Provide strategic insights and support PR implementation to clients. Responsibilities include:Developing strategic PR insights tailored to client needs.Supporting PR implementation through content development, pitching preparation, and media outreach.Engaging in various PR-related activities to enhance client visibility and reputation.

Managed Bloom’s PR account team, leading integrated communications strategies and project implementation for a variety of clients, providing strategic oversight on client accounts, and maintaining meaningful partnerships with the organizations the agency serves. Responsibilities:Served as executive oversight/client lead for multiple clients in the nonprofit, healthcare and corporate spaces.Led and managed the agency PR team, providing strategic guidance and support as well as identifying and bringing forward any gaps in skills for additional training opportunities.Oversaw and guided the development of comprehensive communications strategies and plans based on defined client goals, objectives and KPIs. This also included the development of materials, content, messaging, pitches, etc. to ensure consistency for the brand. Developed and maintained strong relationships with clients, stakeholders, and key media targets.Managed the development and implementation of crisis communications plans; served as lead on client crisis communications situations and led client crisis communications trainings.Developed and implemented client thought leadership strategies (speaker’s bureau, articles, podcasts, newsletters, etc.).Participated in business development proposals and pitches.Managed career development and performance of direct reports.

Served as day-to-day lead contact and counsel to multiple clients across a variety of industries including student housing, healthcare, and nonprofit. Responsibilities:Developed and executed on PR strategies and campaigns ensuring all activities mapped to client goals, objectives and KPIs; Surpassed KPI goals for nearly all clients (including a 275% YOY increase in coverage for a client from 2016-2017, 40% from 2017-2018, and 29% from 2018-2019).Managed and developed PR deliverables including strategic campaign plans, editorial/storytelling calendars, story mining, CEO letters, newsletters, thought leadership approaches/opportunities, spokesperson briefing documents, press releases, media pitches, media lists, contributed articles, media kits, etc.Managed proactive and reactive media inquiries and coordinated interview requests on behalf of clients.Developed and maintained strong media relationships with key media targets through on-going communication, personalized media pitching, monitoring trends, etc.Secured coverage for clients across a variety of industry, trade and local media outlets including Washington Post, USA Today, New York Times, Health.com, Good Housekeeping. Served as agency lead and expert in crisis communications, managing the development of client crisis communications plans, and handling more than 200 crisis scenarios over a span of four-to-five years.Managed and developed content for client corporate social media channels; developed employee social media guidelines and best practices.Partnered with marketing team to monitor and report on reputation management trends (Google Reviews, Glassdoor, etc.).Identified, prepared, and submitted applications for speaking opportunities and awards. Maintained strong and trustworthy relationships with clients.Served as mentor to agency colleagues.

Served as day-to-day lead contact and counsel to multiple clients across a variety of industries including student housing, healthcare, and nonprofit. Responsibilities:Outlined, developed, and executed on PR plans, strategies, and tactics that mapped back to client goals, objectives, and KPIs. Led the development and implementation of PR deliverables including editorial/storytelling calendar development, story mining, thought leadership approaches and opportunities, press releases, CEO letters, newsletters, media pitches, media lists, media kits, contributed articles, etc.Managed media inquiries/interview requests; coordinated interviews and prepped spokespeople, accordingly.Conducted and led client story mining sessions to identify newsworthy story opportunities and anecdotes.Developed and implemented crisis communications plans, strategies, and tactics for clients.Developed and maintained media connections and relationships through phone conversations, emails, and event attendance with identified media contacts; nurtured existing relationships.Developed and maintained trustworthy relationships with clients and key stakeholders.Mentored junior-level teammates.

