Lisa Karle Email & Phone Number

Austin, Tx, Us

Folsom, California, United States

Leading Intel's Consumer and Small Business Client Campaign integration efforts with our OEM and retail partners. Identifying the right products at the right place to drive the demand generation programs for Intel based products.

Folsom, California, United States

Shoppers are more savvy now - more than they have ever been. Creating retail campaigns that speak to shopper pain points and aspirations are critical to stand out in the sea of messages. Assisting the shopper with the right level of detail at the right point in their journey results in a better experience. Generating demand through relevant messages on appropriate media lead to greater rates of purchase conversion. Ultimately this helps reduce buyer remorse and build a more positive associate with their purchase. Customer loyalty is about long-term relationship trust and not about selling a product.

Folsom, California, United States

Small businesses who buy in Retail struggle to find a solution that best meets their needs. They may want the performance power of a gamer, plus the best in class connectivity of a mainstream consumer. Small businesses also need to keep their customers' data secure. Challenges made even more difficult without a team of IT experts to craft and support solutions. I created a marketing campaign for Retailer and OEM partners to use to reach this unique audience. Considering that small business tend to buy when they have a specific need, assets were created that served the buyer along multiple touchpoints, from social, to online (DOT.com) and traditional instore environments.

Folsom, Ca

Shoppers want to purchase devices that meet their needs. Used research on existing retail approaches of omnichannel messaging and category segmentation to provide a POV on critical implementation elements. Created online brand landing page and instore zone templates. This enabled Retailers and OEMs a starting point to build their own unique shopping experience. Worked with agencies to create videos and animations to educate while entertaining.

Folsom, California, United States

Coverage in addition to regular job. Worked closely with Best Buy PC Consumer PC marketing team to strategize and implement a promotional campaign to educate mainstream consumers on the shopper value due to the latest advancements with Intel platforms, processors, and adjacent technologies.

Oakland, Ca

Hunter for net-new sales opportunities by researching potential customers and pitching global, end-to-end visibility on physical and financial supply chains and partner collaboration- all in real-time. GT Nexus has figured out how to enable our customers to operate as business networks, rather than as single, isolated companies. Our cloud-based technology platform runs our customers' physical and financial supply chains, providing global, end-to-end visibility and partner collaboration- all in real-time. Many of the world's most complex and international supply chains such as Caterpillar, Lenovo, P&G, DHL, Home Depot, Xerox, Nike, The Gap, and Pfizer are all on the same, secure GT Nexus platform. GT Nexus is the Linkedin for supply chain - a single technology platform for a community of a supply chain trading partners (3PLs, suppliers, carriers, customers, and banks) across the globe.

Remote

Passionate approach instills camaraderie and trust among peers. Experienced in handling international accounts and proficient communicator across all company layers, from technical designers to corporate level executives. Proven track record of sales results. Roadblock slayer with creative solutions to overcome challenges. Delights in presenting to small groups or large audiences. Extroverted engineer leveraging technical background to communicate solution value across hardware, software, and services to partners and customers. Strong creative skills with identifying and developing joint opportunities between companies (software, hardware, and services) in technical development, product marketing, and sales. Outstanding commitment to customer service and quality. Wide range of industry experience: retail, manufacturing, life sciences, energy, government, high-tech, logistics, store systems.Specialties: Experienced negotiator, win-win lead generation, conflict resolution, solution orientated, positive attitude, high energy, strategic planner, global impact, cross-platform, leader, mentor, first-in-class execution and deliver results, demand creation, trusted advisor, partner collaboration, channel development, cross-platform expertise, business development• Building and executing on sales/business plans for key hardware partners to help drive more business for our Advantage team• Creating partner-funded Marketing programs to build preference for RedPrairie and help uncover new opportunities• Educating hardware partners on solution/service capabilities and the value that RedPrairie delivers• Promoting Advantage team services to RedPrairie Sales, customers and our partner community• Unearthing opportunities for the Advantage team to align with Sales on engagements• Managing and building out relationships with Commerce-focused partners and integrating them into the partner network

•Responsible for cultivating hardware partner relationships to identify key hardware platforms to develop, test, and benchmark software solutions. In three years, I brought in over $2.5 million dollars worth of hardware, not including remote access, saving our datacenters significant asset costs and providing key performance data to our joint sales organizations.•Spearheaded 2-way and 3-way lead generation campaigns; including hardware, software, and/or services; to provide a more complete solution to the customer and more than triple our collective reach to the customer base. I increased quarterly funding 5X over my tenure.•Worked with greater than 50 hardware and software partners to compliment or extend our solution in the point of sale space. By leveraging a template approach, I was able to create semi-custom collateral pieces with minimal effort from marketing.•Guiding on critical lead generation elements in the sponsorship kit produced an average of 50 percent cost avoidance for the JDA end user event thru partner sponsorship dollars. To fit the needs of niche partners, I created off-menu alternatives that brought in previously untapped funds. This event previously had been entirely a marketing expense.•Evaluated new partner requests on business merit. If we decided that we wanted a partnership, I would be involved with product teams to develop the business case and help prepare the agreement including specifics for referral fees, joint marketing and training.

•Laser focused Intel’s virtualization strategy by funneling > 7 groups’ involvement. Extending personal budget 4X and producing over 10X eyeball touches; prospects; and qualified leads•Orchestrated 5-way partnership of hardware, software, and storage to produce enterprise-level sales campaign to streamline the message and maximize customer’s mindshare with 300 X ROI. •Developed and implemented goal setting procedures for alliance contracts, resulting in baseline agreement for subsequent alliances•Created 2004 most referenced case study collateral referring to 100% sell-up desktop win using grid computing •Contracted lab to sanitize real customer datasets, produce multiplier that maintained integrity of datasets, and run benchmarks providing for customer privacy and valid benchmark information•Invited by California client county to join Homeland security team and advise on technology discussion due to my reputation to combine hardware, software, and real-world application

•Set strategic direction on new product features resulting in team patent on embedded memory controller•Created material and trained four largest worldwide distributors, class feedback received a 95% approval rating on material presented and value to customer wins•Completed competitive market research on network products uncovering the specific, unique benefits to highlight in marketing campaign•Abstract chosen by Embedded Systems conference to present in >300 attendee breakout where AMD had been absent for prior 5 years