Lisa Little

Lisa Little Email and Phone Number

Chief Search Marketing Strategist @ MediaSpark LLC
North Richland Hills, TX, US
Lisa Little's Location
North Richland Hills, Texas, United States, United States
Lisa Little's Contact Details
About Lisa Little

Product Marketing Leader | Strategy, Innovation, and Cross-Functional ExcellenceWith 16+ years of experience, I bring a deep understanding of the digital marketing ecosystem and its stakeholders. My expertise lies in crafting and communicating strategies that enable teams, elevate products, and drive innovation.I excel at bridging cross-functional teams and aligning business objectives to deliver impactful product marketing strategies. Known for fostering collaboration, translating complex concepts into value-driven narratives, and enabling organizations to stay ahead of industry change, I’m committed to empowering growth and engagement through storytelling and strategic enablement.

Lisa Little's Current Company Details
MediaSpark LLC

Mediaspark Llc

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Chief Search Marketing Strategist
North Richland Hills, TX, US
Lisa Little Work Experience Details
  • Mediaspark Llc
    Chief Search Marketing Strategist
    Mediaspark Llc
    North Richland Hills, Tx, Us
  • Product Marketing Alliance
    Pro Member
    Product Marketing Alliance Dec 2023 - Present
    With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing".
  • Goodway Group
    Product Marketing Manager
    Goodway Group Apr 2022 - Present
    Product ownership, management, enablement, and governance for digital media agency. Responsible for the full product lifecycle including: ideation, proof of concept, testing, building, creating go to market strategies, enablement, activation and measurement of products. Create unique value prop positioning and develop material for teams to leverage when selling products and services. Act as champion within org, helping connect cross-functional groups and users to promote adoption, engagement and understanding of products. Manage product roadmap that delivers on business priorities and drives revenue growth. Conduct employee enablement through resources, training, working sessions and engagement with products. Track, measure and evaluate product effectiveness to develop frameworks and strategies that are applied to product development process.
  • Goodway Group
    Center Of Excellence, Client Solutions
    Goodway Group Nov 2020 - Apr 2022
    Support, upskill, provide thought leadership, and develop material for Search function across marketing, enterprise partnerships, business development, client strategy, client experience, media solutions, finance, sales operations and data science and analytics. Enhance the search & commerce capability, offering, toolsets, resources across US and global agency brands. Collaborate, coordinate, and enable sales and client services through consultative support on large strategic opportunities, scoping/pricing/terms and client experience onboarding. Create, prepare, and facilitate trainings via LMS, virtual classrooms, working sessions, development calendars.
  • Goodway Group
    Search Center Of Excellence
    Goodway Group Sep 2019 - Nov 2020
    Outline best practices, steer innovation, maintain the highest quality standards and drive media efficiencies throughout the company. Create resources, train, provide expert support for Operational Search Standards. Set benchmarks for feature adoption and manage partnerships across platforms (Skai, Google Ads, Microsoft Ads, Apple, Retail Media, Commerce, Callrail).
  • Goodway Group
    Media Supervisor
    Goodway Group Jul 2018 - Oct 2019
    ----- 19 Direct Reports
  • Centro
    Director, Paid Search
    Centro Mar 2016 - Jun 2018
    Dallas/Fort Worth Area
    ----- 5 Direct Reports
  • Txu Energy
    Digital Marketing, Ppc, Seo, Refer-A-Friend And Innovation
    Txu Energy Aug 2014 - Mar 2016
    Irving, Tx
    ----- Managed vendor, partners and agency relationships. ~7 partner contacts ~20 agency employees.
  • Radioshack
    Senior Media Manager
    Radioshack Oct 2013 - Aug 2014
    Fort Worth, Texas
    ----- 1 Direct Report ----- Managed vendors, partners and agency relationships. ~9 partner contacts ~15 agency employees
  • Radioshack
    Search Marketing Manager
    Radioshack Apr 2012 - Oct 2013
    Fort Worth, Texas
  • Answers
    Lead Sem Analyst
    Answers Jun 2011 - Mar 2012
    Greater St. Louis Area
  • Edexperts
    Director Of Search Engine Marketing
    Edexperts Nov 2010 - Jun 2011
    Greater St. Louis Area
    ----- 6 Direct Reports
  • Groupm
    Search Manager
    Groupm Dec 2008 - Nov 2010
    Greater St. Louis Area
  • Groupm
    Search Specialist
    Groupm Feb 2007 - Dec 2008
    Greater St. Louis Area
  • Vandover
    Research Specialist/ Resume Writer
    Vandover 2005 - 2007
    Greater St. Louis Area

Lisa Little Skills

Sem Ppc Digital Marketing Online Marketing Google Adwords Google Analytics Online Advertising Seo Msn Adcenter Microsoft Excel Yahoo Search Marketing Marketing Search Advertising Advertising Digital Strategy Account Management Omniture Display Advertising Web Analytics Mobile Marketing Affiliate Marketing Web Marketing Excel Local Search Crm Search Organic Search Link Building Analytics Online Lead Generation Search Engine Technology Seo Copywriting Media Buying Google Webmaster Tools Email Marketing B2b Ecommerce Brand Awareness Strategic Planning Strategic Analysis Budget Management Keyword Research Competitive Analysis Budgets A/b Testing Social Marketing Data Presentation Training And Development Doubleclick Landing Page Optimization Conversion Optimization

Lisa Little Education Details

Frequently Asked Questions about Lisa Little

What company does Lisa Little work for?

Lisa Little works for Mediaspark Llc

What is Lisa Little's role at the current company?

Lisa Little's current role is Chief Search Marketing Strategist.

What is Lisa Little's email address?

Lisa Little's email address is li****@****ail.com

What is Lisa Little's direct phone number?

Lisa Little's direct phone number is +181741*****

What schools did Lisa Little attend?

Lisa Little attended Product Marketing Alliance, Southern Illinois University, Carbondale.

What skills is Lisa Little known for?

Lisa Little has skills like Sem, Ppc, Digital Marketing, Online Marketing, Google Adwords, Google Analytics, Online Advertising, Seo, Msn Adcenter, Microsoft Excel, Yahoo Search Marketing, Marketing.

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