Lisa Li Email & Phone Number

Mascot, New South Wales, AU

• Built commercial deal and pricing forum, supported by customer acquisition and retention strategy, commercial modelling, and deal governance protocol.
• Led multiple rounds of extraordinary cost recovery during the COVID-19 pandemic period, implementing proactive cost and customer pricing management to combat market cost and supply volatility.
• Improved competitor insight through active competitor price and range monitoring.
• Developed pricing policies, margin guardrails, and commercial playbooks.
• Improved pricing governance process and pricing operational control, resulting in a 450 basis points improvement in gross margin over three years.

Bristol, Bristol, GB

• Designed and led to develop pricing elasticity model based on extensive customer insight research
• Run the strategic planning workshop with sales team to deep dive into customer segment insights
• Deployed the new pricing elasticity model to support go to market pricing strategy

Sydney, NSW, AU

• Designed company-wide Pricing Blueprint with an overarching commercial framework of value offering.
• Successfully restructured and built pricing and analytics function, integrating 8 separate business areas into one Pricing and Advanced Analytics team.
• Directed and executed pricing increases for both contract and list pricing, achieving over $20M benefit.
• Developed the team’s commercial and analytical capability, leading the setup of Pricing Training Academy.
• Led business improvement initiatives, including the implementation of CPQ application, Customer Price Adjustment portal, Special-buy search, and bid databases.

Sydney, NSW, AU

• Increased new business win rate from 13% to 42% by developing profitability models and pricing strategies presented to the Executive Leadership Team weekly.
• Led projects such as Category Rationalisation, delivering over $15M in bottom-line benefits.
• Implemented Dynamic pricing methodology and competitor pricing database for real-time market insights.
• Developed Pricing Terms Commercial Playbook to standardize pricing policies and governance.
• Created and implemented Customer Acquisition/Pricing App portals, multiple pricing matrix systems, and automated reports, boosting revenue and profit.
• Scoped, developed, and implemented Contract Management module and Customer Contract database, improving contract review processes and decision-making.

Mascot, NSW, AU

• Increased new business win rate from 13% to 42% by developing profitability models and pricing strategies presented to the Executive Leadership Team weekly.
• Led projects such as Category Rationalisation, delivering over $15M in bottom-line benefits.
• Implemented Dynamic pricing methodology and competitor pricing database for real-time market insights.
• Developed Pricing Terms Commercial Playbook to standardize pricing policies and governance.
• Created and implemented Customer Acquisition/Pricing App portals, multiple pricing matrix systems, and automated reports, boosting revenue and profit.
• Scoped, developed, and implemented Contract Management module and Customer Contract database, improving contract review processes and decision-making.

Mascot, NSW, AU

• Achieved targeted profitable growth through a variety of projects and implemented scalable, cost-effective solutions to improve category profitability
• Built customer churn and share of wallet analytic model to identify growth and margin enhancement opportunities through all stages of customer lifecycle
• Preformed risk and profitability analysis for targeted business areas improvements, as well as customer specific commercial proposals
• Established B2C pricing competitive strategy in the marketplace which incorporates overall competitor profiling and dynamic competitor movements

Mascot, NSW, AU

• Collaborated extensively with Sales and Merchandising from pre to post launch of all new product development to formulate and implement of product stocking strategies
• Designed stocking strategy for 15 product categories across 300,000 SKU warehouse combinations in over 35 distribution centres and retail locations across Australia and New Zealand
• Built site review tool and implemented the “3-steps approach” consists of data auditing, slow moving inventory reduction and in-demand inventory stocking. In the 10-month period, this new approach had successfully.
• Designed and implemented costing models for three important business areas: operation, stock holding, and transportation based on historical data
• Designed and implemented a dynamic simulation reporting tool that performs on-the-fly evaluations of stocking strategies that significantly facilitates cost benefit analysis

Mascot, NSW, AU

• Designed, implemented and improved the KPIs for Office Products, Facilities, IT, Furniture and Direct Delivery categories across Australia and New Zealand, which successfully measured inventory levels, open sales.
• Automated daily KPI reports by streamlining data downloading, data post-processing, and KPI report generation using Visual Basic. Significantly reduced time required for generating routine reports by 3 hours per day
• Redesigned and re-implemented years-old pre-buy decision-making model to optimise benefit and balance inventory holding level

Master Of Professional Accounting, Accounting

Bachelor Of Arts (B.A.), Journalism