As a seasoned marketing executive with over 20 years in higher education, I excel in driving lead generation and student acquisition through innovative, data-driven strategies. My expertise includes managing substantial budgets, optimizing marketing campaigns, and enhancing conversion rates, while advancing institutional goals through strategic leadership.I oversee the entire inquiry-to-enrollment funnel, crafting and refining conversion strategies that leverage marketing automation, social media, and remarketing. My initiatives have resulted in significant reductions in cost per start and notable increases in new student starts. Additionally, I have successfully implemented scalable National Open House campaigns and developed data-centered content strategies that have improved appointment set rates.Throughout my career, I have created and managed call centers, overseen numerous departments across the US, and led teams of over 50 staff. I am adept at managing staff development and utilizing technology to enhance results. My experience includes developing comprehensive marketing plans, optimizing campaigns to meet client objectives, and managing marketing efforts across various regions. I have executed branding strategies, improved lead management processes, and enhanced overall marketing performance.I hold a Bachelor of Science in Business Administration with a focus on Sales and Marketing and a Yellow Belt in Six Sigma. My background in travel and tourism adds a unique perspective to my marketing strategies.Outside of work, I am passionate about music festivals, concerts, and traveling. I bring creativity and enthusiasm to all aspects of my professional life and am dedicated to fostering innovation and achieving outstanding results in dynamic environments.