Lisa Laubach Email and Phone Number
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Experienced Product Management leader with ecommerce, subscription, and omnichannel expertise cultivated at Mattel, The Honest Company, The Farm Project, and GameFly.Passionate about creating customer-centric, best-in-class digital experiences that perform. Well versed in all aspects of digital product, taking responsibility for the entire lifecycle, final delivery, and ongoing optimization.Specialties include:* Building Product Teams From the Ground Up* Digital Strategy, Product Management & Roadmap Development* User Experience, Visual Design & Prototyping* Analytics & Data-Driven Decision-Making* Growth & Monetization* Usability & User Testing* A/B & Multivariate Testing* Content & Project Management* Merchandising & Personalization* Digital Marketing, SEM/SEO, CRM, CDP* Amazon MarketplaceSample achievements:* Unilever/Murad - Global replatform (Big Commerce to Shopify) and modernized UX/UI by creating best-in-class, customer-first commerce experiences. Multi-domain, U.S. and international sites. Conversion up 35% YoY. * Unilever/Murad - Launched new channel, TikTok Shop, delivering $600K incremental revenue in 6-month timeframe * Mattel/American Girl - Newsweek & Statista ranked AmericanGirl.com the #2 best online toy/baby shop* Mattel/American Girl - '22 BFCM saw highest ever conversion rate* Mattel/American Girl - Launched new Cart & Checkout with accelerated payment methods, delivering 35% increase in conversion rate and 50% adoption rate of express methods like Apple Pay* Honest - Launched improved responsive checkout flow resulting in 40% increase in mobile conversion rate* Honest - launched Honest app. First week post-launch metrics: 500+ 5-star reviews, 44K downloads, best-in-class push notif opt-in rate* Honest - Drove responsive website launch during first 8 months. Mobile traffic increased to 68%. Mobile transactions increased 19%.
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Vice President, Product ManagementMurad Oct 2023 - PresentEl Segundo, California, UsResponsible for best-in-class customer experiences for Global Murad digital properties, part of Unilever Prestige. Overseeing Ecommerce, Product Management, Merchandising, Development, Analytics, and Customer Care.
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Head Of Ecommerce & Online Experience, American GirlMattel, Inc. Mar 2022 - Sep 2023El Segundo, California, UsPromotion March 2022. Led product management, UX/UI, web production, merchandising, and analytics. Replatformed to Shopify Plus, delivering significant conversion rate improvements. Contributing to Mattel's turnaround story, driving growth and innovation.Sample achievements:* Newsweek & Statista ranked AmericanGirl.com the #2 best American online shop based on relevancy, traffic, structure & usability, trust & security, service & communication, payment, purchase & delivery, technical performance, and likelihood of purchase – ahead of LEGO & Disney* '22 BFCM saw highest ever conversion rate* Launched new Cart & Checkout with accelerated payment methods, delivering 35% increase in conversion rate and 50% adoption rate of express methods like Apple Pay -
Head Of Ecommerce & Online Experience, American GirlMattel, Inc. May 2020 - Apr 2022El Segundo, California, UsRe-built Ecommerce team from the ground up, leading product management, UX/UI, web production, merchandising, and analytics. Contributing to Mattel's turnaround story, driving demand up 63%, AOV up 13%, orders up 43%, cart adds up a whopping 71%, and conversion up 18% YoY.
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Head Of ProductThe Farm Project Mar 2018 - May 2020Manhattan Beach, Ca, UsFounded by Zooey Deschanel. Led product efforts for The Farm Project and Lettuce Grow which are designed to reconnect people with food, reduce food miles, and promote sustainable agriculture. Lettuce Grow developed and launched a self-watering, self-fertilizing, hydroponic garden ("Farmstand") made from recycled ocean plastic that makes it easy for anyone to grow their own veggies and lettuce. The Farm Project functions as an incubator, media arm, and umbrella company for Lettuce Grow and other related initiatives.Launched lettucegrow.com website and innovative companion iOS app leveraging ML (machine learning) - customers scan Farmstand to learn about plants they're growing, when to harvest, and get growing tips, maintenance alerts, and effortless re-ordering. -
Head Of Digital Product ManagementLakeshore Learning Materials Jun 2016 - Oct 2017Carson, Ca, UsLed Product Management, Digital Marketing, and Analytics teams. Responsible for the vision and implementation of digital products including a major site replatform and growth of legacy websites. Spearheaded expansion on the Amazon marketplace resulting in spectacular growth (revenue up 420% YoY) and revamped digital marketing SEM team, resulting in paid media revenue up 61% and orders up 67% YoY.Lakeshore is a 60-year-old family-owned and operated omni-channel manufacturer of educational toys and supplies and a Top 500 B2C/B2B Internet retailer. -
Vp, Product Management & UxThe Honest Company Mar 2013 - Jun 2016Los Angeles, Ca, UsEmployee #40. Built Product team from the ground up. Grew team from 4 to 28 spanning Product Management, User Experience, Digital and Print Visual Design, Content, Project Management, Front-End Development, Prototyping, and Analytics. Drove product management and user experience efforts for all digital products with responsibility for entire lifecycle and final delivery.Sample achievements:* Launched improved responsive checkout flow resulting in 40% increase in mobile conversion rate* Launched Honest app. First week post-launch metrics: 500+ 5-star reviews, 44K downloads, best-in-class push notif opt-in rate* Drove responsive website launch during first 8 months. Mobile traffic increased to 68%. Mobile transactions increased 19%.The Honest Company is a subscription and ecommerce CPG business and the leading healthy lifestyle brand founded by Jessica Alba. -
Vp, Product Management & CreativeGamefly, Inc. Aug 2004 - Mar 2013Built product team from the ground up. Managed the vision and implementation of digital products for GameFly, the leading website for video game rentals (Netflix for games). Directly managed and mentored Product Management, UX, Design, Content, and CRM/Email Marketing teams. Promoted to Director in 2006 and VP in 2008. -
Advisor/InvestorI Heart Travel Aug 2004 - Mar 2013Los Angeles, California, Us2019-Present: Fotospot iOS, Advisor/Investor2016-Present: Petset.com, Co-Founder2008-2015: Cuteness.com, Co-Founder/Chief Pet Officer. Acquired by Demand Media in Jun 20152005-2014: Pixel Awards, Co-Founder. Acquired by Hofvet LLC in Feb 2014 -
Editorial ManagerLasvegas.Com Jun 2002 - Aug 2004 -
Web Editor/Site ManagerCanon Communications Feb 2001 - Jun 2002Los Angeles, Us -
CopywriterEtoys.Com Sep 1999 - Jan 2001
Lisa Laubach Skills
Lisa Laubach Education Details
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University Of California, BerkeleyPhilosophy
Frequently Asked Questions about Lisa Laubach
What company does Lisa Laubach work for?
Lisa Laubach works for Murad
What is Lisa Laubach's role at the current company?
Lisa Laubach's current role is Product Management & User Experience Executive | Ex: Mattel, The Honest Company.
What is Lisa Laubach's email address?
Lisa Laubach's email address is li****@****tel.com
What is Lisa Laubach's direct phone number?
Lisa Laubach's direct phone number is +131091*****
What schools did Lisa Laubach attend?
Lisa Laubach attended University Of California, Berkeley.
What skills is Lisa Laubach known for?
Lisa Laubach has skills like Customer Experience, Website Development, E Commerce, Digital Strategy, Content Management, Strategic Roadmaps, User Experience, Start Ups, Web Design, Digital Media, Web Development, Team Management.
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