Chief of Brand Marketing, Production, and Social Media for IFC, a member of the World Bank Group. Lead IFC's brand management function, oversee our corporate marketing and events program, manage design and production of the IFC Annual Report, and manage the corporate social media program.

Mid-career Masters in International Public Policy; Coursework: International Development, Management Principles of NGO's and non-profits, intensive Spanish

•Ran U.S. office of a UK and Finland-based marketing strategy and communications agency•largest Clients: Nokia and HP•Strategic, B2B focused with 6 offices on 4 contintents

•Developed strategy for and executed marketing and promotional campaigns; actively contributed to increase in number of Friendster users from 3 million to over 10 million worldwide in 9 months.•Pitched, negotiated, and closed deals on advertising sponsorships and product placement partnerships for the Friendster brand across numerous entertainment properties.•Managed PR agency team and LA-based talent agency team; Secured prominent placement in publications and programs such as The Wall Street Journal, The New York Times, Fortune, Businessweek, Newsweek, Charlie Rose, Fox News, and CNN.

•Drove development of overall marketing strategy for the Levi's Premium, Levi's RED, and Levi's Vintage Clothing lines.•Partnered and collaborated with Agency, Merchandising, Sales, Design, and Levi's Europe to create and execute innovative marketing programs that included seasonal product launches, retail displays, PR & special events, sales associate programs, as well as global integration and communication platforms. Measured and evaluated consumer impact and cost effectiveness of programs and expenditures. •Developed and nurtured contacts among key retail accounts, media, fashion, entertainment, and online outlets to enhance Brand presence, exposure, and impact in marketplace.

•Managed projects in various stages of creative development by reading and bidding on all submissions, composing and editing story notes for writers, directors, and production teams as well as by acting as key liaison between producers and studio executives at 20th Century Fox.•Served as assistant producer on set during physical production, on post production, and on the release of ‘Joy Ride’ and ‘Riding in Cars With Boys’.

•Key manager of start-up office in Moscow, Russia; 3 years managing Nestlé business in Russia and Central Asia; transferred to NY headquarters in 1998 to manage Reckitt Benckiser business in U.S..•Oversaw national launch campaign of Russia’s first advertised domestic beer. Planned and executed sales conferences in key brewery cities throughout rural Russia.