Lisa Keslar Email & Phone Number

Durham, Nh, Us

Durham, New Hampshire, United States

I'm excited to join the Management Department as a Lecturer.

Durham, Nh

Adjunct faculty for the entrepreneurship program at UNH teaching in the undergraduate and graduate programs.

Newmarket, Nh

Keslar Insurance provides a full range of insurance solutions for residential and commerical customers including home, auto, life, business auto, other commercial products, snowmobile, motorcycle, liability, renters, landlord, and boat. Carriers include Travelers, Hanover, Concord Group, Safety, Plymouth Rock, Progressive, MetLife, and more. We have great products to protect you personally and professionally- including business insurance for all types of organizations. Additionally, we provide a variety of financial products to help you keep your family and your possessions protected. In addition to my focus around business insurance solutions, my responsibilities included all marketing strategy, HR and Ops. We offer solutions in NH, ME, and MA.

Virtual

Team Lead for Business faculty. Responsible for proving guidance, support, training and evaluation. Currently teaching Introduction to Marketing (MKT113). Approved to teach online undergraduate and graduate programs including. • Introduction to Marketing (MKT113)- a "Gateway" course• Social Media Marketing Strategy (MKT355)• Marketing Strategies (MKT500)• Social Media (MKT555)• Social Media Marketing Strategy (MKT655)• Social Media Marketing Campaigns (MKT666)SNHU’s is a leading provider of online undergraduate and graduate certificate programs. Online and continuing ed students will top 11,000 next year, with 6,000 undergraduates and 5,000 graduates students and of which approximately 75 percent undergraduate students are online and 50 percent of graduate students are online. SNHU offers more than 160 programs and specialty areas of study leading to bachelor of arts, bachelor of sciences, master of arts, master’s in business administration, master of science, master’s in education and certificate programs.

Saco, Me

Marketing Responsibilities: Product brand launch strategy and implementation, design, positioning, marketing communications. Established company web and social media strategy and content including SEO, social media: blogging, LinkedIn, Twitter, Google+ and Facebook. Marketing communications program development and design. Trade show strategy. Public relations. Competitive analysis. Project management. Systems implementation. Manage business development team securing 90% of all appointments for outside sales. HR Responsibilities: Responsible for all Human Resource functions including: Benefits (Medical, HRA, FSA Dental, and 401K Administration). Established employee policies and procedures and employee handbook creation. Create and manage all job descriptions, new hire procedures, employee review policies, progress with disciplinary actions, employee relations issues, and employee exit protocols. Responsible for all recruiting functions. Established payroll procedures and processes. Oversees the responses to local, State and/or Federal agency when a claim is filed against the company (e.g. unemployment claim, discrimination, etc…). Other responsibilities: operations, systems, finance/accounting, human resources, sales management (CRM, Lead Generation), and service/installation supervision.

Shannon Group is focused on providing professional marketing projects for small to mid-sized business. Client work includes consulting on marketing strategy, market research, branding, PR, web and social media, copy-writing, design and marketing communications. Clients include distribution companies, retail, start up manufacturing organizations, start-ups, and professional consultants. Additional projects include business plan creation and grant application preparation.

Executive talent acquisition professional specializing in marketing, sales and other key positions. Engage clients and lead recruiting efforts. Provide retained, contingent, and contract labor recruitment services to technology innovators, manufacturers and enterprise clients. Enable clients to reduce interviews, time and cost to hire, provide talented people who can truly make a difference in their organization. Worked closely with numerous hi-tech organizations. National reach, New England market focus.

Dover, Nh

Communications manufacturer. PBX phone systems, VOIP, Bluetooth, USB, Speech Recognition. Markets: Contact centers, truckers, industrial computers, medical & legal. Successfully managed all marketing activities on a minimal budget. Informally managed HR hiring for 6 years. Presented to Board of Directors almost monthly for 4 years. Marketing: Created strategic vision & plan. Direct & distribution channel strategy thru OEM, VAR, b-to-b, b-to-c. Web strategy, design, content,search engine optimization & social media. Web sales grew at 218% in 5 years. Managed internal & external public relations, branding and design agencies. Developed in house agency to create all marcom including print & radio ads, direct marketing, email campaigns, product manuals & promotions.Managed 4 new major brand intros & over 50 product intros.Logo creation.Designed all retail packaging including images, copy & layout. Market Research: Market segmentation, industry trends, competitive analysis.Product Management of 5 new major product development programs including the 1st launch delivered on time in the company’s history. Create new product requirements for all major product launches in last 4 years. Introduced new product to high noise environment thru retail channels. Restructure pricing strategy according to market trends. Determined product positioning, & conduct cost/profit analysis. Create & implement lead generation & retention programs. Manage CRM applications.HR: Managed recruiting process for senior staff, sales, & service. Hired over 30% of company’s staff. Typically employee stayed 4+ years, > 20% stayed 10+ yrs. Executed several outreach programs with local newspaper ads, online sites, recruiting firms, personal networking & job fairs.Trained other managers in hiring processes including job description creation, interviewing, reference checking, and employee evaluation. Member healthcare review team for 3 yrs. Managed Safety Committee & Charitable Contributions Committees.

Dedham, Ma

Responsible for generating revenue for Ergonomics division of Medical products direct marketing company. Increased sales by over 35% in the $5 million division. Received top performance bonuses.Key Markets: Industrial, office, healthcare, telecommunications, contact center, and manufacturing.• Product Management: Introduced over 400 new products purchased and internally developed products to corporate buyers. Managed over 1000 products. Introduced co-op program: collected $30,000 in first year, a company record. • Direct Marketing: Created four major publications annually: two 96 page catalogs, two 20 page tabloids, additional cross sell literature,and niche catalogs. Wrote all copy and all managed layout and created press releases. Developed all mail plans (1996 dropped 250,000+ pieces) focusing on customer relationship building and lifetime value. Profiled customers for prospecting. Initiated company’s first mail list analysis process.

Start up International fashion accessory company. Products sold through major national retail chains such as Bloomingdales and Macys. Key Achievement: Managed all aspects of the company for absentee owner. Supervised all sales & marketing, HR, operations, manufacturing, distribution, purchasing and inventory management, and accounting functions. Achieved sales increases during economic recession. Maintained favorable financial position without credit line. Managed new product introductions. Created promotional direct marketing materials and telemarketing programs. Managed over 4000 accounts, 22 international distributors and 40 manufacturer's reps. Responsible for all marketing communications activities. Managed consolidation of all international production and distribution to local office. Managed all benefits, payroll, recruiting, termination and performance review procedures.

Mba, Entrepreneurship/ Management

One year full time MBA program. Concentration in Entrepreneurship and Business Management. In addition to studies, wrote test bank.

Bs, Marketing And Communications, Double Major

Activities and Societies: EVP of Student Government

Diploma