Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author Email and Phone Number

Change agent for DEIBA+ | Founder at New & Improved • A Change Agency @ New & Improved • A Change Agency
Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's Location
Atlanta, Georgia, United States, United States
Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's Contact Details

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author work email

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author personal email

n/a

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author phone numbers

About Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author

Lisa Balser is an award-winning Creative Director, Strategic Brand Coach, Certified Diversity Executive (CDE®), and children's book author whose passion is purpose-driven, cause-related, needle-moving, glass-shattering work that impacts business and the people in it. Lisa’s experience includes two decades as an agency creative, where she fostered DEI efforts by developing and sustaining DEI Committees and engaging clients in the conversation. Her lived experiences around DEI and allyship drove her to launch New & Improved, a boutique collective on a mission to modernize advertising culture with a brand new approach to DEI. Since 2018, New & Improved has helped thousands of employees across North America identify and actualize their DEI Call To Action™ and move their DEI journey forward via empathy-based, impactful experiences critical to the progress the industry so desperately needs. Lisa also serves as a Creative & Strategic Brand Coach, helping solopreneurs, entrepreneurs, and businesses of all sizes strategically and creatively concept, develop, and manage their uniquely memorable brand. In addition to her work as a change agent, Lisa is a children's book author, featured awards show judge, podcast guest, speaker, panelist, moderator, and the former Director of SheSays ATL. She taught, advised, and created diversity programming at The Creative Circus, and has served as a mentor for The One Club Boot Camp, MAIP, 100 Roses From Concrete, The 3% Conference, and industry colleagues.

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's Current Company Details
New & Improved • A Change Agency

