Responsible for the digital marketing, media and social procurement/CSR strategies and implementation across the ecoDynamics Group.Championing strategic relationships with key stakeholders and partnerships in the construction and commercial landscaping industry.

Lead all strategic marketing activities for niche food manufacturer of texture modified products and meals in line with business objectives while managing external consultants in graphic design and photography.Overview of key responsibilities:Branding and key brand messagingDigital media (website, social, email)Communications including Hubspot CRMContent marketing creation and executionCollating feedback and digital campaign analytics.

Manage a highly agile and adaptable marketing team, delivering high-quality marketing and communications outcomes in line with overall strategic goals and growth across a group of companies.Marketing StrategyExecute marketing strategy across several businessesMaintain consistent branding standardsDevelop targeted marketing and communications strategies promoting brand awareness and digital engagementBuild strategic industry relationships and partner with key stakeholdersPrepare annual marketing budget and track expenditureDevelop and manage targeted marketing campaigns to meet objectivesCollaborate with cross-functional teams to produce useful marketing assets.Communications, Press Releases & PRManage high-level internal and external communications and content and publish to MailChimpWrite compelling and optimised web and marketing content while maintaining brand messaging, persuasiveness and readabilityMeet communication objectives by presenting complex ideas concisely (written and verbal)Establish effective working relationships with relevant media outlets for proactive outreach and PR opportunities.Digital & Social Media Management Manage content and weekly publishing on all social media channels (LI, FB, IG, TW) using social scheduler HootsuiteSet social media goals and plans and create content collaboratively to meet and exceed objectives Identify content opportunities for digital platforms that attract/engage audiences and boost SEO and reputationPublish relevant and consistent content to the intranet Oversee and approve marketing material across a diverse range of mediumsDevelop effective processes for streamlining content published to digital platformsLiaise with external agencies/consultants on brand and marketing projectsOversee professional photography and videographyUse Google Analytics and social insights to adjust approach/strategy.

Manage a professional marketing team responsible for spearheading a variety of online and offline marketing campaigns, project and event management, multichannel communications in line with the school's strategic direction.Key Results and AchievementsRebrand of College and successful rollout of collateral and new uniformDevelop and oversee development team activities, workflow and moraleCollaboratively work with internal and external customers on key College and community projectsSocial media platform creation, content and high levels of engagementManage key events - alumni reunions, Open House Melbourne, Rupertswood Harvest, College Open Days, Anzac Day commemorationPlan and prioritise department projects, budget and timelinesPublish biannual alumni magazine Certantes.

Manage, plan and implement the College's alumni strategy; create and implement media communications via online and offline platforms (eg. alumni magazine, social media platforms) and advertising schedule and manage reunion events and special occasions.Key Results and Achievements:Spearhead alumni strategy for the CollegeWrite, edit and publish biannual alumni magazine Certantes and distributeManage events - annual alumni Open Day and year level reunionsAlumni relations and multichannel communication strategy engaging alumni and former teaching staffCreate College Hall of Fame and induct appointeesDatabase management of alumni over a period of 90 years.

Led a team of university students on the annual India Volunteer Program Coordinator with Melbourne University NGO CBHP (Comunity Based Health Project) for a four-week student immersion program inBuldhana, Maharashtra State, India. Key Results and AchievementsSuccessful immersion and coordination of nine university students in rural IndiaPlan and implement day to day activities of the 4-week immersion programEngage with all stakeholders - students, NGO leaders, local villagers, communityStart a child sponsorship program to support the education of rural Indian pre-school childrenSupport the efforts of the NGO team.

Successful small business owner of a jumping castle business in the local and surrounding area of the Macedon Ranges region. Key Results and AchievementsSuccessful small business in Macedon Ranges and Sunbury region operated for over seven yearsManaged the entire business function - marketing, communications, strategic direction and reporting of small business activitiesSold business as going concern in 2016.

Created and implemented a promotional and communications strategy that aimed to create and foster an arts and cultural focus at the historical Rupertswood Mansion.Key Results and Achievements:Promoted events, courses and activities to the College community and external stakeholdersMet amazing speakers and authors including Michael Leunig, Alice Pung, Ailsa Piper, Hugh Mackay, Tim Costello, David Nyuol VincentPublic speaking on stageCollaboratively working with local community groups including Sunbury Community Health, Rotary Clubs and arts and cultural organisations.

Commenced the Riddells Creek running group, team leader and volunteer coordinator of community running group. Event managed a number of running events including The 15km Challenge Run with the Gisborne Rotary Club, Start Running Group 5km and 10km community running milestones with Macedon Ranges Running Club.

Worked independently as part of the quality assurance team and was trusted to test and report problems with digital education products that were in the final stages of development.

Managed home office providing career documentation and interviewing techniques to clients with an Australia-wide company.

Support Marketing Manager in product releases, promotions, accounts (reconciling debtors and creditors) and communications.

Coordinate the marketing function including project managing catalogues, advertising, promotional store events across Australia.