Lisa Cui is a Director, Consumer Insights and User Research at Square Enix America. She possess expertise in research, editing, blogging, social media, legal research and 14 more skills. Colleagues describe her as "Working side-by-side with Lisa for 3 years, I have never met someone that has worn so many hats. Lisa is incredibly well versed in research methodology and knowledgeable about all things gaming-- mobile, console, and PC. But beyond that, I've seen her pick up and do so much more than what a typical researcher would ever be expected to do. Video editing, graphic design, and economic analyses, just to name a few. Her eagerness to jump into the work, learn new skills, and provide quality insights for her teams is unmatched, and her personality is infectious. It's rare to find someone that can keep entire teams laughing and engaged throughout a 3 or 4 hour meeting, but Lisa does that effortlessly and it shows in the quality of her relationships and results with her teams. As any games researcher knows, we are only as effective as our influence and rapport with those around us. Lisa is someone people want to go into meetings with, and that is a rare thing indeed. I'd work with her again in a heartbeat." and "I had the pleasure of working alongside Lisa for almost two years in Jam City’s Consumer Insights team. In that time, I watched her undertake a myriad of research projects including market segmentation, satisfaction surveys, playtests, concept testing, and competitive research, just to name a few. Not only does Lisa have an extensive background in both quantitative and qualitative research, but she also excels at generating insights that help her stakeholders better understand their target audience and determine the best way forward. I’m confident she will add value to any organization."