New & Improved • A Change Agency

View
Change agent for DEIBA+ | Founder at New & Improved • A Change Agency
Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author Work Experience Details
  • New & Improved • A Change Agency
    Founder
    New & Improved • A Change Agency Jan 2018 - Present
    Atlanta, Us
    What’s your DEI CTA?™ Every organization needs a diversity, equity, and inclusion call-to-action. So does every human. We can help you identify — and actualize — yours. New & Improved is a change agency on a mission to change agencies and business with a brand new approach to diversity, equity, and inclusion (DEI). No matter where you are on your DEI journey, we’ll meet you there — and help you move towards your future state with empathy and impact.We help smart businesses foster inclusive environments, nurture and retain diverse talent, and produce better work — that gets better results.Our proprietary process will help you:➡️ Realize the issues➡️ Crystallize your DEI CTA™➡️ Strategize creative solutions➡️ Galvanize everyone to action➡️ Actualize your accountability and impactServices include consulting, assessments, coaching, speaking engagements, and dynamic training. Our interactive, eye-opening, mind-expanding, bias-busting, sticky InterActions™ call everyone to action — and empower everyone in your organization to become a passionate agent for change. 🗓️ Ready to improve? Schedule a complimentary consult. https://bit.ly/3HicUoa🫱‍🫲🏿Client partners include: Ad Council, Publicis Groupe, GUT, The&Partnership, Doner, FCB, Huge, AARP, BLAC Internship Program, The A Pledge, The 3% Movement, DNA, Arts & Letters, Cornett, Moosylvania, Have Her Back, Vail Resorts, The One Club, Do The WeRQ, The Creative Ladder, Allyship & Action, Worldwide Partners, Children's Healthcare of Atlanta...&&&&&&&...
    View
  • Lisa Balser Creative
    Creative Director/Copywriter, Cde®, Creative Brand Coach, Nonprofit & Cause Marketing Consultant
    Lisa Balser Creative 2016 - Present
    Freelance creative, diversity, equity, and inclusion (DEI) specialist, nonprofit and cause marketing consultant, Brand Coach, active mentor.Agencies include Huge, Moxie, Digitas, American Cancer Society, Icon, IQ, Razorfish, GTB, Utoka, N+A Advertising, Relish Marketing, Rocket Camp, Frederick Swanston, The Visualab.Clients include The 3% Movement, The National Center for Civil and Human Rights, Planned Parenthood Southeast, Boys & Girls Clubs of America, Purposity, Usher's New Look, Ford, Atlanta Regional Commission, Delta Airlines, Rogers Eckersley Design, Real Consent/Behavioral Science Technologies, Kimberly Clark, PlanetGive, Eating Disorders Information Network (EDIN), Oregon Community Credit Union, BB&T, Beauty Box MD, SnackGram, Tarkett Sustainable Flooring, Furia Rubel Communications, UPS, Coca-Cola, Chick-fil-A, Microsfot, Temple Health, Roc House Fitness, JScreen, Equifax, AirHeads Gum, Cox Panoramic Wi-Fi, Charleston Mix, Shaw Floors, Ball Jars, SchoolHack Solutions, Invesco.
    View
  • The Creative Circus
    Instructor/Advisor/Diversity Consultant
    The Creative Circus Jan 2011 - Dec 2021
    Atlanta, Ga, Us
    I developed diversity programming and initiatives for the school, including the first certified 3% Movement + Creative Circus Super Bowl Student TweetUp.I also taught, advised and mentored copywriting and art direction students in a small group setting, helping them develop their portfolios, their professionalism, and their upcoming careers. Basically letting them in on everything I wish someone had told me when I was starting out.
    View
  • Children'S Healthcare Of Atlanta
    Children'S Book Author
    Children'S Healthcare Of Atlanta Jan 2021 - Mar 2021
    Atlanta, Georgia, Us
    Conceived and authored Leo's Road Trip, an interactive children's board book focused on feelings, with resources to empower parents and caregivers to nurture emotional resilience. Designed for ages 1-5, the book is provided at well visits as part of the award-winning hospital's Strong4Life Program.
    View
  • Invesco Us
    Diversity & Inclusion Communications Consultant - Contract
    Invesco Us Mar 2019 - Jul 2019
    Atlanta, Ga, Us
    Liaised between Corporate Communications and Diversity & Inclusion leadership to develop global strategic initiatives and creative campaigns designed to elevate dialogue and educate workforce to further the Invesco Women's Network and other employee resource groups.Advised global stakeholders on best practices and next-gen ideas to foster a culture of inclusion and equity among over 6,000 worldwide employees. Identified need for, created, and implemented a gender-neutral style guide for the Invesco Women's Network, designed to foster inclusive language in company-wide communications. Developed communications to aid transition during a $5.7 billion merger, including creation and project management of an award-winning Pride campaign to officially launch the firm's LGBT+ Network.Worked cross-functionally with branding, marketing, communications and HR to create targeted communications and ensure brand consistency.Responsible for internal and external communications including:• communications plans • originating, naming, and branding campaign initiatives • style guide creation and development• overseeing design• social posts• writing and editing articles• employee profiles• global competitive analysis • planning and producing executive leadership global town halls
    View
  • Luckie & Company
    Group Creative Director
    Luckie & Company 2018 - 2018
    Birmingham, Al, Us
    Piedmont Hospital, ViiV Healthcare, Regions Bank, Alabama Civil Rights Trail. Advised on agency and client DEI efforts.
    View
  • Fitzgerald & Co
    Creative Director
    Fitzgerald & Co 2016 - 2016
    Atlanta, Ga, Us
    Instrumental in retaining the shop's largest account. Helped launch the agency Diversity & Inclusion program. Managed creative teams, and was active in mentorship initiatives.Accounts included Carrabba's, Synovus, The Clio Awards.
    View
  • Anthem Worldwide
    Creative Director/Copywriter
    Anthem Worldwide 2015 - 2016
    Spearheaded rebrand and reposition of agency, built an award-winning creative department, led cross-functional teams to secure new assignments from retainer clients and win new business pitches. Launched the Chick-fil-A One app, which became the #1 downloaded app on the App Store.Accounts included Coca-Cola, The Home Depot, Chick-fil-A, Silk Soymilk, Stok Coffee, InkJoy, Sharpie, Stonefire Flatbreads, Kellogg's, T-Sugars, Delta Faucets, higi, Kaiser-Permanente, Medtronic, F'real Milkshakes.
  • Digitaslbi
    Permalance Copywriter/Creative Director
    Digitaslbi 2013 - 2015
    London, London, Gb
    Accounts included Delta Airlines, Lavazza Coffee, WorldPay.
    View
  • Ogilvy
    Associate Creative Director
    Ogilvy 2011 - 2013
    New York, Ny, Us
    Instrumental in pitching and winning the Dollywood account. Launched the Coca-Cola Freestyle machine. Led accounts and managed creative teams.Accounts included Coca-Cola, Dollywood, InterContinental Hotel Group, Cort Furnishings, Kinerase, Royal Caribbean.
    View
  • Lisa Balser Creative
    Freelance Creative Director/Copywriter/Brand Builder
    Lisa Balser Creative 2007 - 2012
    Freelance advertising and marketing for agencies and clients. Brought in to win pitches, grow and retain business, manage creative teams, and develop various initiatives.Agencies and clients included Ogilvy, Digitas, Moxie Interactive, Three Atlanta, Scout Marketing, The Visualab, Brunner, Bigelow Advertising, Matchstick Media, EDIN (Eating Disorders Information Network), Propeller Design, Girls Rock Camp ATL.Accounts included Coke, Crowne Plaza, Staybridge Suites, Dollywood, Carter's, Verizon, Equifax, Children's Healthcare of Atlanta, Farm Rich, SeaPak, Delta Community Credit Union, ACUTEfruit Energy Drink, Easy Ice, Hardin Construction, Oraverse, Spectracide, Heavenly Ham, MARTA, Doosan Construction Equipment, TRX, Dana/Eaton, Kristen Newman Designs Wedding Planner.
    View
  • Scout Marketing
    Permalance Creative Director/Copywriter
    Scout Marketing 2009 - 2011
    Contributed to new business wins and increased revenue from existing clients. Accounts included Farm Rich, Oraverse, Delta Community Credit Union, ACUTEfruit Energy Drink.
  • Cereality®
    Creative Director
    Cereality® 2002 - 2007
    Us
    Launched this restaurant start-up concept from its inception and grew it into a national brand. Developed a brand voice and strategy and created advertising, marketing and promotions for corporate cafes and franchises, including partnerships with Fortune 100 companies, TV shows, retail stores, books and Broadway shows. Developed and named products. Launched food trucks. Created custom cereal boxes. Wrote advertising copy, menu board descriptions, catering menus, employee manuals, signage, coupons, table tents, direct mail, web content, and everything else you could possibly think of. Plus a bunch of other stuff you couldn't possibly think of.
    View
  • Lisa Balser Creative
    Freelance Creative Director/Copywriter
    Lisa Balser Creative 1998 - 2002
    Hired gun for agencies all over NYC and elsewhere. Brought in to pitch and win new business and grow existing accounts.Agencies included Ogilvy, Kirshenbaum Bond, DiMassimo Brand Advertising, Berenter Greenhouse Webster, Burkhardt & Hillman, Segal & Gayle, Bright Sun Consulting, Grey Worldwide, DMB&B NY, Holland Advertising, DCA Advertising, Messner Vetere Berger McNamee NY, G Whiz NY, SJI Associates, Long Haymes Carr NC.Accounts included W Hotels, American Anorexia and Bulimia Association, Quiznos, Candies Shoes, Song Airlines, British Tourism, Canon, Intel, BMW Italjet, Real Yellow Pages, ESPN Zone, Netscape, Keds, Bed Bath & Beyond, E! True Hollywood Stories, Hanes, Avon, Exxon, Crest White Strips and Toothpaste, Dawn, Nyquil, Lily of France.
    View
  • Margeotes Fertitta & Partners
    Permalance Acd/Copywriter
    Margeotes Fertitta & Partners 2000 - 2001
    Accounts incuded Electrasol, Godiva Chocolate, Bombay Sapphire, Concierge.com, Babygear.com.
  • Ogilvy & Mather
    Permalance Acd/Copywriter
    Ogilvy & Mather 1998 - 1999
    New York, Ny, Us
    Accounts included Dove, Lotus, Post Cereals.
    View
  • Hill Holliday
    Acd/Copywriter
    Hill Holliday 1996 - 1998
    Boston, Massachusetts, Us
    Managed and mentored creative teams. Pitched and won several accounts.Accounts included Loews Hotels, Waterford Crystal, Omnipoint, Sony, Popeye's.
    View
  • Bbdo Worldwide
    Senior Copywriter
    Bbdo Worldwide 1995 - 1996
    New York, Ny, Us
    Accounts included Pepsi, HBO, Stainmaster Carpets, Mug Root Beer, Doritos.
    View
  • Tbwa\Chiat\Day
    Senior Copywriter
    Tbwa\Chiat\Day 1993 - 1995
    Nyc , La, Us
    Accounts included Wonderbra, Evian, Godiva Liqueur, Absolut, The Glenlivit, Patron Tequila, Carvel Ice Cream, Continental Insurance, Nivea, Woolite, Bridgestone/Firestone.
    View

