Lisa Kedian Email & Phone Number

Cochrane, Ab, Ca

As someone with strong abilities to support the conception, development, implementation and evaluation of innovative communications and marketing initiatives, I love to focus on fortifying connections and relationships with key internal and external stakeholders. Adaptive and collaborative, this creative professional loves connecting the dots between people, ideas and multi-faceted communications!

Calgary, Alberta, Canada

Provided corporate communications and marketing planning and support across a diverse portfolio of AgeCare long-term care communities across Canada, maintaining trust and transparency and fostering effective communication between employees, residents, and their loved ones.Ensured a cohesive and modernized brand identity for AgeCare during a comprehensive organizational rebrand.Managed multifaceted projects for the acquisition of new AgeCare long-term care facilities in three provinces.Collaborated with Alberta Health Services to plan and execute the grand opening event of a purpose- built AgeCare mental health facility attended by the Minister of Health for the Government of Alberta, the Director of Adult SW & Geriatric Mental Health for Alberta Health Services, and local media. Transitioned from a novice user to the go-to support person by quickly learning HubSpot (CRM software) on the job. Provided administrative / technical support and daily HubSpot virtual training to all eligible AgeCare employees across the country.Developed, managed and implemented social media content, maintaining a consistent online presence.Participated in the development and launch of the new AgeCare website (Wordpress / DIVI Builder) to help improve overall user experience and increase traffic and engagement.Cultivated valuable engagement and communication among stakeholders across the country by initiating communications for content, preparing articles and stories, producing and distributing the AgeCare corporate newsletter.Reinforced AgeCare’s position as an employer of choice by assisting the Human Resources department in planning and executing diverse employment recruitment campaigns, including job fairs and social media initiatives.Actively contributed as a volunteer member of the Employee Recognition Program committee where I promoted morale and teamwork and reinforced the importance of upholding AgeCare's core values.

Cochrane, Alberta, Canada

CSHO: A non-profit organization providing affordable homes and services for individuals with low to moderate incomes along with Home Reno Heaven (HRH), a social retail venture specializing in second-hand home renovation items owned by the the Cochrane Society for Housing Options (CSHO), that supports their mission for affordable housing in Cochrane, Alberta.Strategized, created, and scheduled engaging content for the CSHO and HRH social media platforms in order to enhance online and community presence and increase sales leading to HRH having their first “best week in sales ever” and growing the online following during my time in this role.Skillfully prepared and delivered compelling content for media partners, collaborating with the local radio station and publications to maximize outreach and create meaningful impact with CSHO’s mission.Updates and maintenance of web platforms for CSHO and HRH, ensuring a dynamic online presence that aligned with organizational goals.Prepared marketing collateral and liaise with print vendors for final marketing materials maintaining visual brandingBrought awareness to other avenues of donation for the CSHO including bottle donations and textile donation bins located throughout the community.

Cochrane, Alberta, Canada

Coordinated, implemented and managed multiple communications strategies, including public and media relations, marketing campaigns, newsletter, website and social media channels, and fundraising appeals and initiatives, ensuring a cohesive and compelling organizational image. Contributed to the organization's financial sustainability by planning, organizing and executing a variety of fundraising events including Annual Wags & Whiskers Gala, Annual Christmas Open House, Cash Raffles and Online Fundraising.Significantly amplified CAHS's social media following by almost 100% between 2019 - 2022. Through the implementation of a comprehensive social media content strategy, I increased user engagement and interaction, resulting in higher shares, follows, and ultimately, greater adoption rates. Showcasing adoptable animals through captivating short videos, reels, stories, and the popular 'kitten cam' series, I effectively captured the hearts of potential adopters, leading to tangible and heartwarming outcomes for the organization.Delivered regular reports on social media metrics, offering valuable insights and strategic recommendations to optimize future campaigns and ensure sustained growth. This proactive approach not only facilitates data-driven decision-making but also empowered CAHS to adapt and evolve its social media strategies for maximum impact and continued success.Developed, created, and delivered online and print ads for upcoming events or fundraising initiatives, ensuring maximum visibility and participation.Prepared and delivered engaging content for media partners, including radio, TV, and various local publications, enhancing the CAHS presence in the community.Fostered a supportive and engaged network by cultivating and nurturing relationships with community members, donors, and volunteers.Efficiently manage, organize, and archive files, photos, and the video library, ensuring accessibility and retrieval of essential resources.

