Lisa Koroma Email & Phone Number

Woodbridge, Va, Us

Woodbridge, Va, Us

• Manage complex projects, and design custom multi-disciplinary templates, including graphics, icons, logos, branding guides, brochures, websites, social media posts, and presentation slides, to save creative production time and costs.• Coordinate effectively with multiple small and mid-sized organizations, ensuring strong client relations, determining needs, establishing schedules and project plans, delivering project proposals, and timely project delivery.• Seamlessly communicate with clients to provide brand guides, solicit feedback on designs, explain technical aspects, and determine stylistic and creative vision to ensure that finalized design projects accurately meet needs and expectations.• Proficient in managing remote client relations through phone, video, email, and online sources, while coordinating and facilitating project meetings and diligently managing action items to ensure timely project delivery, fostering a collaborative culture, and enhancing the partner experience.• Share examples and finished versions of work using common Microsoft, and Adobe applications, and other design and remote-sharing tools to provide easy access to materials and minimize delays in the established production schedule.• Continuously research and evaluate multi-media marketing, content, and design trends to inform recommendations for clients.• Audited company website traffic and analyze user behavior and key performance indicators (KPI) to inform a redesign of social media graphics and copy strategy for a digital marketing campaign that resulted in a 31% increase in website traffic.• Implemented a Facebook Ad campaign to generate awareness and improve market reach, resulting in a 7.5% increase in engagement rates, exceeding Facebook’s average benchmark rate of 3.48% for advertisements.• Designed a video meme and corresponding copy for a top-of-funnel advertisement for a brand awareness campaign on Facebook, successfully achieving a 108% engagement rate.

• Developed and managed the overall creative direction and marketing strategy for a data-driven, e-commerce clothing company, as well as created and designed graphics for product offerings, logos, website graphics, and other visual content.• Increased online sales by 20% consistently over a 6-month period through the development and implementation of a digital marketing strategy and optimization based on analyzing user behavior and established key performance indicators (KPIs).• Established the brand foundation, including designing brand guidelines to ensure consistency throughout all marketing materials and actively managing all brand assets.• Oversaw the advertising campaigns, analytics, KPIs, and social media management for the company, including developing and updating social media advertising campaigns and engaging with followers to answer questions and offer helpful information.• Implemented automated processes to increase productivity, meticulously documented procedures to establish comprehensive policies, and crafted design templates to streamline the onboarding of remote partners to the company.

• Gave oversight and strategic guidance on external and internal communications, multi-media marketing, and promotional strategies for the nation’s largest employment resource for people who are blind. • Assisted the VP of Communications in developing the overall marketing strategy for the organization, ensuring that marketing plans aligned with objectives and business priorities. • Developed and maintained the marketing and advertising budget and analyzed the return on investment and KPIs, reported and presented findings regarding marketing return and effectiveness to senior executives. • Carefully analyzed the needs of the business development team and designed easy-to-ship material kits for trade shows, basing materials on current advertising campaigns and industry trends to ensure effective representation. • Implemented the use of Smartsheet to develop metric collection templates and automate the collection of monthly advertising metrics from vendors, successfully saving the team time each month in generating reports. • Streamlined the catalog development process by integrating printed versions with the Oracle database, resulting in a 22% savings in design production costs and minimizing the time needed for the catalog update process. • Provided in-house design support for digital and print collateral and directed the efforts of external designers. • Collaborated with cross-functional teams and departmental leadership to launch the Military Resale Campaign, Shop SKILCRAFT®, and designed messaging and creative for digital ads and a landing page, resulting in a 62% increase in the click-through rate and a 169% increase in landing page visitors. • Successfully supported an initiative to become more eco-friendly, including collaborating cross-departmentally to reduce design materials and printing costs by 93% by transitioning key deliverables to digital platforms.

• Supported the Marine Corps System Command’s (MCSC) corporate communications directorate as the Graphic Design Lead with Deltha Corporation, providing administrative and graphic solutions for a monthly magazine and other promotions. • Implemented the use of a branding and style template using Adobe InDesign to establish structure and guidelines for future projects and reduce design production time for print and digital deliverables. • Assisted Catapult Consultants and Bowhead Logistics Solutions with the development of Lean Six Sigma (LSS) training curriculum for the MCSC Continuous Process Improvement program, using Adobe Photoshop, Illustrator, and PowerPoint to add enhanced photos and infographics to presentations, improving visual appeal and viewer engagement. • Created a narrated animation for use in training materials using Adobe Photoshop, Anime Studio, and Camtasia and assisted in creating process maps in iGrafx to support additional initiatives and projects. • Provided creative consultations and design recommendations with the development, review, and production of tollgate briefs for use in PowerPoint presentations.

Pmp Certification

Google Digital Marketing & E-Commerce Certificate

Google Ux Certificate

Bfa, Visual Communication Design

Lean Six Sigma Yellow Belt Certificate

Web Development Level I And Ii Certificate