Lisa Case Email & Phone Number

Texas, United States

Southlake, Texas, US

Dallas, Texas, US

• Head of the marketing department for Drive Shack Inc oversaw three brands (American Golf Corporation, Drive Shack, and Puttery) with two direct reports. Reported directly to the CEO.
• Launched emerging growth concept, Puttery (indoor, adults-only mini golf) into the Dallas-Ft. Worth market in September 2021 with a 20% same-store sales growth YoY, expanded to 5 venues by the end of 2022, and a.
• Directed marketing strategy, traditional and digital media buys, influencer campaigns, promotional activations, and more for all Drive Shack and Puttery locations to promote brand awareness, increase retention, and.
• Developed local store marketing (LSM) and street team programs to connect with the community using personalized messages to supplement the national marketing efforts
• Monitored industry trends and evaluated new platforms to stay innovative across brands and elevate the customer experience online and in-venue
• Evaluated consumer insights and analytics to make data-driven decisions to continuously optimize across all consumer touch points and propel brand growth

Cincinnati, OH, US

• Ran digital strategy development for Mars US Pet Nutrition CPG brands: IAMS Dog Food, Greenies Treats, & Temptations Treats
• Executed an array of complex projects to improve digital channel revenue including product launches, campaign management, mobile app support, SEO audits, CRM development, content generation, and analytics reporting
• Worked with the brand and digital ecosystem teams to accelerate DTC and eCommerce by implementing data-driven experiences and putting high-value consumers at the center of all activations
• Fostered brand team relationships and guidance to address business challenges and opportunities
• Collaborated with global interagency teams to create cohesive brand communications across all specialties
• Led a dedicated, cross-disciplinary team including client partnership, project managers, strategists, experience designers, copywriters, channel integration specialists, data analysts, and developers

Coppell, Texas, US

• Managed the digital acquisition channels at the national level which encompassed the website, social media, digital media, search engine optimization / marketing, and various ad hoc projects
• Ran projects between multiple external agencies with open communication between internal departments to ensure the most impactful business decisions were executed properly
• Created annual digital roadmaps to plan for future enhancements with flexibility built in for new technologies as the digital landscape constantly evolved
• Built numerous SEO-rich, user-friendly, and targeted landing pages on and offsite to promote high click-through rates (CTR) and sales lead generation
• Involved in the media transformation of shifting budgets away from traditional and towards digital while constantly testing, optimizing, and measuring success to define go-forward tactics
• Assisted with the implementation of Bridg to make customer information accessible, determine actionable insights, and make data-led marketing decisions

Dallas, TX, US

• Led and delivered a vast array of websites, microsites, mobile platforms, digital media, email marketing, landing pages, and social media efforts for clients including Papa John’s Pizza, la Madeleine, Logan’s.
• Coordinated 3-5 digital projects at a time from $250K+ eCommerce websites to $40K website redesigns, display campaigns, and iOS/Android apps
• Managed the entire redesign process for 5 Pappas Restaurants websites (Pappadeaux Seafood Kitchen, Pappasito’s Cantina, Pappas Bros. Steakhouse, Pappas Bar-B-Q, and Pappas Meat Company)
• Evolved Pappas Restaurants from a single-project client to a long term client responsible for 5-10% of agency revenue year-over-year
• Led development of first-to-market online check-in iPhone and Android application for national tan salon brand
• Engaged NAACP Image Awards viewers with live social media coverage which kept #ImageAwards as the top trend for the duration of the show

Dallas, TX, US

• Worked on a variety of retainer and project-based clients: Papa John’s Pizza, First United Bank, Sleep Experts, Pappas Restaurants, Cash America, Naya Shoes, Michael Johnson Performance, TeamConnor Childhood Cancer.
• Managed the partnership between Papa John's Pizza and the Dallas Cowboys to coordinate the annual television shoot for the “Cowboys Unlimited Combo” campaign and all associated sponsorship assets and point-of-purchase.
• Regularly maintained and supplied tracking reports for the Google AdWords and social media accounts for Papa John’s DFW, Waco, and Austin
• Drafted and presented quarterly co-op meeting decks for Papa John’s Pizza covering everything from sales trends, media plans, and marketing efforts
• Active player in the rebranding of First United Bank including qualitative and quantitative research which folded into the rebranded look and feel of marketing materials
• Created annual production calendars, scheduled, and planned all of Sleep Experts TV shoots, radio campaigns, and point-of-purchase materials

Austin, TX, US

• Managed multiple projects at one time for the BMW account covering: TV, Radio, Print, OOH, Online, and Experiential
• Handled experiential projects, such as: auto show communications, all branded materials for the BMW Championship (golf tournament), and in-dealer communications (point-of-sale)
• Worked on the 2006 BMW Year End Event Campaign from start to finish, which resulted in record breaking sales
• Oversaw TV/radio voice over sessions for several regional and national campaigns
• Organized client meetings, creative briefings, internal/external presentations, and client conferences at the agency
• Researched competitive creative and completed quarterly reports, which were presented to top BMW management

Dallas, Texas, US

• Coordinated all traffic and co-op procedures and handled phone calls from station reps for the entire agency
• Studied target markets and compiled quarterly and yearly reports to create sales analysis and projects
• Interacted with clients on a daily basis to meet deadlines, get ad approvals, and maintain overall communication
• Sold and organized direct mail campaigns for 50k+ pieces a month for multiple clients
• Planned meeting agendas, creative and annual plans, profit and expense reports, and traffic and dub requests
• Attended NADA 2006 (National Auto Dealers Association) as a representative to sell agency services