Lisa Kelly

Lisa Kelly Email and Phone Number

Website Specialist For Aesthetics & Skincare Clinics & Salons @
Lisa Kelly's Location
Bray, County Wicklow, Ireland, Ireland
About Lisa Kelly

I help salon and clinic owners, nurses and medical professionals to create a strong online presence to convert more clients, generate new bookings and properly communicate your brand and services. My company Salon Solutions specialises in branding, websites, online shops, and mobile apps for Aesthetic Clinics and Skincare Salons. My 20 years marketing and industry experience helps:* Established Salon Owners looking to change or upscale their market positioning and online presence from general skincare and beauty to higher-end and more profitable Aesthetics and machine driven services.* Doctors / GPs / Dentists /Nurses looking to start a career or move into the Aesthetic Skincare industry and need advice on how to brand and create a professional online presence with which to market their services to attract new clients. I regularly contribute to leading industry publications including Professional Hair & Beauty Ireland and The Salon Magazine in the UK. Our blog on www.salonsolutions.ie offers practical business advice for those looking for information on how to effectively market their clinics and salons.Because of our extensive knowledge of the various industry treatments and products we can help to direct you with positioning your business and provide all of the content and images for websites and online shops so you can be sure that working with us will be an easy, straightforward and positive experience.

Lisa Kelly's Current Company Details
SalonSolutions.ie

Salonsolutions.Ie

Website Specialist For Aesthetics & Skincare Clinics & Salons
Lisa Kelly Work Experience Details
  • Salonsolutions.Ie
    Founder
    Salonsolutions.Ie Jan 2016 - Present
    Wicklow, County Wicklow, Ireland
    Industry specialists working exclusively with Aesthetic & Skincare Clinics, Laser Clinics and Salons to deliver Websites, Online Shops, Branding and Mobile Apps. Member of HABIC.Your Salon or Clinic - Your WayWe can cater to solo or established clinic or salon owner needs with a range of solutions to deliver a professional online presence and help drive more clients for you. Industry BrandsWe have worked with salons and industry distributors across the country to build a library of skincare, beauty and hair products to enable your salon 'shop in a day'. Minimum time required from you.WE KNOW TECHNOLOGY AND SALONSWe have many years of working with the beauty industry and have developed key relationships with many of the leading industry distributor's in Ireland. We have built up product and treatment databases which means we can deliver our solutions very fast and with minimal input from you.All of our solutions are built on well-supported and robust global platforms which means you can expect 100% availability and have no concerns regarding updates or upgrades. While we will always be there for you we believe in giving you control so all our solutions can be managed by you using your phone. We want it to be a pleasure working with us by making everything we offer simple, transparent, and uncomplicated as possible.
  • Digital Business
    Owner And Digital Marketing Consultant
    Digital Business Jan 2013 - Present
    Ireland
    Independent digital marketing consultant specialising in inbound marketing aka content marketing. Helping companies to grow their brand and customer engagement online through blogging and social media. Specialist in Facebook Pages, email Marketing, Landing Pages.
  • B2B Marketing Ltd
    Marketing Consultant
    B2B Marketing Ltd Dec 2006 - Aug 2022
    Dublin, Ireland
    B2B Marketing Communications Consultant specialising in thought leadership, positioning and reputation, PR management, content marketing and digital marketing for the IT, Telecommunications, Financial Services and Outsourcing sectors.
  • Synecco
    Digital Marketing Consultant
    Synecco May 2016 - Jan 2017
    County Galway, Ireland
    Synecco is a very successful and growing business in both Industrial Design and Contract Manufacturing of single use medical devices - end-to-end services from design to supply chain. After working with some of the team a few years ago on another project, I was asked to collaborate with the team to help bring their online vision to life for their business into 3 high-end websites.
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  • Stacked – Manage Business, Not It.
    Website And Creative Director
    Stacked – Manage Business, Not It. May 2015 - Dec 2016
    County Dublin, Ireland
    After working closely with CEO Paul Sweetman on other projects for the previous few years, he contracted me to direct his new website. This was not just a 'facelift' - we were starting from scratch from a positioning and content perspective as Paul was uniting 3 of his successful businesses together into one powerful entity.We brought the business 'to life' by humanising it - showing off the great people that work and customer testimonial case studies. We also created video animations as a useful medium to describe their services and benefits.Glen McArdle from Fairways Design was our designer guru on this project.
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  • Iinh - Irish Institute Of Nutrition And Health
    Digital Marketing Consultant
    Iinh - Irish Institute Of Nutrition And Health Jan 2012 - Dec 2016
    Bray
    Great few years working with the team at IINH - including founder Richard Burton, centre manager Anita D'Arcy, Director of cooking services Maggie Lynch and business consultant Paul Sweetman. Transformed how this great college positions itself via a dynamic website with regular blogs and health recipes, new collateral (prospectus and course brochures), social media strategy and filled up the database with leads from social media via landing pages with video and advertising campaigns. Together we grew the college business 30%.
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  • Eircom
    Marketing Consultant - Website Transformation
    Eircom Jun 2011 - Jan 2013
    Working as part of a team with eircom marketing and a top digital marketing agency, we transformed their website for high-end business offerings. This now features a myriad of new content about products, services, expertise and multi-media content formats.
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  • Eircom
    Marketing Consultant - Product Positioning And Relaunch
    Eircom Jan 2011 - Jun 2011
    Brief was to own and deliver an end-to-end project from a product and marketing communications perspective. • Participated in steering committee group and delivered presentations to senior management. • Delivered new positioning for eircom ICT Equipment Solutions • Wrote five press releases on successful customer proof points and new deals done. • Managed relationships with industry partners to solicit support for product content feeds for new website. • Delivered communications to customers regarding eircom’s commitment, investment and success stories in the equipment sector. • Delivered campaign with new interactive website, digital brochure and email campaign to communicate new positioning to eircom customers. http://www.eircomictequipment.com/http://www.eircomictequipment.com/brochure.php
