• Head of the marketing department for Drive Shack Inc oversaw three brands (American Golf Corporation, Drive Shack, and Puttery) with two direct reports. Reported directly to the CEO.• Launched emerging growth concept, Puttery (indoor, adults-only mini golf) into the Dallas-Ft. Worth market in September 2021 with a 20% same-store sales growth YoY, expanded to 5 venues by the end of 2022, and a projected 10 venues by the end of 2023• Directed marketing strategy, traditional and digital media buys, influencer campaigns, promotional activations, and more for all Drive Shack and Puttery locations to promote brand awareness, increase retention, and drive sales• Developed local store marketing (LSM) and street team programs to connect with the community using personalized messages to supplement the national marketing efforts• Monitored industry trends and evaluated new platforms to stay innovative across brands and elevate the customer experience online and in-venue• Evaluated consumer insights and analytics to make data-driven decisions to continuously optimize across all consumer touch points and propel brand growth• Managed multiple agencies and vendors while staying hands-on to ensure smooth execution across all teams • Created and maintained annual marketing budget, brand plans, and program rollout initiatives to maximize reach and ROI across all channels• Partnered cross-departmentally to create compelling and creative promotions and activations to drive store traffic • Worked on a wide range of programs including website creation / optimizations, email marketing (CRM), seasonal campaigns, insights / analytics reporting, social / corporate event marketing, local store marketing, menu management, new store openings, sales tools, paid media, social media, and public relations

• Ran digital strategy development for Mars US Pet Nutrition CPG brands: IAMS Dog Food, Greenies Treats, & Temptations Treats• Executed an array of complex projects to improve digital channel revenue including product launches, campaign management, mobile app support, SEO audits, CRM development, content generation, and analytics reporting• Worked with the brand and digital ecosystem teams to accelerate DTC and eCommerce by implementing data-driven experiences and putting high-value consumers at the center of all activations• Fostered brand team relationships and guidance to address business challenges and opportunities• Collaborated with global interagency teams to create cohesive brand communications across all specialties • Led a dedicated, cross-disciplinary team including client partnership, project managers, strategists, experience designers, copywriters, channel integration specialists, data analysts, and developers• Supervised the work of direct reports to develop a high-performing team that was solution-oriented • Continuously worked with the team to optimize the owned digital ecosystem based on data-led insights• Managed overall scope for each brand to ensure deliverables were meeting or exceeding client expectations and aligning with all business goals

• Managed the digital acquisition channels at the national level which encompassed the website, social media, digital media, search engine optimization / marketing, and various ad hoc projects• Ran projects between multiple external agencies with open communication between internal departments to ensure the most impactful business decisions were executed properly• Created annual digital roadmaps to plan for future enhancements with flexibility built in for new technologies as the digital landscape constantly evolved• Built numerous SEO-rich, user-friendly, and targeted landing pages on and offsite to promote high click-through rates (CTR) and sales lead generation• Involved in the media transformation of shifting budgets away from traditional and towards digital while constantly testing, optimizing, and measuring success to define go-forward tactics• Assisted with the implementation of Bridg to make customer information accessible, determine actionable insights, and make data-led marketing decisions• Oversaw the social media strategy project with the agency to define when, where, how, and to whom messages are shared across various mediums using target market research• Implemented a reputation management, and location visibility tool, to monitor and respond to customers across the top local listing sites and ensure store detail consistency across the web• Led the 2015 redesign and launch of daveandbusters.com from detailing the requirements to implementing the SEO strategy which resulted in a YOY increase of 33% website sessions, 30% new users, and 29% organic traffic

