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With an extensive background in Ecommerce Merchandising, my role at Mommy's Bliss involves meticulous site curation and data analytics to enhance customer experiences and conversion rates. Working alongside Marketing, Creative, Customer Service, and Operations teams, we strive for a seamless site experience and execute strategic SEO optimizations.Reflecting on past responsibilities as an Ecommerce Account Manager at Hemsly Inc., I spearheaded catalog management of over 400 home décor SKUs across multiple platforms, optimizing product content and collaborating with creative teams to foster business growth. Attention to detail and a knack for leveraging customer feedback and market trends have been the cornerstones of our team's success in driving sales and customer satisfaction.
Mommy'S Bliss
View- Website:
- mommysbliss.com
- Employees:
- 100
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Ecommerce Dtc AssociateMommy'S BlissSimi Valley, Ca, Us
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Ecommerce Dtc AssociateMommy'S Bliss 2023 - PresentRichmond, California, Us• Daily DTC website maintenance, merchandising, onboarding new items, editing existing assortment, collection pages and landing pages creation• Leverage site analytics to monitor daily performance KPIs and make merchandising decisions based on data to ultimately improve customer experience and conversion• Partner with Marketing, Creative, Customer Service and Operations teams to improve overall site experience• Responsible for execution of all SEO on-page optimizations for DTC pages with guidance from SEO partners
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Ecommerce Account ManagerHemsly Inc. 2020 - 2023• Responsible for product catalog including over 400 home décor skus on Wayfair, Overstock, Zulily, Walmart, Home Depot and DTC Shopify website• Managed inventory daily across all online channels • Daily management of product assets and product listings to ensure fully optimized • Consistently searched for ways to optimize product content to improve business and reduce returns• Created cross-functionally with Creative Director for homepage, product pages, carousels, and all digital assets• Identified opportunities in the catalog based on sales, customer reviews and trends to increase sales and conversion• Responded to customer inquiries and questions
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Ecommerce MerchandiserAbbyson 2019 - 2020Woodland Hills, California, Us• Managed furniture product content, imagery, copy and site placement to meet Costco brand standards• Created and Managed New Item Tracker resulting in a reduced speed to market• Merchandised digital assets in Sellpoints/Syndigo• Coordinated cross-functionally with Graphics, Customer Service and Quality Control teams -
Associate Merchandise Manager - EcommerceSmart Living Company 2016 - 2019• Analyzed daily sales and KPIs of 2,000+ home décor products• Managed entire product assortment and merchandised products on Wayfair.com• Coordinated cross-functionally with Creative team to curate homepage marketing and catalog product layouts• Comp shop competitors and recap results for Manager• Attended Canton China Import and Export Fair Spring 2017 -
Associate Buyer Non-Apparel - EcommerceBebe Stores 2014 - 2016Los Angeles, California, UsOversaw non-apparel categories on bebe.com; jewelry, handbags, shoes, accessories, and intimates. Searched for opportunities to improve business in terms of IMU, inventory turn, and margin, using daily sales data analysis. Connected with vendors for new development, re-orders, colors, and materials approvals. Created, managed, and maintained web-exclusive styles, linesheets, and purchase orders. Communicated key trends and big buys to marketing to be featured in emails and on homepage • Grew the online-exclusive non-apparel assortment by 20%• Increased online-exclusive non-apparel sales by 10%• Successfully developed, from concept to finished goods, five online-exclusive Jewelry collections• Analyzed taxonomy data on a quarterly basis -
Assistant Buyer - EcommerceBebe Stores 2012 - 2014Los Angeles, California, UsAssisted senior buyer in dresses, jumpsuits, bottoms, petites, and sport departments. Created, managed, and maintained SKUs, linesheets, and purchase orders. Communicated with production team for re-orders and outstanding TOP samples to ensure product was available for photo shoots. Provided sample coordination for online company samples. Prepared and set up samples for photo shoots and meetings/style outs.• Grew Petites business by 25%.• Implemented an effective system for photo shoot preparation, resulting in a 10% increase in speed to market.
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Assistant Buyer - FootwearBebe Stores 2012 - 2012Los Angeles, California, UsCreated, managed, and maintained SKUs, linesheets, and purchase orders for four selling seasons. Followed up with vendors for colors, materials, and fit approvals. Communicated with visual merchandising, advertising, and public relations departments to ensure product was available for photo shoots and returned. Prepared and set up samples for meetings and line presentations.• Developed an understanding of retail math, sales analytics, and collection presentation
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Merchandising/Buying InternTrend Essentials Apr 2012 - Jun 2012Utilized inventory management system Magento for pricing, assortment layout, and merchandising webpages. Assisted company owner with photo shoots, buying, pricing, and merchandising decisions. Observed market trips involving buying product at wholesale prices for company’s online store. • Positioned merchandise layout on website to impact sales positively.• Implemented new ways of shooting the product in order to showcase product features to the consumer.
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Instructional Student AssistantCal Poly Pomona, Apparel Merchandising & Management Dept. Sep 2011 - Jun 2012Pomona, Ca, Us• Grading assignments, projects and exams for up to four classes totaling approximately 150 students per quarter• Filing completed purchase orders and vendor information• Organizing multiple class rosters and attendance -
Retail Operations InternBcbg Max Azria Jun 2011 - Aug 2011Los Angeles, California, UsProvided research and created project rollouts timeline. Maintained close contact with store managers regarding various projects. Scanned, filed, and organized files in shared department e-folder. Tested new POS systems before shipping out to new stores. • Successfully tested five new POS computers destined for five new store locations.• Managed the calendar for Senior VP of Retail Operations. -
In-Store MerchandiserHome Outfitters Mar 2009 - Dec 2009Maintained visual merchandising of home décor, wall art, seasonal, and trend departments of the store. Created and maintained display beds and themed table displays for kitchen accessories. Ensured new promotional and sale signage was updated and displayed every week.• Earned recognition at the district level for the quality of the displays.• Successfully executed kitchen displays with lack of product availability.
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Sales AssociateAmerican Eagle Outfitters Jun 2007 - Feb 2009Pittsburgh, Pa, UsAssisted with visual merchandising and participated in implementing monthly floor sets. Provided customer service and styling advice. Maintained table and wall displays. Managed cash register. • Turned potential customers into buying customers.• Created new sales from customers returning products.
Lisa Bell Skills
Lisa Bell Education Details
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California State Polytechnic University-PomonaApparel Merchandising & Management -
Fullerton CollegeFashion Merchandising
Frequently Asked Questions about Lisa Bell
What company does Lisa Bell work for?
Lisa Bell works for Mommy's Bliss
What is Lisa Bell's role at the current company?
Lisa Bell's current role is Ecommerce DTC Associate.
What is Lisa Bell's email address?
Lisa Bell's email address is bi****@****ail.com
What is Lisa Bell's direct phone number?
Lisa Bell's direct phone number is (800) 345*****
What schools did Lisa Bell attend?
Lisa Bell attended California State Polytechnic University-Pomona, Fullerton College.
What skills is Lisa Bell known for?
Lisa Bell has skills like Merchandising, Fashion, Visual Merchandising, Illustrator, Store Management, Styling, Apparel, Powerpoint, Trend, Fashion Design, Microsoft Excel, Retail.
Who are Lisa Bell's colleagues?
Lisa Bell's colleagues are Erica Stefan, Sindhu Wessels, Martin Clayton, Caroline Mastropierro, Doris Butcher, Pooi Yin Phang, Maryam Behrouzinia.
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