Lisa Horn Email & Phone Number

Golden, Colorado, United States

At Content Matters Media, we create turnkey blogging, publicity & branding programs for the promotional products industry. We help suppliers, distributors & business service providers strategically integrate content into their marketing programs so they can elevate their brand image, connect with ideal clients, support the sales process, improve customer loyalty & ultimately grow their businesses.Do you want to:~ Have professionally written content that boosts your brand image while connecting with customers & the media—all while being something your audience actually wants to read?~ Work more closely with the media so that your news is published and you have the opportunity for earned media articles?~ Work with a trusted partner who has equal parts experience in the promotional products industry as well as with professional content creation?You’re in the right place.Monthly Blogging ProgramWe take away all the complexity around blogging. You no longer have to think up story ideas, build an editorial calendar, develop creative briefs, manage writers, find images, track deadlines, proofread or copy edit. We. Do. It. All. For. You.Press ReleasesHaving your company consistently in the news sends the message that your business is active, vibrant & growing. Want to be in the headlines? It all begins with a press release.Article Pitches & GhostwritingWant to become the go-to expert for your favorite publications? We can develop a strategy that aligns your knowledge with the publications’ needs to craft a targeted pitch of your expertise. Then we can ghostwrite the articles when they say “yes!”Website ContentIf you’re a promotional products professional that doesn’t want to be viewed as a commodity broker, your website is the place to start updating your content so that it properly sets the tone for all the creative marketing services you offer. For more details about these & the other services we offer, visit https://contentmattersmedia.com/services.

Promotional Products Business (PPB) magazine, the flagship publication of Promotional Products Association International (PPAI), features a balanced editorial mix that appeals to the needs of all promotional products industry practitioners, whether they are looking for upcoming business trends, in-depth industry issues or the latest product offerings.• Modernized the magazine's editorial philosophy, increased its journalistic standards and raised it to the No. 3 PPAI member benefit• Led the complete editorial and graphic redesign of PPB in 2004, subsequently receiving an ASBPE regional Award of Excellence in the Best Redesign category and a Bronze Quill Award from the Austin, TX, chapter of IABC in the Most Improved Publication category• Launched Promotional Consultant magazine, a stand-along companion publication to PPB, which included creating a new editorial concept, brand strategy and advertising venue.

Zimmerly & Co., Inc. (ZINC) offers the complete spectrum of marketing and promotional services, including concept development, graphic design, printed materials, promotional products, distribution and fulfillment.• Produced Resource Guides for prominent Big Ten and Big 12 University Alumni Associations that assembled contacts, schedules, alumni clubs, travel opportunities and branded merchandise—including graphic design, custom photography, print production and mail distribution to 85,000 (Big Ten) and 40,000 (Big 12) Alumni• Developed corporate identity and branding programs through analysis of corporate culture, competitive set and services provided• Designed, wrote, edited and produced brochures, advertising inserts, newsletters and marketing collateral materials for a portfolio of accounts• Managed all aspects of two company store merchandise programs, including product selection and decoration, inventory management, customer service, order entry and fulfillment

FASTSIGNS creates effective, computer-generated graphic designs and signage—including custom banners, point-of-purchase signage and vehicle graphics—for all types of businesses.• Managed all aspects of store operations, including customer service, production scheduling and employee relations