My primary role is to plan and execute campaigns that deliver personalized experiences to Yahoo users in order to maximize customer retention and increase revenue across the Yahoo growing portfolio of paid products, including subscriptions and commerce.- Work with the Adobe Experience Platform, Adobe Target, and other Adobe products to launch and optimize digital acquisition campaigns.- Understand the consumer journey to determine the next best action to upsell and cross-sell to existing and new users.- Lead test-and-learn process around creating effective tests/experiences and optimizing the performance of consumer journey across all parts of the conversion funnel.-Be an advocate for the Adobe program working with internal counterparts and stakeholders to gather input/feedback.- Report and present marketing campaign performance to internal stakeholders.- Partner with internal product teams to understand paid product roadmaps to align campaign calendar and optimizations across the Yahoo ecosystem.Yahoo is your trusted guide for reaching millions of people around the world helping them connect their passions for finance, news, sports and entertainment. To learn more, please visit yahooinc.com.

My role utilized my deep understanding of digital demand generation, integrated marketing and strategic thinking skills to develop the inbound marketing automation machine; the buyer’s journey; SEM/SEO; social media; collaborating with internal and external partners to maximize conversions and marketing ROI through co-marketing and other partnerships; and mentoring a team through empowering decision-making, emphasizing strengths and empathy.- Optimized and delivered effective PPC and social media campaigns.- Set goals and tracked lead quality from MQL to SQL while monitoring conversions.- Achieved KPIs for various campaigns and metrics through multiple channels.- Improved the effectiveness of email campaigns: A/B tests, nurturing workflows, etc.- Experimented, learned and improved outcomes using an analytical and data-driven approach.- Created, delivered and managed webinars to educate and create sales opportunities.Brain Balance Achievement Centers offer a drug-free approach for children between the ages of 4 and 17 to overcome the challenges of ADHD, learning disabilities, processing disorders, Asperger’s Syndrome (ASD), and a host of other related childhood learning and developmental issues. Our integrated approach combines physical and sensory motor exercises with academic skill training and healthy nutrition. Learn more at www.brainbalance.com.

Instrumental in moving company communications from direct mail to digital email practices. Provided strategic and tactical guidance for lead generation programs, email marketing campaigns, website development, and inbound marketing strategies. Collaborated with key stakeholders and company executives to ensure the strategy aligns with company goals and objectives.Strategies:-Developed new digital marketing strategies with a focus on engagement and customer retention.-Led the transition of company proprietary software to HubSpot software in order to enable true inbound marketing and allowing for careful audience segmentation and much-improved analytics.-Managed the creation, execution and delivery of multiple newsletters and email campaigns reaching over 500K subscribers per month.-Revamped subscription renewal program resulting in an immediate performance improvement and an impactful increase in revenue. -Conducted A/B tests to optimize all email campaigns and allow for future enhancements. -Continually reviewed campaign analytics to make appropriate changes that ultimately increase click-through and open rates.TRC Healthcare is the leading provider of digital advisory and education information solutions to pharmacists, pharmacy technicians, physicians and clinicians in the area of drug therapy. We provide evidence-based and peer-guided advice, recommendations, and continuing education and certification in the medication use process. We have over 500,000 healthcare professionals subscribing to our services that focus on optimizing therapeutic outcomes in patients.

Developed digital marketing plan using inbound marketing techniques to engage customers and generate leads in a very competitive home security market. Launched the company’s first coordinated social media effort and provided guidance and training to sales department. Results:-Achieved top organic rankings for key words/phrases.-Created email campaigns that generated hundreds of web hits and referral business.Strategies:-Launched company’s first social media presence and built awareness by creating/sharing engaging content and building a sense of community using HubSpot.-Replaced costly digital media agencies, saving hundreds of dollars in fees; worked closely with the team to create high-quality digital communications.-Conceived and executed contest strategy as a way to generate interest and increase social followers at little to no cost.-Helped company earn Angie's List Super Service Award for 2013."I want to especially thank Lisa Trask in Marketing for all the work she has done setting up our company's profile and managing Angie's List. She has done an incredible job working with the Angie's List customers and following up with the customers who purchased Angie's List deals. Angie's List grades companies on how well they respond to Angie's List members and Lisa has given these members exceptional service."