Managed the agency’s corporate social media properties to support overall storytelling efforts intended to educate, engage and inspire key audiences. Partnered with the Vice President of Executive Communications as well as the other Corp Comms team members to drive internal communications and programs.Responsibilities:Drove and supported various internal programs and communications.Corporate social media strategy development, monitoring, and administration of existing channels; evaluated opportunities for new and emerging channels.Developed social media content on behalf of key agency executive; provided counsel on key agency executive's social media strategies. Consulted and educated the corporate team and, as needed, other agency teams on social media strategy and tactics; built relationships with other agency social media experts.Helped drive the social media strategy and efforts for the agency's rebranding efforts.Oversaw and conducted regular monitoring, tracking, and “policing” of agency properties (Twitter, Facebook, YouTube, LInkedIn, Glassdoor, Wikipedia, Pinterest) to ensure brand consistency.Monitored and analyzed agency engagement on social media properties and developed strategies to meet or exceed engagement metrics.Served as key liaison to other social media experts and owners within the agency.

Developed, supported, executed, and managed internal communication programs that strengthened employee engagement and ensured employee alignment with business goals. Responsibilities:Prepared messaging and materials for CEO communications, organizational changes, and high impact announcements.Managed and supported internal employee engagement and recognition programs including employee “Rock Star” awards, monthly all-hands meetings, and “Lunch with Leadership” employee/executive engagement program.Maintained and updated agency intranet including calendar management, writing and posting stories.Developed weekly internal communications newsletter.Developed and implemented strategic North America agency awards strategy; served as strategic counsel on all agency awards opportunities.Managed and developed high-level, influential relationships with the Chief Executive Officer, Agency Action Board, senior executives, regional partners, account and practice leads and cross-functional teams to uncover creative and high quality work to use for award submissions.Served as an ambassador of the agency and single-point of contact with external media and influencers who own awards programs in order to understand criteria and further opportunities.Researched awards programs for new opportunities that aligned with the agency brand and strategic investments.Developed and submitted major agency award entries, resulting in several award wins.Developed regular cadence of reporting to senior executives and coordinate with agency marketing and client development teams to market global results.Provided strategic counsel to day-to-day and executive-level clients.RESULTS:11% increase in the amount of award entries WE submitted84% increase in finalist nominations74% increase in agency award wins

Managed PR activities for Microsoft’s Office SharePoint and Project Server products including the development and execution of strategic and tactical communications plans and outreach. Efforts resulted in helping the SharePoint business generate a 35% YOY financial growth rate in 2007.Responsibilities:Served as strategic and trusted advisor to clients and internal teams on the development and execution of campaigns.Executed and supported integrated communication activities for global announcements, events, and new product launches including the worldwide launch of Microsoft Office 2007.Project-managed events: Project Conference, SharePoint Conference, PDC, RSA, Worldwide Partner Conference.Developed press releases, talking points, Q&As, pitch documents, executive briefings, social media content, coverage recaps, and digital outreach, and engagement strategies. Built and maintained tech trade media relationships, resulting in neutral to positive stories for the client.Managed career development and performance of direct reports.

Served as day-to-day contact for client and Microsoft OEM and Licensing account managers.Drove OEM integration plan and logistics for the Microsoft Tablet PC Launch.Integrated with various Microsoft PR teams to incorporate OEMs into relevant PR strategies and activities including press releases, messaging, press meetings, etc.

Assisted account teams with day-to-day strategy and tactics execution to help clients meet business goals and deliver the highest quality of work and outstanding results.Responsibilities:Served as press contact for various announcements and reactive issues.Conducted media outreach for event invites, interview coordination, etc.Participated in the development of FAQs, briefing documents, detailed coverage reports and recaps, etc.Developed and maintained media lists.Monitored for anticipated media coverage.Organized and hosted press calls.Managed multiple reactive issues for numerous business groups on a daily basis.

Provided internal agency operations support for multiple agency account teams.

Wrote and edited scriptsAssisted with investigative reporting, researching informationManaged teleprompter, air checksAssistance in newsroom as needed

Supported the VP of Communications with various media relations activities including:Worked closely with local media re: team/player news, game day support, etc.Prepared game/player notes for each gameAssisted with program insert information (statistics, rosters, standings, articles, photographs, etc.)Coordinated media accommodations for road games (as needed) and player appearances.Served as media room supervisor/head statistician on game nights; continued as game night volunteer for following seasons.Established proven ability to integrate myself within all aspects of a professional sports organization.