Elizabeth Killion, M.P.H. Email and Phone Number

As Co-Founder of Elevate Media Firm, I help health and wellness brands create impactful podcasts and digital content that connect with their audiences. With over 28 years of experience in healthcare marketing, I focus on strategy, production, and storytelling to elevate our clients’ messages and drive meaningful engagement. Passionate about bringing ideas to life, I work closely with clients to ensure their stories resonate and inspire.

Assistant Administrator of Marketing & Pubic Relations (July 2013 - March 2020)Assistant Administrator of Marketing (June 2003 - July 2013)Director of Marketing (June 2007 - July 2003)Assistant Director of Marketing (December 1995 - June 1997)Directs all advertising, marketing, public relations, media relations, social media, web, community outreach, volunteer services, foundation, and pastoral care programs at the largest health system in the South Texas region.Writes and tracks hospital specific and physician 501A annual marketing plans and budgets. Supervise the public relations coordinator who is responsible for editorial coverage, press conferences, press releases, PSA's, patient consent forms, community newsletters, e-newsletters, on-hold message system, social media sites (Facebook, Twitter, YouTube), websites, event planning, events, tours, visitors, career days, health fairs, business expos, and community presentations.Manages the advertising coordinator who is responsible for service line campaigns, outdoor billboards, newspaper ads, radio production / placement, television production / placement, flyers, banners, posters, direct mail, yellow page ads, brochures, digital signs, exterior hospital banners, logo, promotional products, distribution, seminars, and screenings. Tracking ROI on service lines based on marketing and advertising strategic initiatives.Oversight of volunteer services department with a combined 350 adult and junior hospital volunteers.Launched the STHS Advantage Programs with over 30,000+ members.Contracted services with the local diocese to provide spiritual care program to patients. Provides oversight of United Way Campaign internally. Consistently awarded a “Top 10 Business Contributor” in the area.Supervise the manager of the Edinburg Children’s Hospital Foundation. Successfully awarded grants.Responsible for all community corporate sponsorships, donations, and market share analysis.

Responsible for marketing, advertising, public relations, community outreach and volunteer services in the four county area of South Texas including Hidalgo, Cameron, Willacy and Starr Counties. Tropical Texas Center was the 5th largest community mental health center in the state of Texas and the first community mental health center built in Texas. Managed 5 employees in various departments and collaborated with management staff in 18 satellite offices who provided care to over 5,000 active consumers (inpatient, outpatient, and residential behavioral health services).Authored press releases, brochures, newsletters, and various communication collaterals.Developed a new facility logo, outdoor billboard campaign, news print advertising, and a comprehensive website.Responsible for all event planning and coordinated the groundbreaking and opening of the new million-dollar facility in Edinburg as well as all ribbon cuttings, press conferences, awareness days, and tours.Expanded the volunteer services department and opened the first Consumer Store offering complementary donated clothing and household items for active patients.Coordinated all editorial interviews with local, state and national press.Involved in regional planning committees / conferences and shared best practices with other centers across the state under the Texas Council of Community Health Centers.