Took on an expanded marketing leadership role for Payments business unit for government software and tech provider.• Lead Rapid Financial Solutions post-acquisition integration into Tyler Payments portfolio, spearheading GTM and cross-sell strategy including marketing and brand evolution in pursuit of goal to become the #1 government payments provider.• Deliver RFP support, leading to a contract with third largest U.S. county to achieve largest sales deal ever for business unit. • Increase outbound lead generation +24%, resulting in +26% marketing qualified leads and +20% sales qualified opportunities.• Pivot thought leadership and content opportunities from a niche audience to a broad, diverse govtech audience.

Developed integrated marketing campaigns that generate actionable leads for clients with focus on digital marketing, automation, and measurable tactics. Key client accomplishments include: • Developed SEO, content, and social media strategy for national recruiting firm, driving ~20% increase in website traffic, 9X increase in keyword search visibility, 291% reduction in bounce rate and +96% in LinkedIn followers.• Served as fractional Director of Demand Generation for equity-backed SaaS company delivering services to the hospitality industry. Highlights include HubSpot marketing automation, leads campaigns, customer communications and social media management driving +48% YOY inbound lead volume and +20 point NPS.• Contributed to 25% YOY growth for professional services firm in the staffing industry, helping client remain agile in servicing marketing demand peaks and unexpected valleys such as the COVID-19 pandemic. Developed demand generation campaigns including content, social media, website, and event management. • Led key initiatives for client in ski industry to support launch of new summer season offerings and new hotel properties website, including web design, branding, employee training and internal communications. • Championed marketing initiatives for launch of pay card for client in the software for staffing industry, including developing core messaging for B2B and B2C audiences in compliance with banking regulations.

Member of the senior management team, driving marketing for fintech SaaS provider, focused on payment solutions.• Targeted county and state government officials to drive adoption of payments platform, contributing to company’s rapid +46.7% revenue growth during tenure.• Established new marketing department including developing strategic marketing plan, recruiting, implementing processes, and building marketing tech stack.• Developed new messaging and designs for company’s six product lines to deliver consistent branding and improved B2B/B2C experiences.• Implemented the company’s first marketing automation solution (HubSpot), integrated with Salesforce, developing lead generation capabilities including demo tools, workflows, and customer engagement content.

Led demand and lead generation, branding and awareness for the leading provider of independent workforce engagement solutions.• Developed multi-touch, integrated demand generation campaigns, including new product promotion, generating increased sales revenue of $11MM.• Led strategic planning for trade shows including exhibit design, leveraging Salesforce and Pardot campaigns to deliver pre-event communications and sponsored events to drive lead generation.• Spearheaded launch of SEO program that included keyword analysis, copywriting and editing, technology integration, and led project and vendor management driving +71% organic website traffic over 9-month period.• Increased organic traffic to corporate website by +11% through leveraging Google Analytics to optimize content and managing blog using WordPress.

Led online marketing for SaaS developer, including digital marketing and campaign management to drive lead generation and corporate awareness.• Led strategic messaging for business pivot, from online database solution to workflow software for manufacturing, contributing to three-year revenue growth of +181%.• Developed and launched new website in 45 days, reducing costs by $50K via in-house design and development.• Increased organic visits to website and blog +210% through reformed technical and on-page SEO and persona-specific content including white papers, case studies, videos, infographics and blog posts.• Led implementation of HubSpot marketing automation platform; leveraged to deliver monthly customer communication focused on product updates, training and webinars to increase customer engagement and deepen relationships. • Positioned TrackVia as leading thought leader in Citizen Developer movement, earning media coverage in TechCrunch, BBC News, CIO, Business Insider and FOX Business.• Motivated employees across organization to author blog posts, establishing culture of employee engagement and advocacy and building regular cadence of new content.

Freelance marketing and communications. Specialized in strategic planning, web development, public relations, content marketing, branding, communications, SEO, lead generation and product promotion for B2B and B2C organizations.

Played a key role in transitioning the RTP, LLC enterprise software brand before and after its acquisition by ACTIVE Network, and managed integrated marketing campaigns targeted to ski resorts and attractions.• Increased qualified trade show leads +418% through pre/post event campaign activities and targeted messaging, evolving from feature-centric messaging to customer problem-solving approach.• Planned customer conference resulting in 77% of attendees claiming excitement about future partnership possibilities.• Developed B2B content marketing program, including target personas, content mapping and inbound marketing programs to leverage content to its full potential, increase marketing funnel and drive awareness. • Awarded ACTIVE Network 2012 Shining Star Award for outstanding work ethic, leadership and positivity.

In this role, I led U.S. marketing and brand initiatives for this educational software (SaaS) developer.• Led marketing planning and execution to drive brand awareness including participation in 3X trade shows, events, and sponsorships.• Increased email open rates +97% and CTR +89% through frequency of email communications, subject line and copy optimization. • Directed new brand rollout and implementation—logo, brand manual, collateral and trade show displays.

Developed communication programs designed to further client relationships and cultivate new business in professional services, banking, finance, real estate, telecom, insurance and restaurant industries.• Increased revenue by 23% in economic downturn with focus on developing communication programs and new capabilities such as email marketing initiative, enabling cross-sell to existing clients with adoption rate of ~30%.

In this volunteer position, I spearheaded a new business and marketing plan for the nonprofit organization.• Researched new jewelry business line, which included surveys, primary and secondary research.• Worked with Executive Director on distribution, promotional and pricing strategies.• Organization employs an average of 12 program participants annually as a result of the new jewelry product line.

Directed the marketing program for this hotel, spa and health club amenities manufacturer, with very positive results and sales growth.• Grew revenues 30% between 2004 and 2006, with the help of a unified branding and marketing communications program, which supported both on-site and regional sales teams.• Created marketing collateral including catalogs, brochures, direct mail, website, email marketing.• Oversaw corporate identity and branding, targeted print advertising, press releases, media kits and training materials.• Created integrated campaign for Sandals® Resorts—direct mail, packaging and promotional items.• Directed trade shows including exhibit design, event planning and lead generation.

Designed new and re-energized existing websites for small to large business clients.• Created original logos, graphics and layouts using Photoshop, Illustrator and Dreamweaver.• Assured quality and testing of all projects, managed production schedule and workflow.• Consulted with clients about website best practices, e-commerce and search engine optimization.

• Well-versed in printing industry standards—identified cost-effective printing techniques.• Recommended direct mail tactics for the maximum benefit of clients’ marketing objectives.• Conceptualized designs for clients’ printed materials including logos, marketing collateral and graphics for websites.• Image manipulation and color correction using Photoshop, Illustrator and Quark XPress.• Conducted press checks and mastered use of direct-to-plate and color separation processes.