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  • Eircom Wholesale
    Marketing Consultant
    Eircom Wholesale Jan 2010 - Dec 2010
    Brief was to support the Head of Eircom Wholesale and his team on a few bid projects for strategic deals. Provided a fresh approach to their proposals and how they communicated their USPs and value propositions in a ‘story’ for the customer. Designed new proposal format and positioned the solution to the target decision makers. Provided copywriting for Executive Summary, business sections to the proposal and cover letter from the eircom CXO team. Also developed CXO level presentation to support the bid.
  • Eircom
    Marketing Consultant
    Eircom Jan 2008 - Dec 2008
    Deliver multi-media content and environment for eircom’s NGXStrategic project management and consultancy provided to the Head of eircom Enterprise & Government and his team. Brief was to support the delivery of an interactive Next Generation Customer Experience Centre (NGX). Also to deliver new interactive content for use in this centre which features a number of visual media platforms including a ‘touch screen‘ table and giant HD screens. Managed content development and formats for eircom’s B2B thought leadership messages in a new ‘zen presentation style’ and video development for use in the centre. Developed new processes and frameworks to optimize delivery of this project for multiple teams and external agencies.
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  • Hewlett-Packard
    Marketing Consultant
    Hewlett-Packard May 2007 - Apr 2008
    Increase profile for Managed Services offeringWeekly strategic marketing consultancy provided to HP Ireland reporting directly to the Managing Director and Head of Sales. Brief was to transform HP’s marketing and PR strategy to enable effective marketing and an increased profile in their Managed Services offering. Following analysis of existing marketing investment and programmes, delivered a focused strategy to target a specific set of business objectives. Delivered multi-faceted thought leadership campaign including targeted PR, keynote at leading industry event, launch of a white paper and series of emails featuring video podcasts and a campaign micro site.
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  • Gsma
    Digital Marketing Specialist
    Gsma Oct 2006 - Aug 2007
    County Dublin, Ireland
    I was hired as an online marketing consultant to help drive a ‘C-Level’ delegate acquisition campaign leading up to the 3GSM Mobile World Congress in Barcelona in 2007.What we didCXO conference delegate acquisition campaign 2007Brief was to work closely with the on-site marketing director Annet Murphy and her team to drive CXO delegate acquisition and achieve specific revenue targets for the annual conference deadline. Brought best practices into place and optimised processes to expedite delivery to market for multiple weekly digital campaigns. Ramped up direct marketing programmes for delegate acquisition and delivered a CXO-Level on-line and off-line campaign series focused on thought leadership. Directed the on-site marketing strategy (working under Annett) to achieve specific revenue targets directly at the Barcelona event and then marketed a successful 3GSM Mobile Marketing event in New York.
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  • Oracle [Formerly Siebel Systems]
    Director, Marketing Global Financial Services
    Oracle [Formerly Siebel Systems] Mar 2004 - Apr 2006
    • Positioned Siebel as a credible industry thought leader by directing Siebel’s first vertical global campaign for banking which generated a major increase in branding, industry endorsement and sales opportunities for Siebel/Oracle and their marketing campaign partner IBM.• Led the launch of a new banking software solution for Siebel/Oracle and IBM in the United States which culminated in an integrated campaign positioned around a key industry event. The results of this included in include five trade articles, extensive PR coverage, full rooms at speaking engagements and heavy booth traffic which was an unprecedented success for Siebel/Oracle resulting in $52.5m of opportunities and more than 300 contacts touched of which one third were VP level or above.• Headed up the highly successful launch of Siebel’s acquisition of Eontec which comprised the rebrand of Eontec to Siebel, positioning, collateral, public global launch at Siebel’s User Week event and subsequent regional launches and integrated communications to all stakeholders. Resulted in unprecedented media coverage of 48 articles for Siebel and positive analyst comment. Also managed the integration effort for the Eontec marketing department into Siebel.
  • Eontec
    Head Of Marketing Communications
    Eontec Nov 1999 - Mar 2004
    Eontec were global providers of multi-channel customer banking solutions, based on J2EE™ technology, to major financial institutions• Directed two of Eontec’s rebranding and repositioning projects delivering a new corporate identity, product collateral, website and public relations campaigns. Delivered Eontec’s first customer success / case studies, industry and product white papers, also multi-media CD ROMs and an ‘independent’ thought leadership ’16 page glossy’ publication called Breakthrough Banking• Drove succesful launch into the USA market for Eontec where the brand was unknown with an aggressive PR strategy, expanding the prospect database by 75% to drive the sales funnell, delivering online personalised campaigns to build awareness of Eontec and product brand across the top 50 banks in the USA and achieving on average 50% click through rate.• Successfully centralised the marketing function from a decentralised model, attaining lower operational costs, greater efficiencies and consistency of branding and corporate identity across all regions. This included spearheading the company’s first online pipeline builder initiative where campaigns achieved brand awareness and demand generation success to a new prospect list with an average click through rate of 35%.

Lisa Kelly Education Details

Frequently Asked Questions about Lisa Kelly

What company does Lisa Kelly work for?

Lisa Kelly works for Salonsolutions.ie

What is Lisa Kelly's role at the current company?

Lisa Kelly's current role is Website Specialist For Aesthetics & Skincare Clinics & Salons.

What schools did Lisa Kelly attend?

Lisa Kelly attended Chartered Institute Of Marketing, Portobello College Dublin, The Institute Of Bankers, Dublin Institute Of Technology, Dominican Convent.

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