Yellowknife, Northwest Territories, Canada

Created visual concepts and final print marketing materials for a variety of clients to communicate ideas that inspire, inform, and captivate consumers. Answered incoming calls and supported clients with quotes, project requests and updates by discussing project details and requirements, conducting thorough assessments of project scope to ensure alignment with clients needs through clear communication and expectations. Improved project efficiency and client satisfaction by consistently delivering projects on time and within budget by managing project timelines and deliverables. Liaised with other vendors for projects to be done out of house. Provided excellent retail service to customers visiting the store front fostering positive relationships with customers, driving sales growth and contributing to the overall success of Signed.Delivered impactful visual solutions that met or exceeded client expectations, contributing to client satisfaction and strengthening reputation for excellence in design and print services.Translated client requests and specifications into compelling final designs optimized for print, demonstrating proficiency in design software and print production techniques to deliver print-ready materials efficiently.Strengthened brand identity and recognition for diverse clients including the City of Yellowknife and the Government of the Northwest Territories by establishing trust and credibility while reinforcing commitment to delivering high-quality design that ensured consistency and integrity in visual communications.Expanded Signed's online presence and audience reach through engaging social media content and management, contributing to increased brand awareness, customer engagement, and potential business opportunities.

Yellowknife, Northwest Territories, Canada

Engaged in collaborative discussions with clients and team members to define project objectives, track timelines and budgets, and provide regular project status updates to clients and colleagues, fostering clear communication and alignment throughout the project lifecycle. Generated project estimates based on client requirements, demonstrating attention to detail and analytical skills to facilitate informed decision-making and budget planning in order to optimize resource allocation and budget management. Facilitated daily internal departmental meetings to coordinate project activities and ensure timely delivery of projects and deliverables, fostering teamwork, accountability, and alignment with organizational goals.Collaborated with a dynamic team to conceptualize and launch the "Worth It" campaign for the Workers' Safety and Compensation Commission of the Northwest Territories, resulting in impactful guerrilla marketing strategies and a successful campaign launch events in Yellowknife, NWT, and Iqaluit, NV. Notably, the Worth It campaign continues to be utilized by WSCC, demonstrating enduring effectiveness and relevance.Effectively reached target audiences and drove brand visibility and engagement to maximize return on investment (ROI) with maintaining advertising budgets, achieving broad market exposure, driving brand awareness and attract potential employees to the North by creating, preparing and managing the $1 million media buy plan for the Dominion Diamond Corporation of Canada (now Burgundy Diamond Mines), encompassing print, radio, and television advertising.Acted as a liaison with suppliers for promotional products, carefully managing relationships to ensure quality, cost-effectiveness, and timely delivery of materials, which optimized procurement processes, enabling the organization to obtain high-quality products and services at competitive prices, contributing to cost savings and client satisfaction.

Jordan Station, Ontario, Canada

Conceptualized, designed, and delivered visually compelling and impactful designs across various media platforms, including digital and print advertisements, catalogues, and social media graphics, to strengthen identity and market presence, contributing to increased brand awareness, customer engagement, and sales revenue. Developed, coordinated, managed, and executed a variety of marketing campaigns. including daily product promotions, seasonal product catalogues and trade show concept and design. Executed product photography and precise photo editing for Bayview Flowers products, ensuring high-quality visual representation and consistency in brand imagery across marketing materials contributing to increased customer interest and sales conversions.Enhanced team efficiency and performance while ensuring consistent adherence to high-quality standards in design and production processes fostering a culture of continuous learning and professional development by providing comprehensive training for colleagues on industry-standard skills and practices. Showcase Bayview Flowers products effectively which drive sales opportunities, contributing to revenue growth and customer satisfaction by coordinating design and production of daily product features and seasonal product catalogues between 2013 - 2015, demonstrating creative expertise and project management skills. Established and maintained relationships with print vendors for production, coordinating project requirements and ensuring timely delivery of high-quality printed materials, which resulted in streamlined print production processes and timely delivery of printed materials through effective vendor management. Maximized brand representation, visibility, and engagement at industry events, attracting attendees' attention and generating leads and business opportunities by contributing and brainstorming the theme, creative design, and layout of trade show booths, leveraging creative skills and strategic thinking.

