Lisa L. Adkinson Email & Phone Number

Kennedale, Tx, Us

2 Locations: Arlington And Dallas

As your personal agent, I believe in keeping you informed and aware of Farmers insurance products. It is my mission to help you develop the right plans to meet your insurance needs. Through dedication, knowledge and a tireless work ethic, I will be the agent who my customers want to send their friends and families to. I will strive to protect my clients' assets.My goal is to exceed all my customers' expectations.

Our goal is to help families of sick children who may not qualify for traditional/governmental help while caring for their sick child.We will provide as much assistance as our resources allow - from a meal to a night at a hotel near the hospital, Gas money or help with bills at home.Donations can be made on our NEW Website! Also Follow us on Facebook and Twitter!!

Because we know that Experience, Personal Service, and Affordable Matter - We are committed to providing your company with all three.Through long term, strategic partnerships we are able to provide your company with more than just simple planning and ad design. We offer our clients any marketing service no matter the size of your company.We only partner with the best! That means your company will get the same personal service, attention to your vision and needs, and the most affordable services available. Our long term relationships have allowed us to bring you the best packages, placement and pricing around. Why? We want you to be assured that any message you need to communicate, media placement, product promotion or corporate event will not only parallel your current marketing efforts, but that they will launch new opportunity and growth for your business.

Reported directly to the President. Directed and managed creative, research, and administrative teams…Updated and created consistent marketing materials and campaigns...Organized, planned, and implemented marketing budget…Coordinated, attended, and ensured all TV production, Filming, Radio Creative, and Hot on Homes Television Segments were produced to meet goals of company.Accomplishments• Hired outside firms to place media packages at an average savings of 15% while increasing frequency of spots• Increased sales calls by more than 20%.• Implemented tracking system that was 100% effective in showing media source per call.• Updated changes in marketing plan regularly which resulted in lower marketing costs by 3-5%• Consistently came in under budget - Goal of 10% marketing costs or less.• Exhibited the company’s innovative and leadership in the market through re-designing Tradeshow booth & materials.• Managed and successfully marketed home-sites from $39,000 - $250,000.

Direct and manage the marketing department, create consistent brand for the company.Report directly to the VP of Sales and Marketing. Organize, negotitate, and plan the marketing budget.Introduce brand guidelines, standards and practices.Provide onsite training of sales team member’s to improve sales processes that correspond to mission, vision and goals. Partake in all sales meetings, and task teams. Support 5-12 sales staff with community specific marketing needs.Coordinate, attend and ensure all Hot on Homes Television Segments meet the goals of the company.AccomplishmentsIncreased: Realtor participation 20%, relocation sales 15%, and Internet leads 300%. Developed and updated changes in marketing plan regularly which resulted in record sales year.Exhibited the company’s innovativeness and leadership in the market through re-designing of sales office.Brought local, regional and national exposure and success to the company.

Manged the day to day operations of the marketing department.Planned and designed a new ‘moveable’ sales center, storyboards, and collateral to launch the new product line.Handled and managed the creation, negotiation, and implementation of the marketing budget.Executed brand guidelines, standards and practices which created a more recognizable brand by the targeted market.AccomplishmentsIncreased Realtor Sales by more than 50% through implementation of a Realtor Program. Assisted sales staff of 50-75 professionals with community specific marketing needs at an average of 18 communities.

Handled daily support of the sales teams at 3 communities that sell acreage home sites.Designed and created custom graphics for collateral marketing materials on a daily basis.Created and supervised all newspaper and magazine ads. Composed and placed copy for editorials, television, and radio campaigns.Prepared and submitted weekly, monthly and quarterly reports with the Director of Marketing.

Assist in writing/preparing proposals and presentations for commercial construction projects.

Advertising, Marketing, Event, and sales support in the office and sales offices.

Bbs, Marketing

Activities and Societies: Marketing, AdvertisingI completed my degree after returning to school while working full time. I graduated.

Marketing

Education record

Associate Of Arts (Aa), Graphic Design & Communications

Activities and Societies: Editor of The Collegian (1991) The Collegian Staff Member 1989-1991