● Managed a marketing budget of $8MM and growth rebate program budget of $2.4MM for accounts valued at $750MM.● Coordinated teams of 20+ to execute customized display solutions for 10 large consumer channel customers.● Developed a customized, innovative, corrugated in aisle display program that resulted in sales of $6MM annually.● Showcased products and directed informative graphics and 3D renderings to capture market segment interest.● Collaborated to determine advertising and merchandising needs to create project roadmaps and plans.● Collected and analyzed market data and margin analysis reports to determine program viability and strategic direction.● Established deadlines, assigned tasks and/or deliverables, and followed-up on project status with internal stakeholders.● Negotiated with corrugated companies to maintain visual and structural standards while containing costs.● Conceptualized, designed, and executed secondary in aisle displays to inspire consumers to purchase paint products. ● Facilitated effective brand positioning strategies and B2B and B2C collateral and literature to promote customer engagement.● Influenced buyers by integrating flexible design aspects to allow modest changes by the customer, reducing cutting die costs. ● Implemented best practices and processes to mitigate Excess and Obsolete Inventory in a timely and cost-effective manner.● Oversaw the creation of extreme promotions, repackaging, and discount sales outlets to reduce excess and obsolete goods.● Created a process to collect, verify, and accrue for all Cooperative Advertising contracts and Growth Rebate programs.● Compiled comprehensive monthly reports to calculate accruals and standardize payment options.● Monitored key performance indicators (KPIs) and performance metrics to ensure financial goals were achieved.

● Led marketing programs and new processes for Cooperative Advertising, Growth Incentive and distribution. ● Directed all activities relative to account specific secondary display promotions for all channels of business.● Developed and executed consumer-relevant merchandising plans and literature for all brands and product lines.● Oversaw 20+ promotional programs, enhancing sales and brand recognition to strengthen competitive positioning.● Utilized incentives dealers and end-users, and integrated multiple acquisitions into the Trade and Brand platform. ● Analyzed market conditions and made recommendations to maximize business group and corporate objectives.