Lisa Salvatore Email & Phone Number

Millersville, Maryland, Us

Millersville, Maryland, Us

Drive qualified lead growth and efficiency with the creation, execution, management, and optimization of full-funnel, omnichannel B2B advertising campaigns and strategies across multiple ad platforms.• Extract key learnings from campaigns to improve and inform future strategies, make data-driven recommendations and decisions, and optimize to KPIs.• Strategize budget allocation and campaigns around lead quality and cost-efficiency goals across paid search, paid social, programmatic display, video, CTV, and audio ad formats, and more.• Routine responsibilities include audience creation and targeting, ad creative testing and development, landing page optimization, performance reporting, data analysis, conversion optimization, and bid and budget management.• Participate and present in cross-departmental strategy meetings and foster relationships with media partners.• Serve as a paid media subject matter expert with the company and keep a pulse on industry trends and the competitive landscape.• Work in collaboration with the marketing team and other departments on full-funnel lead generation strategies and goals and product enhancements.• Co-lead the company's internal Mentor Program, guiding paired mentors and mentees with topics, resources, trainings throughout the program.

Glendale, Ca, Us

Drove strategy and results, built and grew client relationships, and led team productivity for paid search, paid social, and display advertising initiatives.• Operating under monthly digital media advertising budgets of more than one million dollars, led short-term, long-term, and ongoing campaign projects and optimizations from creation to completion, guiding team members and project prioritization to improve results and drive efficient, actionable lead volume.• Directly managed a team of account specialists and analysts in the office and in remote locations to ensure deliverables were met accurately and on time.• Prepared and conducted in-person quarterly business reviews with clients, in addition to daily and weekly strategy and status calls with clients, vendors, and channel partner representatives.• Monitored and analyzed paid media accounts to make account improvements and recommendations around bid and budget management, targeting, creative testing, attribution, data integration, forecasting, and more, while optimizing to cost per lead, return on ad spend, and other KPIs.

Baltimore, Maryland, Us

Developed, analyzed, and optimized full-funnel, cross-channel paid search and programmatic display campaigns for local, regional, and national clients primarily in the education, automotive, and charitable-giving verticals. • Effectively managed monthly digital advertising budgets up to half a million dollars using varying pricing models including CPM, CPC, CPA, and percent of media spend.• Successfully maintained and grew client relationships and negotiated vendor contracts and pricing.• Managed team of marketing managers and interns and led hiring and training program for new hires.• Worked daily with demand-side platforms, third-party ad servers, data-intelligence platforms, ad verification services, and advertising platforms for successful campaign delivery and optimization.• Strategically ran search, display, mobile, video, social, native, and cross-device campaigns using targeting tactics which included remarketing, prospecting, audience, contextual, geo, whitelist, and more.• Built and optimized an end-of-year display campaign for a national charitable organization using lookalike targeting that resulted in an 8 to 1 return on ad spend.

Owings Mills, Md, Us

Executed short and long-term marketing mix campaigns and product launches that generated leads and positive results for B2B clients, including a multi-million-dollar global technology company.• Assisted in the development and launch of client websites by determining site structure, engaging in design direction, developing content, overseeing language translation, optimizing for search, and more.• Collaborated with in-house teams and vendors to develop online advertising and e-mail marketing campaigns, materials, programs, and systems that met client objectives and maintained brand standards.• Routinely analyzed and presented website activity and lead-generation results in client meetings.• Researched the latest industry and technology trends to gain a competitive edge for clients.

New York, Ny, Us

Built and managed ROI-positive digital advertising campaigns across Google, Yahoo, Bing, Facebook, and YouTube through search, mobile, display, and video advertising for AOL owned and operated properties.• Compiled and analyzed account performance reports and implemented creative tests to optimize campaigns with the goal of driving profitable clicks and page views to AOL sites.• Routine tasks included new account creation, improving keywords, writing ad copy, managing bids and budgets, team projects, and presenting in meetings with site owners and search engine representatives.• Co-led a company-wide volunteer initiative for the Baltimore office, resulting in 100% participation of 200 employees and co-managed team’s first intern program.

Baltimore, Md, Us

Managed destination marketing initiatives for three boutique Harbor Magic Hotels in Baltimore and provided marketing support for owned and operated Meyer Jabara hotel properties nationwide.• Created overnight hotel packages for guests through partnerships with area attractions and businesses.• Managed hotel website content, e-mail marketing, and blog site. • Formulated media pitches and collaborated with city and state tourism offices to host media tours.• Led team of Experience Specialists responsible for creating positive guest experiences and served as member of the Baltimore Leadership team.

Facilitated marketing efforts for both non-profit sports museums within budget. Played an important role in the organization’s grand opening of Sports Legends at Camden Yards in 2005.• Wrote and issued press releases, maintained website, designed ads and flyers, and compiled and edited quarterly newsletter. Coordinated special events, galas, press conferences, and museum programs.• Negotiated museum advertisements for radio and local and regional publications.• Pitched museum stories and events to the media, conducted press tours, and organized interviews.• Worked closely with Board of Directors on museum initiatives and led a marketing sub-committee.

Bachelor Of Arts, Communication

Master Of Business Administration (Mba), Marketing

High School Diploma, College Prep