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author Skills

Creative Direction Advertising Copywriting Brand Development Social Media Marketing Social Media Concept Development Creative Strategy Marketing Integrated Marketing Interactive Advertising Email Marketing Strategy Direct Mail Digital Marketing Digital Strategy Interactive Marketing Direct Marketing Content Strategy Creative Writing Outdoor Advertising Creative Problem Solving Digital Media Marketing Communications Television Radio Web Content Creative Development Writing Branding Print Advertising Online Advertising Leadership Management Music Cause Marketing Purpose Driven Marketing Volunteering Community Outreach Nonprofit Consulting Nonprofit Organizations Diversity And Inclusion Songwriting Trade Shows Loyalty Programs Purpose Marketing Instructor Equality And Diversity Product Development

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author Education Details

  • The Creative Circus
    The Creative Circus
    Digital Trends Class
  • Miami Ad School Atlanta @ Portfolio Center
    Miami Ad School Atlanta @ Portfolio Center
    Masters Equivalent In Copywriting
  • Kent State University
    Kent State University
    Advertising

Frequently Asked Questions about Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author

What company does Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author work for?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author works for New & Improved • A Change Agency

What is Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's role at the current company?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's current role is Change agent for DEIBA+ | Founder at New & Improved • A Change Agency.

What is Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's email address?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's email address is li****@****zco.com

What is Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's direct phone number?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's direct phone number is +177037*****

What schools did Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author attend?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author attended The Creative Circus, Miami Ad School Atlanta @ Portfolio Center, Kent State University.

What are some of Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author's interests?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author has interest in Children, Civil Rights And Social Action, Environment, Education, Human Rights, Health.

What skills is Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author known for?

Lisa Balser • Creative Director • Brand Coach • Certified Diversity Executive® • Author has skills like Creative Direction, Advertising, Copywriting, Brand Development, Social Media Marketing, Social Media, Concept Development, Creative Strategy, Marketing, Integrated Marketing, Interactive Advertising, Email Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.