Creative professional with 20+ years of experience in event planning, strategy, and execution. Expertise includes sponsorship activation, global hospitality promotions, VIP incentives, and corporate meetings. Proven track record of leading diverse teams and exceeding performance targets while fostering a positive culture in fast-paced work environments. Adept at cultivating relationships with executive stakeholders and delivering exceptional events.Career Highlights & AccomplishmentsACHAOGEN LAUNCH: Partnered with commercial leadership to design a strategic, multi-phased, internal campaign which culminated with a 350+ local celebration event and a 150-person, five-day, multi-site, launch meeting. Managed the campaign roll-out, creative, production and event planning logistics. Negotiated $200K+ in cost savings.LIVE NATION | U2 iNNOCENCE + eXPERIENCE TOUR: Created consumer VIP concert experience for 65-city U2 global tour. Managed all aspects, from point of purchase, registration, and creative collateral, to transportation, hotels, pre-event party, custom merchandise, on-site staff, and UPS Partnership programs.ONE DIRECTION IN ORLANDO: Spearheaded logistics for national, cross-functional promotion “1D in Orlando” in celebration of the release of band’s album ‘Four’. Planned consumer experiences for 350+ fans at Universal Studios Florida which included coordination with film crews, UOR, Today Show, NBC Universal and Sony. DISCOVERY NETWORKS PRODUCERS RETREAT: Delivered unique luxury travel expedition for VIP partners, well-traveled executives and network talent to Costa Rica. The 5-day event included brand placement, talent hosted events, networking experiences and exclusive activities. WORLD CUP 2002: Created guest experience for Anheuser-Busch for sponsors and customers to attend the World Cup in Korea & Japan. Planning included activation of amateur soccer tournament at a World Cup stadium with 16 global teams through detailed coordination with FIFA, AB and the city of Incheon.
Listed skills include Event Management, Integrated Marketing, Social Media Marketing, Event Planning, and 2 others.
