Lisa Farrell Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Founder, Executive Business DirectorAccounts: Procter & Gamble, New BusinessKey AccomplishmentsLeadership position in new agency start up with largest US advertisers; actively engaged in hiring 100+ team members, collaborating with brand teams on bespoke scopes of work, and establishing ways of working Redefined strategic direction for Olay, reversing YoY losses into total brand growth that outpaced the beauty category and other P&G core brands Formalized planning process for P&G, creating greater consistency across all P&G brands/categories Translated Hearts’ approach to Japan, effectively pitching and winning half P&G’s business in the marketDeveloped OMG/cross-agency-level approach to managing the development of scope of work, staffing, fees and negotiations for both new business and existing clients

Managing Director, Global Account Director, 2011-2016Accounts: The Estee Lauder Companies, Hershey’s Key AccomplishmentsThe Estee Lauder CompaniesSuccessfully managed complex, 32 market, $400 million global account, resulting in growth for both agency and clientEmpowered team to elevate strategic thinking and fundamentally change client approach, resulting in stronger, more strategically driven recommendations that drove business results Minimized team attrition and improved morale and collaborationIncreased profitability +8% through improved scope-of-work management and restructuring service/financial modelHershey’sEstablished global start-up for Hershey’s, instituting global principles and best practicesEffectively managed client transition to a global matrix structure, ensuring both global SBU and regional needs/resources were deliveredActively engaged with key global markets to ensure both global best practices and local market needs/dynamics were effectively addressed/activatedValidated ROI of digital and evolved client from all-TV to broader media mixIdentified areas for improved portfolio management and brand growth opportunitiesRight-sized team structure and reporting to ensure optimal workflow and client connectivity

Managing Partner overseeing AT&T, Activision

New York, Us

Managed and led strategic planning across wide range of leading advertisers - P&G, Coca-Cola, Mars, Inc., Continental Airlines, UBS, Avon, among others

Strategic planning leadership on key P&G brands