Lisa Langford Email & Phone Number

London, United Kingdom

London, United Kingdom

Paddington

• Developed the strategy and plans for brand & DR marketing across all media channels• Managed relationships with creative, media and PR agencies, encouraging and facilitating collaborative relationships between them • Focused on delivering fully integrated campaigns ensuring consistency across all platforms whilst working to tight timelines and campaign budgets of up to £10m• Managed internal stakeholders including VPs of commercial teams, selling in creative ideas and strategies, working with agencies to smooth out any issues whilst still delivering against the brief• Responsible for writing clear, simple and insight lead communication briefs • Worked with Insights to optimise on-going campaign performance against all metrics/KPIsCampaign achievements:• Lead the launch of the ATL activity for the Shared proposition through a radio and print partnership with Bauer & Mumsnet. Drove over 15k competition entries who engaged with an EE created video that explained the Shared proposition. End of quarter sales targets were reached after 1 month• Shifted usage of travel on tap app by 16% (target 12%) through OOH station dominations, Time Out, ES and Buzzfeed partnerships, station experiential activity, base comms, print and social video activity. Responsible for creative production, PR and the relationship with our 3rd partner LU• Managed and Launched the EE Future Thinking Content Hub using Linked In functionality to drive awareness and push forward FCPI. Received ‘highly commended’ International Content Marketing Award• Created a series of B2B case study videos to highlight how EEs 4Gs products and services help UK businesses to succeed. Increasing the brand metric ‘EE understands my business needs’ and delivering the highest engagement rates, VTRs and lowest CPV to date• Received the ‘Chiefs Choice’ recognition award from the CEO for the successful management of the strategic media planning and launch of the EE brand into the UK market in October 2012

• Full responsibility for managing billings of over £100m , which included forecasting the year and keeping booked revenues up to date• Responsible for managing a team of 8 across a portfolio of clients that span across the Telecommunications, Financial, Entertainment, FMCG and Food & drinks sectors • Delivered long and short term partnership opportunities – managed the process by liaising with all stakeholders, negotiated added value and delivered the results within budget. Orange Wednesdays (Orange & C4), Big Brother Paranormal night (Paramount PA3 film and C5), Business Tariff (T-Mobile and talkSPORT), Fashion Accessory Smile (Colgate and E4)• Solely responsible for producing fully integrated AV strategies in response to client briefs with the inclusion of relevant new media opportunities• Educated clients about non spot opportunities to increase efficiency and deliver brand objectives whilst gaining incremental revenue for MEC • Oversaw all work streams to support, coach, motivate and develop team members, whilst ensuring all quality and value contractual guarantees are met

Education record

Education record