Lisa Jackson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Current: Tropicana, Hormel Foods, Zwilling J.A. Henckels, Aisle24Previous: Loblaw Companies Limited, WonderBrands, Polestar, Sonos
• Thrives in driving thought leadership and strategic deliverables for the future of the business
• Selling and presentation of strategic marketing direction and developing comprehensive POV’s and recommendations to the client
• Drive new business through participating in and leading client pitches leveraging agency tools and resources and working alongside local and global leadership teams
• Staying up-to-date on all relevant activities from competitors and peripheral categories
• Build collaborative and trusted relationships with creative and strategic agency partners demonstrating a problem-solving mentality

Toronto, Canada Area

• PepsiCo (Food & Beverages), Warner Bros. (Theatrical & Home Entertainment), HBO
• Primarily accountable for leading the digital strategy and overseeing day-to-day operations for the PepsiCo and Warner Bros. LOB's
• Trusted to establish, maintain and grow professional relationships with global PepsiCo deal partners and institute QBR key learning and best practice guidelines across the business
• Collaborates effectively with creative, PR and experiential agencies to deliver a full IMC planning process
• Responsible for defining best practices for analytics and measurement; ensures consistent, ongoing benchmarking to deliver KPIs and ROI
• Drive excellence in digital media for current and emerging techniques, features and channels (social, programmatic, SEM)

• Universal Pictures and Home Entertainment, Air France, Little Caesars, Delonghi
• Gained exposure to several Maxus clients, primarily led Universal Pictures and Home Entertainment LOB's
• Always kept abreast of current market trends; exhibited a strong understanding of market dynamics, competitive landscape and client challenges
• Continually explored first to market media opportunities to drive innovation and position clients as industry leaders
• Successfully managed GroupM Partner deal spending to ensure Maxus accounts were adhering to their forecasted projections
• Proactively identified and evaluated key partnerships for the business and promptly made strategic recommendations based on client value

Toronto, Canada Area

• General Motors - Chevrolet
• Chiefly responsible for the onboarding and development of digital strategy for the General Motors account (Chevrolet)
• Successfully planned and flawlessly executed launches and re-launches across several Chevrolet nameplates
• Maintained long term media sponsorships and renewals with GM partners
• Accountable for presenting digital strategies and plan recommendations to Chevrolet Brand Managers for approval
• Worked closely with Maclaren MRM accounts team to deliver digital assets as well as provide approvals for integrations

Toronto, Canada Area

• Sony - Pictures, Home Entertainment, Electronics
• Thrived in a digital planning position on the Sony account (Pictures, Home Entertainment, Electronics)
• Charged with planning, negotiating and precisely executing a multitude of media campaigns including tent-pole franchises
• Carefully analyzed proposals including a variety of online tactics such as but not limited to: display, video, mobile, search, social, sponsorships and content integrations
• Successfully negotiated and presented the Sony 2011 and 2012 Digital Upfronts to clients
• Accountable for preparing and presenting multiple mid and post-campaign reports in a timely manner; reports included: campaign highlights, suggested optimizations, key learnings and recommendations