*Developed and owned the content strategy and content calendar. Aligned campaigns and customer needs throughout their journey. *Owned SEO targets and content performance across all stages of the funnel.*Compiled and headed a message house for B2C and B2B.*Managed third-party agencies - including PR and campaign partnerships.*Produced and promoted content for marketing communications across email, social and the website.*Generated new content ideas and wrote creative, compelling digital content along with briefing, sub-editing and optimising content from a remote multi-lingual network of content creators. *Identified, adapted for culture and commissioned content for translation.*Sought opportunities to collaborate with experts in the industry and influential individuals in Spain, Portugal, France and Italy.*Worked closely with the PR agency and data team to identify market insights to position Kyero as experts in international buyers in each territory.*Managed the daily CMS and the transition project from WordPress to Strapi.*Reported to leadership on ROI of all things content, PR and communications.*Project managed the scaling up of the resource and advice site from one country to four countries with specific content and in multiple languages to a diverse international audience.

As Partnership Manager I actively drive forward the delivery of Kyero’s Affiliate Media Strategy. This is an amazing opportunity for me as employee #1 for a new division of Kyero, helping to deliver some early success, prove our potential & model our future growth!*Responsible for actively driving forward the delivery of Kyero’s affiliate media strategy*Launching a paid-partnership programme for Kyero to introduce relevant solutions to the engaged buyer audience by value-aligned partners.*Monetising buyer media channels to create a new revenue stream for Kyero.*Managing partner relationships and creating buyer journey touchpoints.*Devising reporting templates to evidence multi-channel performance for partners and internally reporting templates to compare across partners/*Collaborate with partners in responding to performance results by adjusting triggers, touchpoints and messaging.*Close collaboration with internal teams namely marketing, design and engineering to create assets and processes*Establishing and normalising processes to streamline delivery.*Ongoing content management, channel marketing, audience segmenting and targeting commercial ownership, and customer service.*Demonstrating performance to inform 2024 budgeting.

Creating content for private organisations and collaborating with public relations entities to provide engaging and thought provoking content for organisations.

*Collaborated and supported the team with inventive content creation to execute marketing campaigns, build clients' authority, and credibility and persuasively resonate with the audience. *Write and develop engaging and relevant copy for all marketing channels.*Content included press releases, deep captions, advertorials, thought leadership pieces, social media for calendars, copy for marketing campaigns, blogs, and listicles. *Considered SEO in copywriting to enhance digital performance.*Clients included healthcare and activism, fast food chains, restaurants, hospitality, footwear, femme empowerment, and debt solutions. *Proofread and edited a client's lifelong-dream cookbook.

*Conceptualised the 'Unapologetically Worthy' brand story. *Connected through branded content aligned to brand voice and guidelines.*Explored the data from SEO research, competitor analysis and Google Analytics to find trends to improve the content, meet conversion goals and devise an on-page SEO strategy including optimisation techniques like internal linking, backlinks and featured snippet targeting.*Created omnichannel UX content to deliver irresistible product messaging offering seducing benefits rather than product features.*Boosted conversion rate optimisation.*Inventive in high-quality content creation including research and mining to build authority, and relevance in the customer journey creating leads, offering helpful chatbot shopping experience, email marketing and automation, lead magnet creation; along with social media lead generation.*Managed social media accounts including calendars, content, posting, scheduling, responding, and monitoring engagement to improve performance.

Holistic Baby guides Mums and Dads to communicate and interact with their baby by reading and responding their baby's behavioural cues through the medium of infant massage. Attend the five-week course to discover the interaction, stimulation, relief and relaxation of baby massage.*Creating web copy to answer pain points and add value to new mothers *Design a social media strategy and curate post content *Resilient to remain calm in class amidst babys' cries.

Meet and engage with guests and members.I build trust, confidence and goodwill with patrons of Fancourt establishing and maintaining lasting relationships.By understanding the needs of our clients I can communicate to them how Fancourt is able to meet these needs and exceed their expectations.*Took care of all guests onsite to ensure they had a memorable stay.*Guest relations-type duties like profiling guests and updating the system.*Conducted all in-room and hotel stay follow-up communication.*Created social media content and responded live to TripAdvisor reviews*Handled all guest complaints and conducted the agreed resolutions.*Championed the Communication Committee.

*B2B relationship building*Coordinated content to tie in with online and print magazine deadlines*Involved in the adoption and roll-out of Netsuite CRM *Worked with a consultant HR company to audit and compile contracts.*Headed up the speaker programme for global events calendar.

Mandarin Oriental Hyde Park London*Promoted from Spa Concierge in December 2006.*Worked with hotel guest relations to improve the spa guest experience.*As a departmental trainer, I devised and implemented SOPs for the spa.*Implemented yield management to boost bookings in off-peak times.*Worked within a committed team to make the hotel a 'greener' place.

*Performed spa tours, massage and body treatments and sold products.

*Set up the spa from a base of concrete. *Established a spa identity and brand including products and treatments.