Lisa L. Deruiter Email & Phone Number

Atlanta, Ga, Us

Peachtree Corners, Georgia, United States

Assist with digital marketing for all Booster services, including campaigns, social media, content strategy, industry partnerships, corporate impact, paid media, web content, SEO and email marketing.

Clemson University, South Carolina, United States

Developed yearly communication plans for the Division of Student Affairs, outlining goals and strategies for division communication and conducting data-focused assessment of efforts. ­Served as copywriter and editor for external and internal division-level and department-level communications pieces, including feature stories, news releases, newsletters, digital content, video scripts, advertisements and print pieces. Managed social media accounts for Clemson Student Affairs (Facebook, Instagram, Twitter and TikTok), creating, posting and analyzing content and running all paid advertising campaigns. Served as primary coordinator and resource for 10 department social media managers, establishing guidelines, keeping up with industry trends and advising on best practices. Collaborated with Student Affairs’ digital and design teams as well as the university’s creative team to produce content that aligned with the university’s mission and brand standards. Hired, trained and supervised team of social media and communications interns each semester.

Orlando, Florida Area

­Directed fundraising programs on school campuses, led operations at events, conducted team training and supervised employees. Developed customized communication for school fundraising programs, including social media content, email blasts, marketing fliers and other communication templates adopted teamwide.Recognitions: Top 10 nationwide ranking for 2017-18 program leader position, Fall 2017 Results Award for finishing 22 percent above fundraising goals, Spring 2017 and 2018 Integrity Awards, and 90% Club for surpassing 2017-18 revenue rebooking goal

Orlando, Fl

Orlando, Fl

Lynchburg, Virginia Area

Taught breakout sessions for COMS 101 Speech Communication; assisted master teacher during weekly master session lectures; and graded student speeches, assignments and group presentations. Lectured on verbal and nonverbal communication, informative and persuasive speaking, narrative speaking, interviewing, research, ethics, organization, language choice and interpersonal communication. Planned and directed class activities designed to develop public speaking ability, reinforce lectures, strengthen group work dynamics and improve exam performance.

Melbourne, Fl

Designed and helped implement onboarding program for new customers. Produced marketing materials to inform customers about online accounts, State Farm's mobile apps, and agency's unique characteristics and team members. Researched and created new clientele databases and organized existing customer data.

Melbourne, Fla.

Wrote news releases and promoted athletic programs on athletic website and social media channels. Composed and updated athlete and employee biographies and team schedules.

Melbourne, Fla.

Created and maintained social media accounts, edited copy and analyzed zoo's online presence. Facilitated consumer and sponsor relations, assisted performers and helped with crisis management at zoo's weekly Summer Saturday Nights.

Bachelor Of Science (B.S.), Public Relations, Graduated With Highest Honors

Activities and Societies: Journalism College Ambassadors, Public Relations Student Society of America (PRSSA), Golden Key International.

Master Of Arts (M.A.), Strategic Communication, Graduated With High Distinction

Activities and Societies: Athletic Communications Office volunteer, Limitless Colombia social media team member