Dynamic networker and relationship builder with the proven ability to connect and engage key influential partnerships.Establish brand identity for the multiple brands, marketing materials, promotional materials and social media sites.Create, develop and establish market and national programs involving media, marketing, internet and on-site events.Create, implement and manage customer activation campaigns and loyalty programs tracking ROI and retention.Develop yearly and seasonal marketing plans and strategies for national campaigns.Deploy and maintain in-store marketing programs such as customer satisfaction, customer referral, in-store music and traffic counters.Deliver consistent and effective copy for all forms of communication from copywriting, blogs, company-wide communication, booklets and guides, and internet/intranet content.Deploy and maintain corporate sponsorships both with on-site activations and digital media outlets.Create and deploy the company’s BLM, SEO and Digital yellow page management.Manage the vast array of marketing needs for 7+ internal brands.Create and maintain project timelines and implementation of various marketing campaigns and initiatives for all brands (both internal and external).

Responsible for the joint strategy and implementation of sales and marketing objectives for the multi-brand product and services of the Cash America family. Planned and implemented store level, market-wide and company wide promotional campaigns to drive customer traffic and revenue to all storefronts. Played a key role in all digital and social media platforms. Scheduled the installation, reporting and analysis of traffic counters to analyze advertising campaigns and return on investment.Reviewed all print and online yellow page listings including multi-brand and SEO content. Promoted to Senior Marketing Specialist in December 2011.

Assistant Manager of a largely successful pawnshop with a proven track record of MOM and YOY revenue growth.Responsibilities included recruitment, training and development of staff, P&L accountability for budgeted revenue, personal and store-wide sales and loan growth, supplying a hands-on, one-of-a-kind customer service experience to a diverse customer base.

Managed daily operations including scheduling, accounts payable and receivable and inventory levels.Aided in sales and marketing initiatives and Customer Relationship Management (CRM).