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A dynamic executive renowned for driving successful go-to-market strategies across diverse industries, generating significant sales and profit growth. Recognized for leadership in implementing transformative initiatives focusing on ESG, sustainability, crisis response, large-scale technology integration, and change management.With a wealth of experience spanning telecom, insurance, financial services, and B2B distribution sectors, excels in navigating complex B2B sales environments and devising corporate strategies that yield tangible outcomes. Demonstrates expertise in marketing (encompassing branding, content creation, sports & sponsorship, segmentation, ABM, and federal government relations), alongside proficiency in business transformation, M&A, sales optimization, and organizational design.
Roslyn Circle Advisory, Www.Roslyncircleadvisory.Com
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PrincipalRoslyn Circle Advisory, Www.Roslyncircleadvisory.ComChicago, Il, Us
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PrincipalRoslyn Circle Marketing, Llc Mar 2013 - PresentRoslyn Circle Marketing is a strategic marketing consultancy providing CMO level support for businesses looking to leverage the power of one-to-many marketing for business to business goals. Typical engagements include the creation of both strategy and the tactical roadmap for execution, including where needed, the assessment of people, process and content needed to support successful marketing execution. Engagements typically support mission critical changes in business approach due to a shift in business strategy, acquisition or organizational change.
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Executive Vice President, Marketing And StrategyM. Holland Company Jan 2022 - Feb 2024Northbrook, Il, UsMember of the Executive Leadership Team. Lead annual and long-range strategy planning for the global M. Holland organization as well as marketing strategy and operations. Executive sponsor for Corporate Sustainability platform and reporting, including GHG emission tracking, CDP and Ecovadis reporting. Manage sales operations team, along with Salesforce implementation across sales and marketing teams. -
Vice President Marketing And StrategyM. Holland Company Mar 2019 - Jan 2022Northbrook, Il, UsRebranded M. Holland globally with master brand strategy, driving brand consistency and updated look and feel across all internal and external touchpoints; won “Best Campaign of the Year” from Plastics News in 2018. Introduced corporate DE&I platform, championed the development and introduction of sustainable resin materials practice in 2019; executive sponsor for ESG at M. Holland. -
Head Of Marketing, Director Corporate DevelopmentM. Holland Company Jan 2016 - Mar 2019Northbrook, Il, UsResponsible for various internal and market facing initiatives targeted at creating enhanced customer experience, scalable commercial operations and strategic market acquisitions for this rapidly growing leader in global resin distribution. -
Vice President, Corporate Marketing And BrandAon Apr 2010 - Mar 2013London, GbResponsible for Aon's corporate global marketing and US marketing operations. Worked globally with regions and lines of business to drive consistency and support business strategies and priorities. Managed global sponsorship of Manchester United Football Club. -
Vice President, Corporate MarketingLawson Products Mar 2003 - Apr 2010Chicago, Il, UsManaged shared service marketing organization for the Lawson Products Corporation including e-commerce, e-procurement, segment and lifecycle marketing, campaign management and database marketing and analytics. -
Director, MarketingLoral Skynet 1996 - 2002UsResponsible for all strategic and tactical marketing functions including e-commerce, direct marketing, advertising, market development, sizing and analysis. Developed and implemented strategies to achieve maximum profitability in the cable, broadcast, and data/internet markets. These strategies focused on asset development, product development, pricing strategies, distribution plans, and marketing positioning. -
Market AnalystAbel, Daft, Early And Ward Sep 1994 - May 1996Market Analyst for a market and economic consultancy focused on the US agribusiness sector. Conducted primary research in Asian commodity markets for US based agriculture trade groups and related businesses, including the Chicago Board of Trade.
Lisa Kaplan Skills
Lisa Kaplan Education Details
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Northwestern University - Kellogg School Of ManagementFinance And Marketing -
The George Washington UniversityInternational Affairs/East Asian Studies -
University Of MichiganHistory -
Highland Park High School
Frequently Asked Questions about Lisa Kaplan
What company does Lisa Kaplan work for?
Lisa Kaplan works for Roslyn Circle Advisory, Www.roslyncircleadvisory.com
What is Lisa Kaplan's role at the current company?
Lisa Kaplan's current role is Principal.
What is Lisa Kaplan's email address?
Lisa Kaplan's email address is li****@****ail.com
What is Lisa Kaplan's direct phone number?
Lisa Kaplan's direct phone number is +184734*****
What schools did Lisa Kaplan attend?
Lisa Kaplan attended Northwestern University - Kellogg School Of Management, The George Washington University, University Of Michigan, Highland Park High School.
What are some of Lisa Kaplan's interests?
Lisa Kaplan has interest in Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Fishing, Home Decoration, Health.
What skills is Lisa Kaplan known for?
Lisa Kaplan has skills like Marketing Strategy, Strategy, Direct Marketing, B2b, Marketing, Strategic Planning, E Commerce, Leadership, Management, Integrated Marketing, Analytics, Marketing Management.
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