art direction for the launch of GV handbag line, which was a successful and had presence at retail. In addition, developed and managed separate lines for private label and additional branded product.- Shopped European and domestic markets to determine design direction.- Trend presentations to retailers.- Creative project management.- Overseas travel to review sample prototype and improve cost.