Media relations and online marketing communications for clients in the medicinal cannabis industry - for people and animals! This is a growth industry in Australia that is delivering appropriate access to an alternative treatment that can help health issues such as chronic pain, inflammation, anxiety, PTSD - to name a few!

Managing the communications strategy for Rose-Hip Vital®, Rose-Hip Vital® Canine and Rose-Hip Vital® Equine.Rose-Hip Vital is an Australian owned family business that prides itself on sourcing and producing the finest Rosehip products that enhance the quality of people’s inner health and beauty.

Managing communications strategy for beauty brands RosehipPLUS and Natura Siberica including media relations, social media and marketing communications.

Filtered Media is a professional storytelling business working with iconic brands, media companies and causes to tell their stories, brilliantly via production, communications and event services.www.filteredmedia.com.auDuring my time at Filtered Media I worked as PR Manager for Vitamix (www.vitamix.com.au), KitchenAid and Profiline cookware. All of these kitchen focussed brands are distributed in Australia and New Zealand by Peter McInnes. (www.petermcinnes.com.au).As part of a small team, we worked with the brand managers undertaking public relations and promotions for the products, dealing with mainstream media, online publications and bloggers across Australia and New Zealand.During my time at Filtered Media I was involved in establishing online systems to manage daily media requests. This included setting up Press Loft image galleries and keeping track of all activities via the Influencing PR management online platform. I also researched online tracking and analytics tools and established the use of Media Monitors and Buzz Numbers for reporting. Highlights of my time working with these iconic brands was the launch of the KitchenAid Platinum Collection, the introduction of the Profiline Push Pan to the Australian market and assisting with increased exposure for Vitamix across Australia and New Zealand. This included establishing the Australian Vitamix Facebook and Twitter accounts and managing all online content to July 2013, as well as being closely involved with the Vitamix 7@7 Breakfast Challenge campaign.

Established and managed online store gthLoungewear (formerly goingtohospital.com)Responsibilities:- PR, Marketing, Promotions and Advertising including Google Words.- Website design and content management .- Online social networking including writing the blog, Facebook, Twitter and online discussion groups and newsletters.- Web analytics and reporting.

PR, marketing, advertising and promotions for sleepwear labels, PillowTalk Sleepwear and Lily Mei designed by Jenny-Jane Carpenter (business closed 2012) Responsibilities:- Public Relations- Fashion shoots for advertising & marketing campaigns- Web content, SEO, analytics and online marketing

Peter C White & Associates is a boutique consultancy specialising in PR and marketing communications for companies and government agencies. Highlights of my tenure include working with the Board of Architects of NSW on their rebranding and promotion of their Byera Hadley Scholarships, working with the Mode Group of companies during the Sydney Olympics, and working with the Australian Greenhouse Office on the annual Solar House Day as well as their Sustainable Design Publications.

The MP Agency specialised in mainly fashion and beauty PR during this period. Clients included Charlie Brown, Howard Showers, Adam Bennett, Elizabeth Arden and the popular Smirnoff Fashion Awards.