Stevensville, Ontario

Conceptualized, designed, and delivered visually compelling and impactful designs of final print marketing materials for a variety of clients to communicate ideas that inspire, inform, and captivate consumers. Discussed project details and requirements, conducted thorough assessments of project scope to ensure alignment with clients needs through clear communication and expectations. Improved project efficiency and client satisfaction by consistently delivering projects on time and within budget by managing project timelines and deliverables.Prepared design pre-press files by setting up the document with correct dimensions, colour mode, and resolution. Optimized images, embedded fonts, and checked for errors to ensure accuracy and ensured bleed and trim marks accommodated printing requirements. Exported the file in the appropriate format. Through meticulous attention to detail and adherence to printing standards, I ensured that pre-press files were ready for high-quality printing.Played a vital role in shaping Bertie’s digital identity by managing online presence including daily website and social media updates and contributing to increased brand visibility, customer engagement, and business growth. This allowed me to engage with customers and potential clients, build brand awareness, and foster positive relationships by curating compelling content, implementing strategic marketing initiatives, and monitoring online interactions which also helped drive traffic to the website.Greeted and supported clients on location, and answering incoming calls with quotes, project requests and updates.

Niagara-On-The-Lake, Ontario, Canada

As a graphic designer for a high-end hotel brand encompassing diverse sub-brands such as award winning accommodations, conference centre, spa, restaurants, and fitness centre, I played a pivotal role in maintaining brand consistency and elevating the visual identity across all platforms. By creating captivating designs and strategic visual assets, I contributed to enhancing the brand's prestige, fostering customer loyalty, and ensuring a cohesive and luxurious brand experience across all touchpoints.Played a key role in brainstorming sessions, by contributing to the development of marketing campaigns for various sectors of the White Oaks brand, including the hotel, conference centre, restaurants, spa, and fitness centre. Conceptualized ideas and prepared visually engaging print marketing materials to effectively promote each area of the property aligning with the organizations strategic and marketing plans for each sector of the business. Played a pivotal role in fostering internal communication, employee engagement, and organizational cohesion through communicating with various departments and gathering relevant news, updates, and initiatives for the employee newsletter. Coordinated and managed digital production of the internal employee newsletter by facilitating content, layout design, and ensuring timely delivery of engaging and informative newsletters to all staff members.Exceeded expectations while maintaining cost-efficiency by collaborating with various print vendors, leveraging strong communication skills and a comprehensive understanding of print industry terminology. Managed the procurement process from obtaining quotes to final delivery of items which resulted in the delivery of high-quality printed materials that aligns with the high-end White Oaks brand while ensuring adherence to budgetary constraints while prioritizing quality assurance.

Burlington, Ontario, Canada

Designed captivating packages for international cosmetic and personal care products in the hospitality and retail sectors, blending aesthetic appeal and functional design. Infused creativity and innovation into packaging concepts to enhance product visibility, brand recognition, and consumer appeal.Collaborated closely with clients to understand their brand identity and requirements, presenting multiple design options for consideration. Upon client approval, concepts were translated into final artwork, ensuring alignment with brand guidelines and production specifications. Adhered to printing specifications, colour profiles, and file formats and prepared print files for press, and die cuts for packaging, ensuring optimal output quality and compatibility with printing processes. Facilitated seamless production processes and minimized risk of errors or discrepancies with attention to detail that resulted in high-quality printed materials which effectively conveyed the intended message and positively contributed to clients brand image and marketing objectives.

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