Lisa Jacobsen Email and Phone Number

• Coordination and execution of study design and associated tasks including: o Development and revision of screeners/questionnaires, sample design, project calendars and other project materials o General study management, including project set-up, coordination with outside vendors, sample management, quality control checks, and ongoing monitoring to ensure study objectives are implemented o Project set-up and coordination with outside vendors to ensure project meets deadlines and stays within budget, and ensure quality deliverables o Development of screeners and questionnaires designed to answer the research needso Sample planning and management, perform quality control checks of study related documents and programmed surveys, and ongoing monitoring to ensure study objectives are implemented o Coordination of in home usage test pack-outs and shipping; negotiated discounted rate of 30%+ off all FedEx ground shipping and 46% on overnight shipping o Writing data tabulation plans and quality check data tables for accuracy o Proficient in data processing via SPSS including syntax/programming, regression and correlation analyses, factor/cluster, RIM weighting and more – brought data processing in house personally saving the company ~$2500 per project o Creation of Powerpoint report deliverables for clients o Providing analytical support in report development and writing• Direct consultation with Account Management team members and client interface• Skilled in Microsoft Office programs (Word, Excel, Powerpoint)

• Design and execute market research studies from start to finish, including: - Development of analytic plan, project calendar, screener & questionnaire - Day to day project management and logistics during fielding - Processing and analyzing data using SPSS and Excel - Report writing (in Powerpoint) and providing actionable recommendations to clients - Presentation of results to clients• Successfully managed several client relationships, such as Huber Engineered Woods, KraftMaid Cabinetry and Rubbermaid• Highly capable of handling multiple projects concurrently• Exceptional logistics/project management capabilities and attention to detail, especially on complex projects• Created time saving templates for reports, questionnaires, screeners, dispositions, statistical testing, SPSS syntax and more for company wide usage

• On site at Kroger General Office, Nashville and Cincinnati marketing areas headquarters, successfully managing these accounts as the sole EMS representative• Work with Category Managers and their vendors to improve profitability by using store-level daily scan data to do things such as: - Identify slow selling items in categories to consider discontinuing - Learn what specific stores were not complying in new product launches - Understand how promotional activities were increasing movement of promoted items• Supported Kroger Manufacturing accounts to help them understand Kroger brand products• Exceeded 1997 sales goals