Lisa J. Crotty Email and Phone Number
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Lisa J. Crotty personal email
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✔Providing actionable analytics and data insights.✔Focusing on increasing conversions and revenue while decreasing cost of customer acquisition.
Cover-More Group
View- Website:
- covermore.com.au
- Employees:
- 312
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𝘚𝘦𝘯𝘪𝘰𝘳 𝘔𝘢𝘯𝘢𝘨𝘦𝘳 - 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘉𝘐 𝘢𝘯𝘥 𝘖𝘱𝘵𝘪𝘮𝘪𝘴𝘢𝘵𝘪𝘰𝘯Cover-More Group Dec 2022 - Present◆Successfully transitioned 40 ecommerce sites to GA4 using Google Tag Manager (GTM).◆Updating reporting in GA4 to incorporate new custom dimensions.◆Managing remote data analysts to deliver actionable reporting, insights, and test recommendations.◆Creating "Data Boot Camp" video series to improve onboarding and ramp-up of new team members.◆Running "How to Identify Optimisation Opportunities" workshops for digital managers.◆Coordinating with data engineering and infrastructure teams to ensure timely deliver of data, identify and resolve data flow issues and create global strategy.◆Developing ongoing testing strategy of continuous, incremental improvement and applied learnings across global markets.
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𝘔𝘢𝘯𝘢𝘨𝘦𝘳 - 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘉𝘐 𝘢𝘯𝘥 𝘖𝘱𝘵𝘪𝘮𝘪𝘴𝘢𝘵𝘪𝘰𝘯Cover-More Group Apr 2022 - Dec 2022◆Created prioritized road map of optimisation opportunities for global sites with a focus on increasing conversions and revenue while decreasing cost per acquisition. ◆Developed test plan template with UX team to speed approval process.◆Implemented prioritised tests following a strategy of continuous, incremental improvement.◆Reported results and worked with digital delivery to implement winning tests.
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𝘔𝘢𝘯𝘢𝘨𝘦𝘳 - 𝘋𝘢𝘵𝘢 𝘢𝘯𝘥 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴Cover-More Group Mar 2019 - Apr 2022◆Created global reporting for international locations and more than 20 co-branded partners in over 10 countries in Google Analytics using GTM (Google Tag Manager) and Tableau. ◆Managed continuity of reporting during partner migrations from proprietary CMS to new Drupal websites. ◆Worked with CMS development team to action new data opportunities and improve the data layer, resulting in improved reporting and optimisation efforts.◆Developed visual analytics using Tableau to provide actionable insights.
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𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘰𝘧 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯Innate Dec 2017 - Mar 2019◆Researched, created, implemented, tracked and reported on optimization opportunities for clients with a focus on improving conversion rates while decreasing cost per acquisition. Developed a strategy of continuous, incremental improvement. ◆Developed business cases and implemented tests on proprietary sales platform servicing global travel audience. ◆Increased qualified traffic and increased conversions via improved SEO, SEM, and other online marketing efforts, tailored per client. ◆Provided actionable analytics for partners. -
𝘚𝘦𝘯𝘪𝘰𝘳 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵Innate Agency Feb 2016 - Mar 2018◆Researched, created, implemented, tracked and reported on optimization opportunities for clients with a focus on improving conversion rates while decreasing cost per acquisition. ◆Developed data presentations and data visualizations with Tableau. ◆Identified opportunities for improvements in purchase paths using Tableau, Google Analytics, and Google Tag Manager to track customer journeys. ◆Improved conversion rates while decreasing cost per acquisition
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𝘚𝘦𝘯𝘪𝘰𝘳 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘳Innate Jul 2014 - Jan 2016
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𝘗𝘳𝘰𝘫𝘦𝘤𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘳Cdg Interactive Dec 2012 - Jun 2014
Lisa J. Crotty Skills
Lisa J. Crotty Education Details
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Science & Technology Studies -
Organizational Leadership -
State University Of New York Empire State CollegeSocial Policy
Frequently Asked Questions about Lisa J. Crotty
What company does Lisa J. Crotty work for?
Lisa J. Crotty works for Cover-More Group
What is Lisa J. Crotty's role at the current company?
Lisa J. Crotty's current role is 𝙈𝙖𝙠𝙞𝙣𝙜 𝘽𝙚𝙩𝙩𝙚𝙧 𝘿𝙚𝙘𝙞𝙨𝙞𝙤𝙣𝙨 𝙬𝙞𝙩𝙝 𝘿𝙖𝙩𝙖.
What is Lisa J. Crotty's email address?
Lisa J. Crotty's email address is li****@****ncy.com
What is Lisa J. Crotty's direct phone number?
Lisa J. Crotty's direct phone number is +170358*****
What schools did Lisa J. Crotty attend?
Lisa J. Crotty attended Virginia Tech, American University, State University Of New York Empire State College.
What are some of Lisa J. Crotty's interests?
Lisa J. Crotty has interest in Poverty Alleviation.
What skills is Lisa J. Crotty known for?
Lisa J. Crotty has skills like Seo, Social Media Marketing, Social Media, User Experience, Web Development, Sem, E Commerce, Google Analytics, Content Strategy, Information Architecture, Cms, Email Marketing.
Who are Lisa J. Crotty's colleagues?
Lisa J. Crotty's colleagues are Adv. Manali Bansode, Charles Whattam, Sook Yee Goh, Max Cowperthwaite, Kaz Nguyen, Charan Vedurumudi, Mina Moussa.
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