Lisa Little Email and Phone Number
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Product Marketing Leader | Strategy, Innovation, and Cross-Functional ExcellenceWith 16+ years of experience, I bring a deep understanding of the digital marketing ecosystem and its stakeholders. My expertise lies in crafting and communicating strategies that enable teams, elevate products, and drive innovation.I excel at bridging cross-functional teams and aligning business objectives to deliver impactful product marketing strategies. Known for fostering collaboration, translating complex concepts into value-driven narratives, and enabling organizations to stay ahead of industry change, I’m committed to empowering growth and engagement through storytelling and strategic enablement.
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Chief Search Marketing StrategistMediaspark LlcNorth Richland Hills, Tx, Us -
Pro MemberProduct Marketing Alliance Dec 2023 - PresentWith 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". -
Product Marketing ManagerGoodway Group Apr 2022 - PresentProduct ownership, management, enablement, and governance for digital media agency. Responsible for the full product lifecycle including: ideation, proof of concept, testing, building, creating go to market strategies, enablement, activation and measurement of products. Create unique value prop positioning and develop material for teams to leverage when selling products and services. Act as champion within org, helping connect cross-functional groups and users to promote adoption, engagement and understanding of products. Manage product roadmap that delivers on business priorities and drives revenue growth. Conduct employee enablement through resources, training, working sessions and engagement with products. Track, measure and evaluate product effectiveness to develop frameworks and strategies that are applied to product development process. -
Center Of Excellence, Client SolutionsGoodway Group Nov 2020 - Apr 2022Support, upskill, provide thought leadership, and develop material for Search function across marketing, enterprise partnerships, business development, client strategy, client experience, media solutions, finance, sales operations and data science and analytics. Enhance the search & commerce capability, offering, toolsets, resources across US and global agency brands. Collaborate, coordinate, and enable sales and client services through consultative support on large strategic opportunities, scoping/pricing/terms and client experience onboarding. Create, prepare, and facilitate trainings via LMS, virtual classrooms, working sessions, development calendars. -
Search Center Of ExcellenceGoodway Group Sep 2019 - Nov 2020Outline best practices, steer innovation, maintain the highest quality standards and drive media efficiencies throughout the company. Create resources, train, provide expert support for Operational Search Standards. Set benchmarks for feature adoption and manage partnerships across platforms (Skai, Google Ads, Microsoft Ads, Apple, Retail Media, Commerce, Callrail). -
Media SupervisorGoodway Group Jul 2018 - Oct 2019----- 19 Direct Reports -
Director, Paid SearchCentro Mar 2016 - Jun 2018Dallas/Fort Worth Area----- 5 Direct Reports -
Digital Marketing, Ppc, Seo, Refer-A-Friend And InnovationTxu Energy Aug 2014 - Mar 2016Irving, Tx----- Managed vendor, partners and agency relationships. ~7 partner contacts ~20 agency employees. -
Senior Media ManagerRadioshack Oct 2013 - Aug 2014Fort Worth, Texas----- 1 Direct Report ----- Managed vendors, partners and agency relationships. ~9 partner contacts ~15 agency employees
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Search Marketing ManagerRadioshack Apr 2012 - Oct 2013Fort Worth, Texas
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Lead Sem AnalystAnswers Jun 2011 - Mar 2012Greater St. Louis Area -
Director Of Search Engine MarketingEdexperts Nov 2010 - Jun 2011Greater St. Louis Area----- 6 Direct Reports -
Search ManagerGroupm Dec 2008 - Nov 2010Greater St. Louis Area -
Search SpecialistGroupm Feb 2007 - Dec 2008Greater St. Louis Area -
Research Specialist/ Resume WriterVandover 2005 - 2007Greater St. Louis Area
Lisa Little Skills
Lisa Little Education Details
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Public Relations And Marketing
Frequently Asked Questions about Lisa Little
What company does Lisa Little work for?
Lisa Little works for Mediaspark Llc
What is Lisa Little's role at the current company?
Lisa Little's current role is Chief Search Marketing Strategist.
What is Lisa Little's email address?
Lisa Little's email address is li****@****ail.com
What is Lisa Little's direct phone number?
Lisa Little's direct phone number is +181741*****
What schools did Lisa Little attend?
Lisa Little attended Product Marketing Alliance, Southern Illinois University, Carbondale.
What skills is Lisa Little known for?
Lisa Little has skills like Sem, Ppc, Digital Marketing, Online Marketing, Google Adwords, Google Analytics, Online Advertising, Seo, Msn Adcenter, Microsoft Excel, Yahoo Search Marketing, Marketing.
Not the Lisa Little you were looking for?
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Lisa Little
Beaverton, Or -
Lisa Little
Founder At A Little North Insurance - Assisting In The Navigation And Education Of The Health Insurance Maze.Littleton, Co3e-premier.com, thinkpremierfirst.com, hotmail.com2 +172051XXXXX
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Lisa Little
Dallas-Fort Worth Metroplex -
1comcast.net
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