As an Influencer Campaign Manager, I recruit and collaborate with influencers to develop and execute end-to-end campaign strategies that drive engagement and community growth. I act as the main point of contact for influencers and creators, ensuring clarity on briefs, deliverables, and resources to ensure smooth execution.I negotiate contracts, manage influencer partnerships, and provide strategic guidance on campaign activations, platform trends, and creative ideation, ensuring alignment with brand values. I also manage and optimize influencer campaigns across paid social platforms for brands like GM, EverBank, ILNY, and Ambetter Health. By tracking and analyzing campaign performance, I deliver insights that continuously improve results.

As the owner of a thriving local cleaning business based in Henderson, Nevada, I'm dedicated to providing top-notch services to our valued clients. What sets our business apart is our unwavering commitment to quality, which is reflected in our exceptional team of dedicated cleaners.One of our core strengths is our robust marketing strategy. I place a heavy focus on marketing, utilizing both paid Google and social ads to reach a wider audience and connect with potential clients in our community. Leveraging digital marketing has allowed us to not only expand our clientele but also to streamline our booking process for the utmost convenience.

In this role, I spearheaded end-to-end social media strategies encompassing major platforms like Instagram, LinkedIn, Facebook, Pinterest, and YouTube. These strategies significantly boosted brand visibility, engagement, and customer loyalty. My work also extended to cultivating community connections, fostering a deeper sense of alignment with our company's mission. I achieved an outstanding 7% month-over-month growth in Instagram followers through organic methods, greatly expanding our brand's reach. Collaborating closely with the Director of Business Development, I managed affiliates and successfully launched a content creator program. This partnership-driven approach amplified brand awareness and engagement. Additionally, I played a key role in analyzing and reporting on KPIs to validate and demonstrate the success of our marketing campaigns.

At We The People Holsters (Ecommerce Innovations), I was responsible for ideating and implementing creative concepts within the realms of social media and influencer marketing, consistently driving high engagement. I closely aligned social media strategies with broader marketing initiatives to ensure brand messaging synergy. My role included overseeing the in-house creative team. A significant accomplishment was the establishment of a self-sufficient influencer marketing program, featuring 150 influencers, which significantly enhanced brand loyalty and revenue. I excelled in negotiating partnerships and contractual agreements with influencers while creating and managing end-to-end influencer campaigns, collaborating with cross-functional teams, and tracking results via Google Analytics.

At Ruthless, I took charge of managing all global social accounts, including Instagram, Twitter, YouTube, Pinterest, and TikTok, resulting in increased international sales and brand visibility. I expertly navigated the social landscape, engaging with users and using their feedback to improve marketing collateral. Another significant achievement was establishing and overseeing a network of 400+ global influencers, allowing me to orchestrate international campaigns and build new connections. I also played a pivotal role in spearheading European market growth through strategic partnerships and official registrations. Additionally, I efficiently planned and executed photoshoots with models, collaborating closely with graphic designers, photographers, and production coordinators to create engaging content.

As a university student, I launched my own graphic design and social media & influencer management agency in Europe. I established and skillfully managed this agency, supporting various businesses in brand development. In my role, I provided valuable guidance to clients on marketing and design strategies to help them achieve their objectives. I took charge of creating compelling logo designs, websites, videos, animations, and social media channels, significantly enhancing brand visibility. Moreover, I expertly directed and optimized social media content for multiple clients, effectively coordinating impactful influencer partnerships. I also managed photo shoots, product photography, and various design campaigns with proficiency.