Lisa Jackson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Current: Tropicana, Hormel Foods, Zwilling J.A. Henckels, Aisle24Previous: Loblaw Companies Limited, WonderBrands, Polestar, Sonos• Thrives in driving thought leadership and strategic deliverables for the future of the business • Selling and presentation of strategic marketing direction and developing comprehensive POV’s and recommendations to the client• Drive new business through participating in and leading client pitches leveraging agency tools and resources and working alongside local and global leadership teams• Staying up-to-date on all relevant activities from competitors and peripheral categories• Build collaborative and trusted relationships with creative and strategic agency partners demonstrating a problem-solving mentality • Consistently demonstrate strong organizational skills and attention to detail, and helping to teach and constantly reinforce these skills to junior account team• A strong people leader you will coach, develop and mentor a team of highly engaged individuals to empower them to succeed• Strong Proficiency in leading and managing multiple projects, end-to-end, to tight deadlines - in a fast-paced environment• Vast experience in media production, trafficking, planning, managing, and negotiating large-scale projects – with a clear understanding of the process and problem-solving abilities• Develop award-winning campaigns that incorporate insightful and creative ideas

Toronto, Canada Area

PepsiCo (Food & Beverages), Warner Bros. (Theatrical & Home Entertainment), HBO• Primarily accountable for leading the digital strategy and overseeing day-to-day operations for the PepsiCo and Warner Bros. LOB's • Trusted to establish, maintain and grow professional relationships with global PepsiCo deal partners and institute QBR key learning and best practice guidelines across the business• Collaborates effectively with creative, PR and experiential agencies to deliver a full IMC planning process• Responsible for defining best practices for analytics and measurement; ensures consistent, ongoing benchmarking to deliver KPIs and ROI• Drive excellence in digital media for current and emerging techniques, features and channels (social, programmatic, SEM)• Work closely with strategy and broadcast leads to develop cohesive 360° plan recommendations in a timely manner• Successfully led and empowered a high performing team by providing day-to-day support, coaching, strategic guidance, skill development and growth• Committed to continuously reviewing plans to proactively identify gaps and opportunities and implement new ideas and processes that will contribute to the ongoing success of the brands• Acknowledged for outstanding leadership and collaboration skills as well as commitment to continuous improvement

Universal Pictures and Home Entertainment, Air France, Little Caesars, Delonghi• Gained exposure to several Maxus clients, primarily led Universal Pictures and Home Entertainment LOB's• Always kept abreast of current market trends; exhibited a strong understanding of market dynamics, competitive landscape and client challenges• Continually explored first to market media opportunities to drive innovation and position clients as industry leaders• Successfully managed GroupM Partner deal spending to ensure Maxus accounts were adhering to their forecasted projections• Proactively identified and evaluated key partnerships for the business and promptly made strategic recommendations based on client value• Worked diligently to identify strengths, weaknesses and growth potential amongst team members to ensure team was always functioning at its best• Oversaw various team members and ensured adherence of agency SOP's• Ensured team was aware of upcoming deadlines and deliverables required for weekly client meetings; helped employees whenever necessary in order to ensure top quality work was produced on time• Developed proficiencies with online media systems and programs (Moat Analytics, Prisma)• Praised for extraordinary people management skills and for delivering impressive results time and time again

Toronto, Canada Area

General Motors - Chevrolet • Chiefly responsible for the onboarding and development of digital strategy for the General Motors account (Chevrolet)• Successfully planned and flawlessly executed launches and re-launches across several Chevrolet nameplates• Maintained long term media sponsorships and renewals with GM partners• Accountable for presenting digital strategies and plan recommendations to Chevrolet Brand Managers for approval• Worked closely with Maclaren MRM accounts team to deliver digital assets as well as provide approvals for integrations• Collaborated effectively with the Montreal team to provide direction and ensure National strategy was implemented and executed• Served as a key contributor in various strategy sessions for new and repeat business pitches for Carat and Vizeum clients• Tasked with training and supervising all media associates on internal process, research, billing, planning and buying• Repeatedly applauded for strong work ethic, immaculate attention to detail and for superior client service skills

Toronto, Canada Area

Sony - Pictures, Home Entertainment, Electronics • Thrived in a digital planning position on the Sony account (Pictures, Home Entertainment, Electronics)• Charged with planning, negotiating and precisely executing a multitude of media campaigns including tent-pole franchises• Carefully analyzed proposals including a variety of online tactics such as but not limited to: display, video, mobile, search, social, sponsorships and content integrations• Successfully negotiated and presented the Sony 2011 and 2012 Digital Upfronts to clients• Accountable for preparing and presenting multiple mid and post-campaign reports in a timely manner; reports included: campaign highlights, suggested optimizations, key learnings and recommendations• Trafficked creative to suppliers and served as the liaison between clients, creative team and vendor partners• Developed proficiencies with online media systems and programs (Atlas, Eyereturn, Google DFA/Adwords and ComScore)• Worked tirelessly to establish and maintain professional relationships with several agency partners• Provided strategic guidance to clients on industry best practices, measurement and analytics in a timely manner• Relied on to manage and train all junior staff members; resulted in promotions• Executed several comprehensive POV's that evaluated different media opportunities for the business• Responsible for ensuring all client invoices were accurately processed and issued in a timely fashion; discrepancies were handled promptly and professionally