Sr. Marketing Specialist
Dynamic networker and relationship builder with the proven ability to connect and engage key influential partnerships.Establish brand identity for the multiple brands, marketing materials, promotional materials and social media sites.Create, develop and establish market and national programs involving media, marketing, internet and on-site events.Create, implement and manage customer activation campaigns and loyalty programs tracking ROI and retention.Develop yearly and seasonal marketing plans and strategies for national campaigns.Deploy and maintain in-store marketing programs such as customer satisfaction, customer referral, in-store music and traffic counters.Deliver consistent and effective copy for all forms of communication from copywriting, blogs, company-wide communication, booklets and guides, and internet/intranet content.Deploy and maintain corporate sponsorships both with on-site activations and digital media outlets.Create and deploy the company’s BLM, SEO and Digital yellow page management.Manage the vast array of marketing needs for 7+ internal brands.Create and maintain project timelines and implementation of various marketing campaigns and initiatives for all brands (both internal and external).
