Global Ecosystem Partner Bdm
San Jose, Ca, Us
Development of a program to scale onboarding and partner development activities for highly-valued ISV’s. The program established evaluation criteria, cross-functional team alignment and sales enablement activities to prepare them for deeper engagement with Cisco and channel partners sales teams.Prescriptive onboarding and management of global ecosystem partners (ISV’s) including alignment, growth and enablement activities.• Engage ISV with BU and DevNet teams for joint solution and offer development.• Engage and nurture sales leadership and BU leadership sponsors for the ISV.• Identify and cnboard ISV into relevant partner programs.• Develop key collateral (sales accelerators, solutions briefs, win stories, etc.).• Identify Cisco relevant Use Cases with ISV and align with industry teams and sales plays.• Engage Cisco partner marketing to expand the relevance of the ISV/Cisco partnership through blogs, videos, & social engagement.• Identify and engage partner with additional ecosystem partners to create multi-partner higher value solutions.• Collaborate across multiple Cisco teams to develop incentives, rebates, contests to gain Cisco & Channel sales mindshare for the ISV partner.• Create and execute an ISV GTM business plan targeting Cisco sales and channel resellers.Example partners include: Sony Imaging, Lawo, Imagicle, Cloud4Wi, Tulip Retail, MishiPay, Swiftstack, Cloudian, Cohesity, XeroxAdditional projects: Collaborated with a team (channel partner, ISV’s, Data Center BU, Cisco finance, and Cisco partner managers) to define a process model for object storage ISV’s to engage with the channel partner. Lead a P2P BANT appointment setting lead gen activity to increase ISV influenced revenue and establish the ISV/Channel relationship. Lead a cross-functional team charged with developing a single point of entry into multiple partner nomination tools, in order to simplify the partner nomination process.