• Led and delivered a vast array of websites, microsites, mobile platforms, digital media, email marketing, landing pages, and social media efforts for clients including Papa John’s Pizza, la Madeleine, Logan’s Roadhouse, Pappas Restaurants, Tuesday Morning, Pep Boys, NAACP Image Awards, Sundance Square, Sun Tan City, and RadioShack• Coordinated 3-5 digital projects at a time from $250K+ eCommerce websites to $40K website redesigns, display campaigns, and iOS/Android apps• Managed the entire redesign process for 5 Pappas Restaurants websites (Pappadeaux Seafood Kitchen, Pappasito’s Cantina, Pappas Bros. Steakhouse, Pappas Bar-B-Q, and Pappas Meat Company) • Evolved Pappas Restaurants from a single-project client to a long term client responsible for 5-10% of agency revenue year-over-year• Led development of first-to-market online check-in iPhone and Android application for national tan salon brand• Engaged NAACP Image Awards viewers with live social media coverage which kept #ImageAwards as the top trend for the duration of the show• Turned a $48K project into a $125K project through tight scope-creep management, while maintaining a positive relationship with the client who felt the value throughout• Instituted agency-wide Master Project Management methodology, aligning all agency disciplines across a single central project and resource management hub to allow for accurate monitoring of staff allocations• Developed Quality Assurance process leveraging industry standard tools including JIRA, Trello, BrowserStack, and others, ensuring proactive involvement in quality control • Instrumental in several key new client acquisitions through strategic planning and relationship nurturing• Drafted multiple discovery documents and creative briefs to outline project plans and serve as overall road maps• Prepared and negotiated countless estimates and statements of work• Developed functional requirements for projects of all sizes

• Worked on a variety of retainer and project-based clients: Papa John’s Pizza, First United Bank, Sleep Experts, Pappas Restaurants, Cash America, Naya Shoes, Michael Johnson Performance, TeamConnor Childhood Cancer Foundation, and Sonic Automotive • Managed the partnership between Papa John's Pizza and the Dallas Cowboys to coordinate the annual television shoot for the “Cowboys Unlimited Combo” campaign and all associated sponsorship assets and point-of-purchase materials • Regularly maintained and supplied tracking reports for the Google AdWords and social media accounts for Papa John’s DFW, Waco, and Austin• Drafted and presented quarterly co-op meeting decks for Papa John’s Pizza covering everything from sales trends, media plans, and marketing efforts • Active player in the rebranding of First United Bank including qualitative and quantitative research which folded into the rebranded look and feel of marketing materials • Created annual production calendars, scheduled, and planned all of Sleep Experts TV shoots, radio campaigns, and point-of-purchase materials • Managed the creative and development process for 11 Pappas Restaurants websites from the information architecture all the way to launch (Pappadeaux Seafood Kitchen, Pappasito’s Cantina, Pappas Seafood House, Pappas Bros. Steakhouse, Yia Yia Mary’s, Pappas Bar-B-Q, Pappas Grill Steakhouse, Pappas Burger, Pappas Catering, Pappas Bar-B-Q Catering, and Pappas.com) • Cultivated strong client relationships by pro-actively anticipating client needs and maintaining clear communication between the agency and client• Served as the main point of contact for all day-to-day operations on 4-6 accounts at any given time • Managed, trained, and mentored assistant account executives

• Managed multiple projects at one time for the BMW account covering: TV, Radio, Print, OOH, Online, and Experiential• Handled experiential projects, such as: auto show communications, all branded materials for the BMW Championship (golf tournament), and in-dealer communications (point-of-sale)• Worked on the 2006 BMW Year End Event Campaign from start to finish, which resulted in record breaking sales• Oversaw TV/radio voice over sessions for several regional and national campaigns• Organized client meetings, creative briefings, internal/external presentations, and client conferences at the agency• Researched competitive creative and completed quarterly reports, which were presented to top BMW management• Used team work skills to coordinate with multiple departments, such as: media, broadcast, creative, traffic, and print production

• Coordinated all traffic and co-op procedures and handled phone calls from station reps for the entire agency• Studied target markets and compiled quarterly and yearly reports to create sales analysis and projects• Interacted with clients on a daily basis to meet deadlines, get ad approvals, and maintain overall communication• Sold and organized direct mail campaigns for 50k+ pieces a month for multiple clients• Planned meeting agendas, creative and annual plans, profit and expense reports, and traffic and dub requests• Attended NADA 2006 (National Auto Dealers Association) as a representative to sell agency services• Maintained monthly budgets ranging from $30k-$150k for 3-5 clients at a time